Customer Experience Matrix

APRIL 1, 2020

Media Consumption Nobody wins any prizes for figuring out that Web traffic went up when people were locked down. Less easily predictable: supermarket and media conversion rates went down as consumers spent more time searching for something they wanted. UK, and France. UK, and France. 40% feel brands should avoid “humorous tones”.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. What really impresses me is that Techrigy is a serious social media monitoring solution.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

JULY 15, 2013

Its core offerings include a huge database of media contacts; media monitoring and social listening; and press release distribution. On the other hand, it does offer email and landing pages, two marketing automation basics, as well as several features borrowed from Vocus PR software.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

APRIL 9, 2014

When I wrote about them last July , they had already created a Marketing Suite separate from their PR Suite. It also still provides the advanced social media monitoring and influencer identification, press release posting, and local directory submission services that most competitors do not. Those were all added last month.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Customer Experience Matrix

JANUARY 27, 2018

So I was genuinely shaken to see a report from the Edelman PR agency that trust in U.S. All four measured institutions (business, media, government, and non-governmental organizations) took similar hits, although government fell the most. Use trusted media. The social implications of all this are sadly obvious.

Paid Content 153

Paid Content Paid Search Agency Advertising Agencies Lead Scoring 153