Content Marketing for BI

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Will Social Media Replace Traditional Marketing?

Content Marketing for BI

Social media is on the tip of most every B2B marketer’s tongue these days. Of course, it’s no surprise that Forrester finds social media to be the hot new marketing tool. Looking at B2B social media efforts in 2009, the study shows: 68% have set up group pages on social networking sites. What does your company think about social media marketing? What about LinkedIn?

The Social Media Marketing Wormhole

Content Marketing for BI

Marketing as we know it is over and we are about to enter a whole new universe I call social media marketing. Social media marketing is still young and still only a small percentage of companies are giving it a try. They understood that adding social media to their marketing was not as simple as it sounds. A few weeks ago, I told of my college daughter’s tale of woe.

Communicating CSR: Are you ready?

Content Marketing for BI

Many companies are embarking on sustainability programs and mostly for the right reasons, treating people and the environment with care and respect, and not just for PR. The CSR stakeholder community is pretty diverse, so it’s to your benefit to get information out using a variety of media. I still remember my first Earth Day, which was also THE first Earth Day in 1970.

23 Outstanding Social PR Guides

Webbiquity

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today? Is blogger outreach still an effective PR strategy?

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B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. media, alignment with sales, collaboration, metrics and more, from 25 top influencers. B2B Marketing.

How to Be Creative in B2B PR

Webbiquity

Creativity isn’t the sole domain of consumer PR; if anything, it requires more creativity to craft the perfect angle for a complex B2B subject. B2B PR pros need to make themselves experts in their clients’ sectors and use every resource at their disposal to find newsworthy hooks. Use these approaches and tactics to increase the impact of your B2B trade media and social PR efforts.

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Book Review: Social PR Secrets

Webbiquity

One of the first things you’ll notice about Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand’s News by Lisa Buyer is how compact it is. ” Each chapter helpfully contains “Social PR Secrets,” short paragraphs set off from the surrounding content in a different typeface. Lisa Buyer. times more visibility.”

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Influencer outreach is more PR than marketing or advertising

Biznology

Almost three years ago I wrote Blogger outreach is more PR than social media. In it, I go through my process and talk about the value of earned media versus paid post. Much along those lines, earned media is still the best policy. The post Influencer outreach is more PR than marketing or advertising appeared first on Biznology. Payola, baby! Like this post?

5 Critical (and unique) considerations about PR measurement

grow - Practical Marketing Solutions

This was a fact-filled presentation I have never delivered before and I think it will provide some valuable insights into the ever-present question on PR measurement and social media ROI. Aspects of PR measurement. The transformational value of qualitative versus quantitative PR measurement. Click here if you can’t view the video on PR measurement.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. media, alignment with sales, collaboration, metrics and more, from 25 top influencers. B2B Marketing.

27 (of the) Best Social PR Guides and Tips of 2014

Webbiquity

In few professions has the emergence of social media been such a double-edged sword as public relations. On one hand, the “citizen journalism,” blogging, and content-sharing platforms for all types of media have fundamentally altered the traditional print-based business model of professional and trade publications. How can PR pros best utilize content in this environment?

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How PR and Social Media Can Work Together

Webbiquity

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. The social media release also links back to the company’s LinkedIn and Twitter accounts.

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It's Not About The Release Anymore. PR is Now Social PR.

Hubspot

was as easy as two letters: PR. These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships. The PR job has changed dramatically in the last decade. 2016 PR is social PR. Say that after two cocktails.)The The audiences bigger.

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The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Showcase reviews: PR Daily (Automate). 2) Netvibes.

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B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. media, alignment with sales, collaboration, metrics and more, from 25 top influencers. B2B Marketing.

The implications for PR if Twitter goes away

Biznology

Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse. PR agencies are already doing an amazing job engaging on Instagram and Facebook — but I would focus my energy on Snapchat and YouTube stars as well. The post The implications for PR if Twitter goes away appeared first on Biznology. It’s now or never.

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Stop the Insanity. Fire Your PR Firm in 2014.

Marketing Craftmanship

Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes. Over the past 5 decades, to rationalize hefty monthly fees, the PR profession has successfully promoted three underlying assumptions: Any publicity is good publicity.

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Are you making these common PR mistakes?

Biznology

Press releases are a popular tactic to gain media attention for your brand. Remember that the media professionals you are trying to reach are very busy and read thousands of headlines a day. This idea goes back to the busy media professional you are targeting; a list catches the eye and is easy to read. The post Are you making these common PR mistakes? Keep to one topic.

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Seven Expert Social PR Guides and Tips

Webbiquity

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article.

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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same. Another part of the confusion is based on the changing definition of “media.”

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The Ultimate Guide to Social & PR Branding [Free Toolkit]

Hubspot

Your brand story is communicated through visual identity, tone of voice, PR, and social media channels. That's why HubSpot and MOO teamed up to bring you this Social & PR Branding Kit. From setting goals to vamping up your social media game, we've got you covered. What to post on social media, as well as why, and when to do so. Branding PR Social Daily Promo

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Blogger outreach is more PR than social media

Biznology

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Blogger outreach is earned media not paid, right? Blogger outreach and engagement is much more than social media. Before long, hundreds of email replies stream in.

Social media strategy leaders: Sarah Nilson

Biznology

Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. Can you please share what brought you to where you are now, a social media leader in the healthcare industry? Welcome Sarah! Merger campaign.

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47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online. 70% of the U.S.

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Bernie Fine, Communications, and PR Crisis Management

Ad Your Comment Here

In case you hadn’t heard, we’ve been dealing with a… well…little PR issue at Syracuse University. I want to briefly go over how we dealt with it in terms of our social media platforms, and how those actions were connected to our larger communications arms during the process. Social Media Team. PR Bernie Fine crisis communications Syracuse University

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Eight media relations tips most PR pros totally miss

Biznology

I was a technology journalist for more than 20 years before taking a decade-long hiatus into social media marketing. I was stunned to learn that, despite seismic shifts in the media landscape during the time I was gone, public relations has actually changed very little. Nevertheless, the vast majority of PR pitches I receive today look about the same as they did in 1995.

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Will Traditional, Social Media Blend? For example, “PRO: Twitter gives us a great way to leverage PR. Like what?

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7 Important PR Lessons Every Content Marketer Needs to Learn

Hubspot

This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation. “So, Advertising is about paying for attention; PR is about earning it.”. Most people still think PR is some kind of black magic flacks work on the press -- you sprinkle a little witch’s potion, and TA-DA!

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Interactive PR Guides, Tips and Tools. Social PR News and Commentary.

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Marking the 100th anniversary of the PR profession’s identity crisis

grow - Practical Marketing Solutions

Since then I have morphed into new careers like sales, marketing, business development, consulting, and teaching, but there is a little piece of my heart that will always belong to PR. So I’m disheartened that the same tired questions about “what is PR?” 1) Is PR really a profession? 2) What is PR? 3) Should there be a PR discipline at universities?

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This Week in Content Marketing: The Business Case for Content Marketing as PR

Junta 42

We also look at why GoPro closed its media division, and explore CNN’s partnership with a YouTube celeb to launch a new media property. According to this post on LinkedIn , Neistat’s decision to start a new media brand with the news net is a move to keep his work from getting stale, creatively. Content Marketing Examples Industry News and Trends PNR Social Media

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PR Marketing: Quality not Quantity

KEO Marketing

PR marketing , the art of placing media stories about your company and your brand, is not a “spray and pray” game where a press release is blasted out to thousands of journalists and you hope you get a story. Your brand reputation is too important to be treated with unstructured PR marketing. Find them, focus on them and connect with them regularly. B2B Marketing

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Twitter Traps and The Social PR Paradigm

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. He is the Chief Creative Officer and founder of Strother Communications Group and a visiting faculty professor of PR and strategic communications planning at the University of Minnesota. [.] PR journalism marketing public relations social media Bill Keller New York Times twitter and journalists Twitter time suckTime 26:14 Patrick Strother, A long time, thoughtful practitioner of strategic communications and public relations is the guest on this episode of the Marketing Edge Podcast.

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We Got Hacked! Social Media’s Security Issue…or PR Stunt?

Synecore

NBC News, The Associated Press, The New York Times, Burger King, Fox News, PayPal, Jeep, Wall Street Journal, Washington Post, Bloomberg News, CBS, and "60 Minutes" are all part of the community of thousands of brands engaging with consumers through social media channels. They are also all victims to having those social media channels compromised by unwanted hackers. Sorry all.

Your digital PR needs to account for emotions

Biznology

I thought this was just something that happens with video, but I was actually at a museum exhibit recently that showed that video is just the latest example of emotionally-charged media. What this means is that we are living in a period where this new media of candid video is reaching emotions that the old media did not arouse. PR needs to step up–again.

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7 Ways to Get More Value From Your PR Campaigns

Hubspot

Squeezing every bit of value out of a PR campaign is something very few of us actually do. It’s very easy to call a close on proceedings once the press grab hold of your campaign, but there are a still a few things you can do to turn your PR campaign from 90% to 100% effective. Check out these seven helpful tips for becoming the ultimate PR completionist below. 7) Leverage PPC.

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PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity

Vocus and Cision are both powerful and popular PR monitoring and management systems. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Among their features: • An extensive database of professional journalists and social media influencers, with biographical information. Ability to monitor media coverage and brand mentions across a very wide range of sources. Optional social media monitoring and management. Online news release distribution. A mix.

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Wisdom from the Most Influential PR Professional of the Century

grow - Practical Marketing Solutions

I had one of the biggest thrills in my career last week when I got to spend part of my day with Harold Burson , founder of Burson-Marsteller , the world’s largest PR firm. In this rare interview, a man named “PR Professional of the Century” discusses life lessons, cutting through PR chaos, his upcoming memoir, and the role of social media in society.

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Why Corporate Communications and PR Professionals Need to Own Their Brand Voice in 2017

Content Standard

Sure, plenty of corporate communications and PR professionals understand that brand voice matters. While these strategies have their place, today’s crowded media space has meant earned media opportunities are much less effective than they used to be. They depend less on expensive PR agencies to uncover dwindling opportunities to reach potential audiences.

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