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KPIs Your PR Department Should Be Tracking

Webbiquity

Public relations (PR) is a critical component of any business, yet it can be difficult to track the success of PR campaigns. Many companies rely on key performance indicators (KPIs) to measure the effectiveness of their marketing and sales efforts, but what KPIs should your PR department be tracking? Social Media Engagement.

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Five Top PR Trends to Watch in 2021

Webbiquity

The public relations (PR) industry has been under increasing pressure over the past few years. Consumers demand more from brands than ever before, and the rise of cancel culture means it’s more important than ever to avoid a PR scandal. Here are five important PR trends to watch in 2021. 4) Importance of advanced PR platforms.

PR 272
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Why Most B2B Firm PR Strategies Fail to Deliver Tangible Results

Marketing Craftmanship

PR (or “earned media”) is the most powerful form of content marketing, because of its potential market reach, online visibility, and inherent 3rd party endorsement. Most B2B firms are seeking the WRONG kind of earned media. It should be the most important metric.

PR 130
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The Biggest Challenges Facing the PR Industry

Brandpoint

In the rapidly evolving landscape of public relations, staying on top of the latest PR trends is essential to successfully navigate the complex challenges of the industry. Brandpoint conducted a comprehensive survey of 200 PR professionals to identify the key PR industry trends and challenges that are shaping the PR landscape today.

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The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

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Utilizing PR Tools When Growing Your Company’s Brand Recognition

Stevens & Tate

However, it’s critical to understand how PR works and how you can execute a successful campaign. Once you have a unique message, you can earn important media initiatives and boost brand recognition. This way, media outlets, and journalists will want to tell your story. Reporters get numerous pitches and story suggestions.

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The Power of PR Campaigns: Forecasting the Future of PR in 2024

Champion Communications

As a B2B Tech PR agency, we have seen our clients undergo exponential change and growth over the last 4 years – consequently, we have also adapted. In PR staying ahead of the curve is crucial for effective campaigns. In this blog, we explore the opportunities that lie ahead for PR professionals.

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