B2B Marketing Traction

JULY 31, 2013

If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. Links In Press Releases Should Use Nofollow Like Paid Links (Search Engine Land). Google Penguin 1.0 Guest Blogging For Links?

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

AUGUST 15, 2011

” My colleague Kim Defenderfer of California United Bank , asked me to speak about Social Media to a CEO Forum sponsored by California United Bank and CPA firm Rosenthal Pearson Fong & Frew. Automate this by linking a press release feed from your online service. You are distributing press releases online, aren’t you?

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

DECEMBER 30, 2013

This month Beyoncé bypassed usual methods for releasing a new album and instead used social media to surprise her fans. It’s a great example of creative marketing, leveraging a fan base and followers on social media as well as using the element of surprise that resulting in record-breaking sales on iTunes. Social Media/Web 2.0

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

APRIL 26, 2012

Engage with other bloggers by commenting on their blogs and other social media. Send a press release out about your blog. Increase the frequency of your blog post writing. Advertise the blog in your email signature line, newsletters, and other marketing collateral. and Scoop.it.

Promotion 100

Promotion Blogger Curation Newsletter 100

B2B Marketing Traction

OCTOBER 28, 2014

Are your competitors on social media and you’re not? Are they getting press or running ads in trade publications? Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? Detail what marketing your competition is doing.

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

OCTOBER 12, 2011

Press releases. Once you post your content online, tell your followers on social media about it (see my previous post about this, How Social Media Feeds Your Online Marketing Machine ). What kinds of content will fuel your online marketing machine? Here are some ideas: Blog posts. Tweets, LinkedIn and Facebook status updates.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

JUNE 28, 2012

I have categories for Social Media , Marketing Execution , Marketing Planning , Marketing Research and Analysis , Marketing Strategy and more. I blogged a lot about social media, and I decided that visitors to my blog may land on a post about Facebook or another specific social media platform and want to know more.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

JANUARY 31, 2013

A six-second press conference for crisis communications or to set the record straight. Why do companies or people have to get dragged through the media ad infinitum? A sped-up video of how a brand has changed over time. A quick video of your company’s timeline or milestones.

Creativity 100

Creativity B2B Marketing Paid Search Agency B2B 100

B2B Marketing Traction

MARCH 13, 2012

I encourage my clients to think about the daily conversations they have in sales, customer service, with the media and within their industry. For example, if you sell graphic design, explain how great design makes a difference on different media. Follow other bloggers in your space and make note of what they write about.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

SEPTEMBER 21, 2012

It’s not uncommon for an outsource marketing resource to execute marketing for a startup, including website creation, social media marketing, creating presentations for investors, writing and distributing press releases and generating leads. Execute marketing according to the tactical plan.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

MAY 3, 2012

Verbatim copies of your press releases. Contact us today for more information about our blog and social media consulting and services. Interviews with customers, vendors, suppliers, employees and industry experts. Excerpts from whitepapers and articles that are re-written to be more conversational.

Opinions 100

Opinions Content Press Vendors 100

B2B Marketing Traction

APRIL 4, 2012

If you are limited in your budget, use low-cost tactics such as social media, email marketing, and online press releases. Budgets for launching new products, services or companies have a wide range and depend upon how competitive your marketplace is. If you have the funding you can spend more.

Spending 100

Spending Marketing Budget Planning B2B Marketing 100

B2B Marketing Traction

NOVEMBER 1, 2011

If you are strapped for cash, use low-cost tactics such as social media, email marketing, and online press releases. Budgets for launching new products, services or companies have a wide range and depend upon how competitive your marketplace is. If you have the funding, go for it! You’ve launched and the industry is heating up!

Marketing Budget 100

Marketing Budget Marketing Budget Creation Spending Planning 100

B2B Marketing Traction

MAY 18, 2011

One of the things that makes this example really stand out is that the concrete industry is a mature, traditional industry, yet The Concrete Network is achieving success using new marketing tactics that include blogging, online press releases, and other social media messaging.

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100

B2B Marketing Traction

JANUARY 19, 2015

For example, if you are targeting the millennial generation, perhaps your eLetter can include some short blurbs and links to a variety of media. If you are constantly pressed for time when it comes to the final editing, publishing and distributing your eLetter, outsource this process to a virtual assistant or marketing support person.

Process 100

Process Product Newsletter Template 100

B2B Marketing Traction

AUGUST 27, 2010

(Cision & The George Washington University) If your prospects aren’t searching online, the media certainly is. One of the big benefits of getting found online is getting called by journalists who need your expertise and can quote you in the press. ANY CHARACTER HERE.

Marketing Websites 100

Marketing Websites Stats Sales Qualified Leads Marketing Management 100

B2B Marketing Traction

FEBRUARY 28, 2012

When you post content such as a link to your newsletter, press release, blog entry or an article about your industry or business, that content displays on the newsfeed of the people who clicked on your page to “Like” your company. Create Awareness on Facebook: 1-2 hours set-up, 5-15 minutes a week.

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

MARCH 12, 2010

Some of the B2B inbound marketing tactics that fit this stage include quality content online in a variety of media (blogs, video, podcasts, eBooks, whitepapers), webinars, eLetters and newsletters, press coverage in trade publications and blogs, speaking at industry conferences and social network testimonials from beta and early customers.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

AUGUST 26, 2013

There are many Do’s and Don’ts of writing press releases (below see the fun Infographic from Skadeedle ). Here is why it happens and how you can avoid this major press release don’t. Many business owners want to include every detail about their company or product in one press release.

Press 100

Press Distribution Opinions Tactics 100

B2B Marketing Traction

FEBRUARY 5, 2013

Read my related previous post on product launches, Why Product Launches Need To Include Social Media… Month 10 – Identify product launch stakeholders. Contact those on your launch stakeholder list and connect with them on LinkedIn and other social media platforms. I’ve included some of them in my countdown.

Product 100

Product Social Media Advertising Agencies Planning 100