KoMarketing Associates

SEPTEMBER 29, 2021

As B2B marketers analyze their fastest-growing channels, new research indicates that social media is blowing away the competition, offering them more ways to connect with customers than ever before. This is followed by website (67%), search/PPC (39%) and email (37%). Marketers to Continue Investment in Social Media.

Social Media 272

Social Media Advertising Channels Allocation Social Marketing 272

KoMarketing Associates

FEBRUARY 16, 2022

Marketers’ challenge to demonstrate a return-on-investment (ROI) from social media continues, but new research suggests they still intend to increase their investment in this channel over the course of the year. That being said, more than 50% of respondents stated that they will be increasing their spend on social media in 2022.

Social Media 273

Social Media ROI Social Marketing Media 273

Atomic Reach

MAY 14, 2019

But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising. Why Your Business Needs To Be Using PPC. Search ads can increase businesses brand awareness by up to 80 percent. ( PPC resellers).

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Search Engine Journal

DECEMBER 5, 2022

Here are 4 pro strategies to breathe new life into your evergreen PPC campaigns so they're never stale. The post Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns appeared first on Search Engine Journal.

PPC 119

PPC Optimization Campaigns Google 119

KoMarketing Associates

JANUARY 20, 2022

Marketers continue to see the potential of social media, but new research indicates that they are still facing many challenges when it comes to fully leveraging it. This year, most marketers (53%) want to try to increase brand awareness with social media marketing. B2B Marketers and Social Media Marketing Success.

Social Media 243

Social Media Creativity Social Marketing Media 243

Search Engine Journal

NOVEMBER 2, 2021

Do you love PPC? Would you like to be Search Engine Journal's Paid Media Editor? The post Search Engine Journal Is Hiring A Paid Media Editor appeared first on Search Engine Journal. Here's who we're looking for and how you can apply.

Media 106

Media PPC 106

Search Engine Journal

DECEMBER 8, 2022

The post 10 Remarketing Lists To Boost PPC Performance appeared first on Search Engine Journal. With so many opportunities to use remarketing lists, let’s break down strategies based on where they’re at in the funnel.

PPC 122

PPC Top of Funnel Media 122

Unbounce

SEPTEMBER 16, 2021

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. Pssssst … Do you have a specific PPC-related question?

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6% There were more than 1.1

Lead Gen 98

Lead Gen Paid Content Social Media Sales Qualified Leads 98

Valasys

JANUARY 31, 2024

Why stop at organic search when you can also expand your efforts to sponsored search? PPC stands for “pay-per-click,” an internet advertising model in which companies are charged a fee whenever one of their adverts is clicked. PPC is critical for influential brands since it generates sales.

PPC 40

PPC Advertising Agencies Paid Search Agency Advertisements 40

Search Engine Journal

MAY 2, 2023

The post PPC Automation: When & How To Use It appeared first on Search Engine Journal. Save time by knowing when and where to use automation, depending on your budget and conversion data. Here's all you need to know.

PPC 101

PPC Automation Conversion Media 101

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6. Stelzner He is the founder of the Social Media Examiner blog. Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Search Engine Journal

JULY 19, 2022

Whether you're new to PPC or not, agency or in-house, here are 5 insightful lessons you'll need to adapt as a B2B growth marketer. The post 5 PPC Advertising Lessons From A B2B Growth Marketer appeared first on Search Engine Journal.

PPC 114

PPC Advertising Agencies Growth Marketing Advertisements 114

seo.co

SEPTEMBER 13, 2021

Many marketing experts like to work on SEO and PPC separately. While this isn’t a bad idea, incorporating SEO and PPC campaigns can make for a more effective marketing mix. Comparing SEO and PPC. Search Engine Optimization. However, SEO broadens your reach, as just about everyone uses search engines these days.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Webbiquity

AUGUST 1, 2023

Rapidly growing traffic to a completely new website is challenging: your market doesn’t know the brand or site name, search engines have no history with it (therefore, it has no domain authority), and there are initially no backlinks pointing to the site. But organizations typically seek to accelerate this process as much as possible.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Search Engine Journal

MARCH 16, 2023

What makes a great SaaS PPC campaign? The post How To Build A SaaS PPC Campaign That’s Built To Last appeared first on Search Engine Journal. Check out these recommendations to ensure your account is built to last.

PPC 83

PPC Campaigns Ad Building Media 83

Search Engine Journal

MAY 25, 2022

Like a trail of breadcrumbs, Google has left us many clues as to where PPC is headed next. The post The Future of PPC: 4 Clues From Google That Tell Us Everything appeared first on Search Engine Journal. Here's what we know so far.

PPC 113

PPC Google Media 113

Envy

NOVEMBER 15, 2017

Content might be King, but it should be working together with the Queen (social marketing) and the Prince (PPC) as a family to bring about a fully-effective B2B marketing strategy. Content may be king, but the details are in the pawns.” - Jamie Pitman for White Hat Media. The question is never Inbound vs. PPC.

PPC 102

PPC Paid Content Social Media Social Marketing 102

KoMarketing Associates

SEPTEMBER 8, 2015

For example, one prospect recently contacted because they felt their existing PPC vendor was failing to grow with their organization. For KoMarketing, the mechanisms we use to generate results revolve around a comprehensive search engine marketing plan built on content and third party communication. Related Posts.

PPC 120

PPC Social Media SEO Marketing Management 120

Search Engine Journal

JUNE 5, 2022

The post 4 Impactful PPC Ad Extensions You Need To Try Out appeared first on Search Engine Journal. Are you making the best possible use of Google Ad extensions? Here are 4 you need to check out.

PPC 119

PPC Ads Google Best Practices 119

Search Engine Journal

NOVEMBER 30, 2022

Learn a simple, 3-step marketing method for combining your SEO & PPC keyword data to get better organic & paid results & more effective ROI. The post How To Combine SEO & PPC Keyword Strategies For More Effective ROI appeared first on Search Engine Journal.

PPC 100

PPC Keywords ROI SEO 100

Valasys

APRIL 10, 2023

PPC (Pay Per Click) for digital marketing helps you show up in front of the right audience, get higher conversions, and increase brand awareness. Along with this, with local PPC advertising, you are in control of your campaigns, making it easier to track the campaigns and giving you flexibility in the options.

PPC 52

PPC Planning Paid Search Agency Mobile Advertising 52

Search Engine Journal

MAY 4, 2022

The post Performance Max: 7 PPC Community & Google Team Insights appeared first on Search Engine Journal. Performance Max campaigns let advertisers promote their products & services across all of Google’s advertising channels. Here's what you need to know.

PPC 108

PPC Communities Google Advertisements 108

Search Engine Journal

AUGUST 22, 2022

With the holidays coming, what challenges and opportunities exist in PPC right now? The post Modern PPC Opportunities & Challenges [Podcast] appeared first on Search Engine Journal. Kirk Williams has a few ideas.

PPC 69

PPC Media 69

Search Engine Journal

MAY 16, 2022

Is your PPC copy getting tired? The post 7 Ad Copy Tests To Boost PPC Performance [With Examples] appeared first on Search Engine Journal. Check out these 7 ad copy tests and learn what's actually working right now.

PPC 105

PPC Examples Ads Media 105

Search Engine Journal

JUNE 21, 2022

How do agencies offer high-quality PPC without depriving their most lucrative offerings? Learn how The PPC Dilemma impacts your growth and how to fix it. The post The PPC Dilemma: Why Your Agency’s Growth Is Limited & How To Fix It appeared first on Search Engine Journal.

PPC 96

PPC Advertising Agencies Paid Search Agency High Quality Lead 96

DAGMAR Marketing

APRIL 5, 2022

PPC Statistics. Curious about PPC? For starters, PPC can be a valuable asset to your team, or it can be a major setback if you aren’t quite aware of the power they have. About PPC Advertisements. Benefits of PPC Ads. How effective are PPC ads? How much does PPC cost? Display Ads. What are display ads?

PPC 59

PPC Cost Per Click Statistics Paid Search Agency 59

Search Engine Journal

FEBRUARY 14, 2023

Learn how to scale your PPC and grow your business beyond the usual tactics with John Gentry. The post How To Scale Your PPC & Advertising Way Beyond Google Ads [Podcast] appeared first on Search Engine Journal.

PPC 88

PPC Advertisements Advertising Google 88

Search Engine Journal

NOVEMBER 7, 2022

In this ebook, you’ll discover the PPC trends that will matter the most in 2023. The post The Biggest PPC Trends Of 2023, According To 22 Experts [Ebook] appeared first on Search Engine Journal.

PPC 81

PPC Trends Display Ads 81

Search Engine Journal

MAY 19, 2023

Learn the art and science of turning ad clicks into valuable conversions with PPC expert Navah Hopkins. The post Conversion Optimization for PPC: Delivering On The Promise From Ad To Landing Page [Podcast] appeared first on Search Engine Journal.

Landing Pages 84

Landing Pages PPC Optimization Conversion 84

ClearVoice

APRIL 16, 2021

What is pay per click (PPC)? It involves placing an ad on a search engine or social media site and only paying a fee when the ad is clicked. If you’ve ever used Google , you’ve seen PPC. You may have also noticed PPC ads on social media platforms like Facebook and LinkedIn. A few PPC examples.

PPC 66

PPC Eye-Tracking Keywords Display 66

Valasys

MAY 18, 2023

When it comes to digital marketing, there are two strategies that stand out: Pay-per-Click and Search Engine Optimization. Both PPC and SEO are crucial components of Search Engine Marketing, which refers to businesses’ digital tactics and marketing campaigns to increase their online visibility and drive website traffic.

Paid Content 52

Paid Content PPC Comparison SEO 52

Search Engine Journal

JANUARY 12, 2023

Paid media is different from PPC advertising, but relates to a broader advertising scope. The post What Is Paid Media: Types & Examples appeared first on Search Engine Journal. Learn the difference with these examples and find what works.

Examples 91

Examples Media PPC Advertisements 91

KoMarketing Associates

APRIL 13, 2017

Successful conversions start with an initial touchpoint: a website visit, a PPC ad, or a social media post. As many B2B marketers know, PPC is an effective way to generate leads in both China and the US. Form submission is an essential tactic of PPC that’s used broadly across B2B businesses. Form Submission.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Search Engine Journal

JUNE 15, 2022

PPC expert Navah Hopkins dives into when it's best to use them. Ask The PPC appeared first on Search Engine Journal. Confused about using broad or phrase match negative on multiple platforms? The post Should I Use Broad Or Phrase Match Negative?

PPC 79

PPC Best Practices Media 79

Search Engine Journal

OCTOBER 5, 2022

While Google still doesn’t show you which ad showed for a search term, structure your PPC campaigns and try 3 RSA experiments you can run. The post 3 Experiments To Run For Responsive Search Ads Testing appeared first on Search Engine Journal.

Ads 89

Ads PPC Google Campaigns 89