WebMarketCentral

FEBRUARY 13, 2008

social bookmarking, new media relations and blogging.to Proof You Can Gain Additional Rankings And Build Relevant Links With Google News by 97th Floor Blogger Matt Siltala shows how to use Google News search to increase the exposure and SEO value of a press release. Nevertheless, worth checking out. tags: interactive PR, Web 2.0

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PR Web 2.0 Best Practices Blogger 20

WebMarketCentral

MAY 4, 2009

How do PR, SEO and social media work together to build name recognition and credibility for a company? How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media? press releases, inviting reporters to lunch) and what's hot (e.g.,

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

DECEMBER 11, 2008

Search-optimized press releases improve the search results position of your website. Social media participation helps drive business. but another part, the branding and credibility value that social media participation provides, is every bit as real but much tougher to quantify. Part of this effect is easy to measure (e.g.

SEM 20

SEM CTR Paid Search Agency Press 20

WebMarketCentral

OCTOBER 11, 2007

The umbrella term of "public relations" (PR) has always covered a number of specialties: media relations (primarily), investor relations, analyst relations, community relations, even employee relations. Used properly, the social media tools of Web 2.0 The social networking of Web 2.0

PR 20

PR Web 2.0 Blogger Public Relations 20

WebMarketCentral

DECEMBER 6, 2007

Finally, here's an excellent book on the topic: ** technorati tags: how to write a strategic marketing plan embedded in their genetic code. tags: how to write a strategic marketing plan embedded in their genetic code. tags: how to write a strategic marketing plan embedded in their genetic code.

Planning 20

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WebMarketCentral

SEPTEMBER 18, 2007

The second group is the diminishing number of old-school PR and marketing practitioners, those who still believe that press releases are only for the media, that you have to interrupt people with your marketing message to get their attention, and that campaigns aren't real unless they are on TV. social media.

PR 20

PR Rules Web 2.0 Wiki 20

WebMarketCentral

AUGUST 1, 2007

Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. Trade publication editors are more likely to write about viral media that are industry-related (and creative) than those that rely primarily on humor. in your booth.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

DECEMBER 4, 2007

Paul Dunay at Buzz Marketing for Technology yesterday posted his podcast interview, PR's Role in New Media , with Cece Lee of the PR Meets Marketing blog. For example, they are no longer just search-optimizing press releases, but also using keyword selection tools and trackable URLS.

PR 20

PR Buzz Blogger Press 20

WebMarketCentral

JULY 9, 2007

Seana Mulcahy at MediaPost recently wrote a piece about using social media and other tools to build word-of-mouth promotion online. Instead of writing press releases as one-way, frequently ignored communication exclusively with the media, write news releases about thought-leadership content, directed at prospects.

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

WebMarketCentral

DECEMBER 18, 2007

As noted here previously, from both the B2B vendor perspective and buyer perspective , social media is becoming an increasingly important channel for B2B communication. With that in mind, here are four ways B2B vendors can use social media to spread their messages. Tag your content on social media sites.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

OCTOBER 16, 2008

In addition to getting your site linked from appropriate directories and social media sites , undertake an effort to get your site linked on sites that show up well for searches on your key search phrases (such as blogs, publications, portal sites and specialized directories) as well as on sites where your competitors are listed.

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

SEPTEMBER 6, 2007

To add a few of my own thoughts to the last post by Cece Lee , "blogger relations" are becoming as important as media relations in PR strategy. Blogs are a key component of the social media B2B buyers are reading. Connecting your content with bloggers is increasingly important for several reasons: Bloggers have increasing influence.

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

WebMarketCentral

AUGUST 20, 2007

Melodramatic and obvious perhaps, but news sites, online press release distribution and social media tagging have radically altered the PR landscape. All press releases and news releases need to be search-engine optimized. Rob brings all of the elements together in one excellent, concise post.

Press 20

Press PR Social Media Optimization 20

WebMarketCentral

DECEMBER 12, 2007

which was acquired in 2006 by Liberty Media. JR: We have run a few advertising campaigns on Facebook and have had a few press releases. Jeff Rusinow (JR): I've been on the Board of Directors of a number of private and public companies over the past several years. Most recently, I was Chairman of Internet retailer Buyseasons, Inc.,

Web 2.0 20

Web 2.0 Viral Marketing Internet Marketing Tagging 20

WebMarketCentral

MAY 11, 2009

The Yin Yang of PR and SEO by Online Marketing Blog The ubiquitous, oblivious Lee Odden explains the symbiotic relationship between PR and SEO: PR tools and techniques (such as online press release distribution, social media relations and blogger outreach) build valuable links that help with your SEO efforts, while producing well-optimized, relevant (..)

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

MARCH 2, 2009

First off is submitting the link to niche social media sites, and to help the author provides links to lists of quality social media sites, social media sites with Pagerank, and niche sites. The next idea is.read the post! Jeff Quipp.

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

JANUARY 5, 2009

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company's name. Also submit other items that may be of interest to your customers and prospects.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

MARCH 30, 2009

Among Shawn's tips: write a blog, make sure your database is crawlable by search engine spiders, and create optimized press releases. voice, natural language, images, audio), a wider variety of media, personalization, and machine language translation.

SEO 20

SEO Best Practices Copywriting Internet Marketing 20

WebMarketCentral

OCTOBER 20, 2009

When they thought they knew the answer, they pressed the corresponding button on their phone. Nabbit Ads is the only service that allows advertisers to build truly integrated campaigns across all media types today. They can see what media outlet works when. The winner was selected out of all who submitted the correct answers.

Advertisements 20

Advertisements Advertising Campaigns Mobile Advertising 20

WebMarketCentral

JANUARY 28, 2008

Because you should never write a press release that starts out with, “John Shlock Smith the Shmuck proudly announces….”) ”) and questionable ( Stop using keywords in your URLs. Because if you don't know how to optimize a page without slamming keywords into the URLs, you don't know how to optimize a Web page.)

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

SEPTEMBER 24, 2005

FA: Another lesson I learned was not to spend our marketing dollars on print media. I was spending huge amounts on print media and chamber of commerce-type networking which did not materialize for us at all. Think through your call center processes before you do this; for the most part I recommend the two separate teams theory.

Work Management 20

Work Management Marketing Management Allocation SEM 20

WebMarketCentral

SEPTEMBER 23, 2009

Our press release hits the wire, we hold some big chest-thumping event and then start selling our hearts out, having trained the sales force the day or week before. The Rolling Thunder approach addresses this by building credibility over time, creating anticipation, and leveraging social media to feed the momentum.

Web 2.0 20

Web 2.0 Product Public Relations Tagging 20

WebMarketCentral

JANUARY 20, 2009

The emergence of social media and user-generated content has radically changed the practice of PR. as some refer to it—provide outstanding guidance on using social media tools like LinkedIn, Twitter, Facebook, blogs and social media newsrooms to maximize the impact and SEO benefits of online PR activities, as well as measuring your success.

PR 20

PR Best Practices Press Blogger 20

WebMarketCentral

DECEMBER 15, 2008

You're not rewriting press releases or dashing off opinion columns. This makes me nuts because marketing success is NOT about the tactic or the media channel, it's about what will appeal to the prospect. What media do they like or use? Learn your prospect and they will lead you to the tactics and media channels you should use.

Paid Content 20

Paid Content Case Studies Case Study Demographics 20

WebMarketCentral

NOVEMBER 20, 2008

5 Ways to Re-Purpose Content for Blog SEO by TopRank Online Marketing Blog Search guru Lee Odden offers several ideas for re-using content to get the maximum return on your effort and investment, such as turning PowerPoint presentations into blog posts and rewriting press releases in language that's actually interesting.

Blogspot 20

Blogspot Blogger Best Practices Business 20

WebMarketCentral

JULY 11, 2008

See what's consistent in their messaging and start to build a story that you can use in all of your communications with the world: on your Web site, in your brochures, in your press releases, in your company orientation with new employees.In and don'ts (never print in full color, never use humor in your marketing, etc.)

Paid Search Agency 20

Paid Search Agency Work Management Marketing Management Marketing & Strategy 20

WebMarketCentral

JUNE 9, 2008

Among her advice: "no one kicks my butt" (understand that bloggers—other than the sweatshop writers at Gawker at least—don't have deadlines they have to meet or space they have to fill); "press releases are useless" and "be prepared for the truth." Flimp Media Inc.

Blogger 20

Blogger PR Press Tagging 20

WebMarketCentral

SEPTEMBER 11, 2005

I was a political reporter who made the jump to being a press secretary for a Member of Congress. From there I became Press Secretary for the Republican National Committee and then held public affairs management positions in the Bush '41 Administration. I was a television reporter and anchor. That means I hate letting anyone down.

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Advertising Agencies Paid Search Agency Webcast Public Relations 20