Buzz Marketing for Technology

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PR needs to Focus on Conversations

Buzz Marketing for Technology

This is really doing the PR industry a disservice. PR becomes this amorphous blob that can move into many adjacent markets. Obviously PR firms could add “digital media” as a compliment to “traditional media” but upper management doesn’t care about digital media. Let me explain …. Box this on Zabox.

PR 100
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Accelerate your PR with BuzzGain – a podcast with Mukund Mohan

Buzz Marketing for Technology

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. Tags: PR Buzz Marketing.

PR 100
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Social Media for the Boardroom

Buzz Marketing for Technology

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Tweet This!

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5 ways to use social media for solution marketing

Buzz Marketing for Technology

It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. One area that few people have written about is how to use social media for solution marketing. So there you have it.

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Any Publicity is Good Publicity in Social Media, right?

Buzz Marketing for Technology

Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! This is why PR needs to move from fixating on getting ink in Publications to getting digital ink in Conversations. It used to be said that any publicity is good publicity. Let me explain ….

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Social Media – the Next Frontier!

Buzz Marketing for Technology

After all customer service is the new PR and it also provides a great ROI! But after 2 years of reading, trafficking and routing both positive and negative mentions in my organization I realized there had to be more out in the social sphere than just monitoring social media.

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Facebook as the Media

Buzz Marketing for Technology

An interesting trend has started to happen with Facebook lately - Media events are turning into Facebook groups! Perhaps we have seen a whole new use of groups starting to emerge for Topical Media issues. Tags: PR Buzz Marketing Facebook.

Facebook 100