Biznology

JANUARY 30, 2017

Let me guess: your company has an outstanding social media presence. It may look nice in a pie chart or executive presentation, but for those with a trained eye, it means nothing. The post Don’t screw up your social media listening appeared first on Biznology. You do social listening every week. You have an 80% Share of Voice.

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Biznology

OCTOBER 22, 2015

It was an interesting question, and I started my answer by noting that Facebook was the first really big thing in social media and that nothing has really threatened it since. No one can interact with their phone and be present in the real world, which is why using a phone while driving is illegal, but using a radio while driving is not.

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Biznology

JULY 10, 2014

If you consume news via social media streams, you could be led to believe that there are no mid-tones anymore: you are pro-life or pro-choice, creationist or evolutionist, Heat or Spurs, Bush or Obama, Dilma or anti-Dilma, Neymar or Messi. Social media, in its early Web 2.0 Social media urgently needs a bit of João Guimarães Rosa.

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Biznology

SEPTEMBER 16, 2013

Because DataSift is the poster child of the stratification of the social media listening market. If you still think that social media listening is all about Radian6, it’s time to look again. Five years ago, social media listening was all about crisis management–and Radian6. Radian6 analyzed the data.

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Biznology

JUNE 27, 2011

Social media is like that. You might use social media, but that doesn't mean that you know how to manage your organization's use of social media. They might not know the four steps every organization should take to succeed in social media. Image via Wikipedia. You might tweet, you might blog, you might watch YouTube.

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Biznology

MARCH 13, 2013

Yesterday, Glenn Gaudet of GaggleAMP presented our latest Biznology® Webinar about how to amplify your corporate social media messages. With the introduction of social media, companies were provided an army of megaphones that had a genuine affinity for the company and its products. Photo credit: Fora do Eixo.

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Biznology

MARCH 30, 2012

This post is coming into existence purely based on my own personal feelings and positions regarding social media. This is not a treatise on the nature of the social media space. It’s not a predictor of the future of social media. It’s not a rant for or against social media. What it is is actually quite simple.

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Biznology

APRIL 22, 2015

Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. The information presented in this report is vital for other organisations to learn trends, user habits, and gain insights.

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Biznology

DECEMBER 8, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. She is the founder and CEO of Serna Social, a social media consulting agency focused on social media governance, risk, security and strategy.

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Biznology

AUGUST 5, 2020

Findings from a recent report on lead-gen strategies from Ascend2: Most marketers think their social media tactics are increasing the quality of leads Most marketers are spending more on social media because of COVID-19 Most marketers regard video as the most effective type of content for lead-gen, followed by webinars, and live events/webinars.

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Webinar Metrics Video Marketing Lead Gen Paid Search Agency 177

Biznology

OCTOBER 15, 2014

Yesterday, our author Chris Abraham presented our latest Biznology webinar about how to grow your social media influence. Social media is made up of the people you’re doing business with now, your current sales channel, your past successes, and your future prospects. In other words, how much is too much? Yes you should.

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Social Media Webinar Metrics Media Ad Building 80

Biznology

JANUARY 6, 2017

It’s also good to gather information so you can eliminate opinions that others have when you present the facts. It’s also smart to follow the media coverage of your business to see what others are saying about it. Consider your short- and long-term goals for all aspects of your business before you move forward with a decision.

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Peer-to-peer Customer Satisfaction Tips Business 192

Biznology

SEPTEMBER 5, 2013

As someone who has spent most of her career in Marketing, I often give presentations on branding and reputation management. My audiences range from sophisticated business executives and astute social media users to social media novices. Sometimes this is in the context of company brands and sometimes personal brands.

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Biznology

OCTOBER 13, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people. He is chief storyteller at Thorn Media , a communications consultancy. Rod is a former communications executive at PepsiCo, Kodak, and IBM.

Ideal Customer Profiles 197

Ideal Customer Profiles Consulting Profiling Storytelling 197

Biznology

JANUARY 16, 2014

One recent development within the SEO industry that could certainly impact link building efficacy is the increasing importance of social media. Another reason that the importance of social media (in regards to link building) is increasing is because it can help extend the reach of the links you acquire. SEO Value of Social Signals.

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Biznology

OCTOBER 21, 2013

How do we optimize biddable media where almost no consumers click on ads and even fewer purchase directly from clicking on an ad? Biddable media and story telling. In order to optimize biddable media our role is to align the brand with things that matter to the consumer. Image by None via CrunchBase. Measurement. Conclusion.

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Biznology

OCTOBER 17, 2012

Yesterday’s Biznology Webinar by our blogger Rob Peterson was about measuring Social Media ROI. “How How do I measure social media return on investment (ROI)?” is the number one question 3,300+ marketers have asked for the last three years according to Social Media Examiner’s annual “Social Media Marketing Industry Report.”

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Case Study Case Studies Social Media Studies 80

Biznology

APRIL 30, 2013

I have been consulting some bouncing social media babies recently and they’re doing it right. Do your best to not allow your burgeoning social media empire to go on autopilot. While it’s really too easy to collect people, it’s even easier to take them for granted — and maybe there’s a tipping point.

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Social Media Media Tips Long Tail Marketing 80

Biznology

DECEMBER 13, 2011

In response to Inside a Social Media News Release , Jonathan Rick asked me , “Isn’t this essentially the same thing than what Pitch Engine offers?” Pitch Engine and WordPress are best-of-breed application platforms that make creating a Social Media Release and Blog seamless, removing the technology hurdle from the process.

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Biznology

SEPTEMBER 6, 2017

If the presenter is enthusiastic, they’re generally worth watching. Interactive tech talk: Tech talks, webinars, and other recorded presentations almost always scatter valuable and interesting ideas amongst a lot of stuff (like speaker introductions) that is, well, not so interesting. If not, they can be hard to watch.

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Tactics RFP Top of Funnel Video Marketing 150

Biznology

NOVEMBER 3, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people. We’re pleased to feature Consultants Collective member and global expert in journalism, media, and emerging markets to companies, David A.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Thought Leadership 104

Biznology

MARCH 6, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. If so, you’re probably up against the fact that B2B sales presentations and interactions on the small screen are pretty low-energy compared to what happens in convention venues.

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Biznology

JUNE 28, 2011

In my presentation on Sunday to the IEEE Board of Directors on organizational social media, I got a great question from a member of the board, "Our organization is not like the others that you've worked with. How can we work with them to succeed in social media?". Image via Wikipedia.

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Biznology

JANUARY 31, 2020

Budget includes captioning, social media versions, trade show/conference versions (without narration), edits for re-purposing. Presents a compelling reason why viewer should care about what you’re saying in the first 15 seconds. ? Presents a true-to-life situation facing the target customer. ? Realistic deadline established. ?

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Video Marketing Product Trade Show Differentiation 138

Biznology

MARCH 30, 2022

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Curation 104

Biznology

DECEMBER 7, 2012

Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Photo credit: Great British Chefs. Mobile Advertising.

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Biznology

JUNE 23, 2021

Videos that make virtual events more effective can easily be re-used in sales presentations, on your website product pages, in social media, even in text documents like white papers. For that you need to develop an easy-to-navigate library of videos on specific product features and benefits that customers and prospects ask about.

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Forrester Personalization Trade Show Webinar Metrics 171

Biznology

DECEMBER 11, 2012

In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or for your employer, you will need to get over yourself and deal with some very primal fears you may have that feel a lot like your fear of public speaking. Until then, I am stiff and awkward.

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Biznology

SEPTEMBER 8, 2020

But it seemed to be mainly about collateral and sales presentations in those days. It seems to be heavily about collateral and presentations. And, indeed, it is often about collateral and presentations. We see that most often in terms of web presence, but also press, analyst relations, and social media.

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Work Management Marketing Management B2B Sales Vendors 151

Biznology

MARCH 13, 2012

The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors. I mean, even I am always fighting my desire to chase social media celebrity. Image via Wikipedia.

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Biznology

APRIL 1, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. Social Media. Videos uploaded directly to social media (as opposed to links to videos hosted on other platforms like YouTube) get higher engagement.

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Work Management Resources CMS Development Enterprise Management 151

Biznology

MARCH 9, 2012

In social media, things tend to get turned on their ear, so to speak, and conventional wisdom can seem rather unconventional. To get the point, I am seeing something in the social media space that is both interesting and cautionary. Social media is still so new and the basics are actually still being defined.

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Social Media Media Wikipedia Work Management 80

Biznology

JULY 16, 2013

There’s so much amazing opportunity to dig up all of those awards, wins, relationships, announcements, testimonials, case studies, and white papers that you’ve produced en masse well before blogs existed, and pepper them into your present in the form of “it’s been ten years since” or into your past.

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Social Media Media Internet Marketing Google 80

Biznology

MAY 6, 2021

There are two such data sets that were released last week, and both of them have applications for companies interested in social media or digital marketing. Read the Social Media Today writeup here , or download the full report here. And you may even want a social media governance tool like Brandle. Let’s dive in.

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Biznology

JANUARY 9, 2011

That's dandy and catchy, but an often neglected aspect of it is that this online biography is not only being written by the main agent, but by many others sharing the social media space with the author. Most users of social media are probably in between the two extremes. And it definitely happens in the corporate world too.

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Social Media Media Privacy Wikipedia 80

Biznology

APRIL 16, 2012

The theory was originally presented by Hungarian author, Frigyes Karinthy, in a 1929 short story. The idea of 6 degrees of separation was responsible for the early thought behind social media. Is the theory true in social media? Here are 5 studies that prove social media makes is less than 6 degrees of separation.

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Social Media Studies Media Case Studies 80

Biznology

APRIL 13, 2012

If you were to consider only the most used (thus possibly also the most influential) social media outlets what would you list as the Top 5? I ask this question so we can seriously consider what the true skill set of a social media professional is as we move deeper and deeper into the online social age.

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