Marketing Interactions

OCTOBER 15, 2021

Marketers produce or oversee/govern much of the content used across the customer continuum, including for brand awareness, demand generation, ABM, sales outreach and follow-up, customer engagement, social media, events, advocacy programs, and more. There needs to be one orchestrator of brand narrative: messaging, content, and story.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Marketing Interactions

APRIL 26, 2022

The closer you can get to your buyers and customers seeing your story as their story, the more humanness will be perceived as present in our content experiences. Today that’s like waving a red flag in front of a social media share button to rant about their poor experience and frustration, calling your brand out by name.

Top of Funnel 91

Top of Funnel B2B Content Terms and Conditions 91

Marketing Interactions

AUGUST 1, 2021

Marketing is present throughout the entirety. I’d argue that social media and search play a big role in fame, as do buyer-driven stories that fall more in the traditional realm of demand. Maybe my issue with this is I’ve never considered brand and demand to be separate. The need for this hasn’t diminished. You need both.

Demand 69

Demand B2B Marketing Brand Identity Branding 69

Marketing Interactions

NOVEMBER 2, 2021

At the end of every webinar you present. In the comments on social media posts. In the win/loss assessments conducted by revenue teams. From the feedback you get from your sales team – and the content requests (if you dig). In the chat threads on Zoom calls and virtual event sessions. On forum sites like Quora and Reddit.

B2B 75

B2B B2B Sales Webinar Metrics Buy 75

Marketing Interactions

JUNE 23, 2017

Don’t overlook competitor websites, blogs, and social media accounts. You may find a gap that presents an opportunity to capitalize on an overlooked channel. Watering holes and social media. You’ll also want to search for analyst and industry reports that are relevant to the project. Step 4: The B2B Buyer Persona Build.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

Marketing Interactions

JUNE 23, 2017

Obstacles present in a variety of ways. Watering Holes and Social Media. Focus on a handful of industry sites and social media platforms that give you the best opportunity for engaging this specific audience. And even if they’re able to resolve the issue and move forward, that conflict is bound to rise again. In Conclusion.

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64