Sales Engine

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How to find the right story to tell

Sales Engine

Having practiced PR for more than two decades it might surprise you to hear me say that the principles of public relations haven’t changed much over the years. Sure, there are more audiences to consider on social media and people are accessing information on a multitude of devices. PR Strategist with Accolades PR.

PR 136
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How to find the right story to tell

Sales Engine

Having practiced PR for more than two decades it might surprise you to hear me say that the principles of public relations haven’t changed much over the years. Sure, there are more audiences to consider on social media and people are accessing information on a multitude of devices. PR Strategist with Accolades PR.

PR 120
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How to think differently about B2B Content: Interview with Florence Quinn

Sales Engine

“Now it’s not just about producing content that the traditional media wants to write about, but also content that is search engine optimized, [content] that the bloggers would be interested in, and even other brands. They’re all becoming media that we’re interested in.”. I’ve always loved the content production side of what we do.

B2B 168
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Using Video to Collect Subject Matter Expertise

Sales Engine

A PR Firm might be able to get it done, but it will take a long time and cost a lot because you’re essentially paying them to become enough of an expert on your subject matter where they can generate the content and represent it to media outlets.

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Is Content the Solution to Your Shrinking Sales Pipeline?

Sales Engine

PR firms and branding consultants proliferated, and blogs and social media became all the rage. It turned out that social media wasn’t the panacea many hoped it would be to drive B2B sales. When after a while every company seemed to be issuing the same press release, prospects stopped reading them.

article thumbnail

Is Content The Solution for Your Shrinking Sales Pipeline?

Sales Engine

PR firms and branding consultants proliferated, and blogs and social media became all the rage. It turned out that social media wasn’t the panacea many hoped it would be to drive B2B sales. When after a while every company seemed to be issuing the same press release, prospects stopped reading them.

article thumbnail

Is Content The Solution for Your Shrinking Sales Pipeline?

Sales Engine

PR firms and branding consultants proliferated, and blogs and social media became all the rage. It turned out that social media wasn’t the panacea many hoped it would be to drive B2B sales. When after a while every company seemed to be issuing the same press release, prospects stopped reading them.