| | | Content Marketing for BI | |  Media + PR | 3 articles |
| Page 1 of 1 | Previous | Next | CONTENT MARKETING FOR BI APRIL 13, 2010  Will Social Media Replace Traditional Marketing? Social media is on the tip of most every B2B marketer’s tongue these days. Of course, it’s no surprise that Forrester finds social media to be the hot new marketing tool. Looking at B2B social media efforts in 2009, the study shows: 68% have set up group pages on social networking sites. What does your company think about social media marketing? What about LinkedIn? | CONTENT MARKETING FOR BI MARCH 31, 2009  The Social Media Marketing Wormhole Marketing as we know it is over and we are about to enter a whole new universe I call social media marketing. Social media marketing is still young and still only a small percentage of companies are giving it a try. They understood that adding social media to their marketing was not as simple as it sounds. A few weeks ago, I told of my college daughter’s tale of woe. | | | | | |
| CONTENT MARKETING FOR BI MAY 7, 2009  Communicating CSR: Are you ready? Many companies are embarking on sustainability programs and mostly for the right reasons, treating people and the environment with care and respect, and not just for PR. The CSR stakeholder community is pretty diverse, so it’s to your benefit to get information out using a variety of media. I still remember my first Earth Day, which was also THE first Earth Day in 1970. | |
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