Onalytica B2B

MARCH 9, 2017

While celebrity product endorsement has become more prevalent with the rise in social media, this is not a new area. The wave of reality TV stars promoting the latest teeth whitening kit or weight loss product; 9/10 they are being paid to do so, and yes, this is what we’d call paid endorsement, or PR.

Planning 219

Planning Advertising Agencies Paid Search Agency PR 219

Onalytica B2B

DECEMBER 11, 2017

Key Topics: Marketing Strategy, Social Media Marketing, Keynote Speaking, Coaching. based Schaefer Marketing Solutions, he specializes in marketing strategy and social media workshops. HOW DID YOU GET TO BECOME AN EXPERT IN SOCIAL MEDIA MARKETING? WHAT AREAS OF SOCIAL MEDIA MARKETING ARE YOU MOST PASSIONATE ABOUT?

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Onalytica B2B

OCTOBER 15, 2015

This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US influencer marketing programs was 1.4

Customer Surveys 100

Customer Surveys Marketing Management Marketing Proposals PR 100

Onalytica B2B

APRIL 6, 2017

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. This is effective at achieving continuity, but it does come with its risks and downfalls such as the PR fail below.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Onalytica B2B

SEPTEMBER 16, 2015

The evolution of technology has allowed social media to evolve in parallel. Facebook is currently the most used social media networking website in the world, with 1.5 Social media marketing is the process of using various social media platforms to generate interest and eventually turn this interest into a customer base.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

DECEMBER 14, 2017

It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement with a 1-to-many model. This engagement model is also important in terms of general social media presence and brand awareness by engaging in relevant topical conversations and engaging with customers. Product gifting.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Onalytica B2B

OCTOBER 4, 2017

Influencer marketing, while having additional intangible benefits above and beyond, must more-and-more be measured by the same metrics one would use to measure paid social media marketing activities. What kind of comments were out there on social media before compared to now?). ” Tim McLoughlin , Head of Social Media, Hotels.com.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

APRIL 26, 2018

Whether this be different locations or sectors, or even your PR, or Insights teams – understand their skill sets and experience and utilise them – as highlighted by Konstanze Alex , Leading Corporate Social & University Influencer Relations at Dell. 5) Influencers love things that money can’t buy.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Onalytica B2B

NOVEMBER 22, 2018

Marie Faulkner , Senior Social Media Manager from Marie Curie emphasised that the biggest learning curve for their team has been learning that the time and effort needed to build genuine relationships and partnerships with influencers is time consuming, but the value that can be gained from doing so is unparalleled.

Planning 266

Planning Tips Top of Funnel Work Management 266

Onalytica B2B

JULY 26, 2018

It is getting increasingly harder to get noticed and heard on Social Media and so several brands have taken to paid influencer marketing as a means of increasing brand and product awareness. Fierce Pharma reported earlier this year that several brands are yet to embrace this new wave of influence on Social Media. This is advertising.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

APRIL 11, 2017

There are many different routes; consistent and reliable commentary on relevant topics, media appearances, and notable achievements in a specific field. Scale: Ramp things up in the areas that have most impact, and settle influencer marketing’s role within your wider digital marketing and PR mix. Common Misconceptions.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

OCTOBER 26, 2016

Whether you’re a social media addict compelled to share picturesque sunsets and Tumblr worthy salads, or you’re partial to the standard social media check during your daily commute, you’re bound to have noticed the rise in sponsored posts on anything from the latest teeth whitening set to the current protein shake fad or must-have fashion accessory.

Paid Search Agency 186

Paid Search Agency Ads SME Brand Identity 186

Onalytica B2B

JANUARY 18, 2017

But — give it a few years and I believe we’ll be seeing a huge shift in the media advertising space. Third Door Media. PR Newswire. Not only will new machine learning marketing tech disrupt the jobs of ad managers, but many more, too.” ” Matt McGee – Editor-In-Chief of MarTech Today. Tech Junkie. jose_garde.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

APRIL 20, 2016

Traditional marketing models still apply, but marketers now need a whole new set of skills, as well as up to date knowledge of digital media to create their digital marketing strategies. They love the vanity metrics of traffic, social media sharing and follower growth. “The digital media landscape is complex.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Onalytica B2B

SEPTEMBER 27, 2017

This comes down to fostering a PR culture of building 1-to-1 relationships with influencers, but with a marketing mindset of scaling this to influence your target audience as a whole. ” Tim McLoughlin , Head of Social Media, Hotels.com. PR Mentality to build 1-to-1 relationships.

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219

Onalytica B2B

NOVEMBER 2, 2017

In amongst our two practical round table workshop sessions we had educational presentations from: Tim McLoughlin , Global Head of Social Media at Hotels.com – How Hotels.com have used influencer marketing to transform their brand perception and target millennials. ” Ryan Visser, Head of Social Media at VMWare.

Work Management 202

Work Management Paid Search Agency Marketing Management Advertising Agencies 202

Onalytica B2B

JUNE 30, 2015

We passionately believe that great content needs great activation to drive the earned media exposure and who better than trusted 3rd party influencers to share your content. Having a solid content marketing strategy in 2015 is essential, it’s like having a mobile friendly website or a social media presence. Social Media Today.

Content Marketing 100

Content Marketing PageRank Brand Identity Branding 100

Onalytica B2B

AUGUST 30, 2017

Key Topics: Marketing Strategy, Integrated Marketing, Content Marketing, Influencer Marketing, Social Media Marketing, Search Marketing, Digital Marketing, Online Marketing, Public Relations. Lee’s interest in online marketing drew him to a start-up PR agency, Misukanis & Rodgers. Location: Minneapolis, USA.

Marketing AI 0

Marketing AI Work Management Marketing Management Advertising Agencies 0

Onalytica B2B

JANUARY 17, 2017

Such an intriguing dichotomy has been intrinsic to Influencer Relations since it became a buzzword in 2015 and is one of the reasons why there is a land grab between Marketing, Comms, PR, Content, Digital and Social teams as to who should “own” this discipline. To put this into context, there are 5.8

Paid Search Agency 100

Paid Search Agency Enterprise Management Work Management B2B Thought Leadership 100