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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Social media should be part of healthcare organizations’ strategy. Please review our full disclaimer before reading any further.

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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. Ten years ago this policy might have been enough. The need for an effective social media policy for employees, however, has become more pressing than ever.

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The power of customer data across the journey: Acquisition

Martech

To achieve this, various marketing channels can be used, including social media, search engine optimization, content marketing and paid advertising. Social media analytics (followers, likes, shares, etc.) to evaluate the impact of your social media campaigns. What about data privacy?

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BadTech Is the Next New Thing

Customer Experience Matrix

telecom lobbyists have successfully blocked close to 70 privacy bills so far this year. big gaps in social media efforts to block even someone as clearly horrid as Infowars’ Alex Jones – famous for claiming the Sandy Hook school shooting was a hoax. California legislature passes strong data privacy law. But all is not perfect.

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How AI is changing communications and PR: Risks and benefits

Sprout Social

At Sprout, our communications team employs generative AI to develop creative titles for press releases and media pitches. A simple prompt like “Write 3-4 press release headline variations related to X, Y, and Z” can return valuable starting points for further refinement. Artificial intelligence is here to stay.

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Top 21 Cybersecurity Experts You Need to Follow in 2020

Envy

Graham shares wisdom and the latest industry news about malware and social media hoaxes on his Twitter feed , his personal blog , his Smashing Security podcast , and at cybersecurity conferences. Follow her on Twitter and read her blogs on Medium to discover the convergence of tech, law, and policy. Melissa Elliott. Katie Moussouris.

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts. The results, however, are irrelevant if AI systems are fueled by low-quality data.