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How Groupon Integrates Social Media and Customer Experience

Convince & Convert

via Groupon Instagram Globally, about 100 Groupon employees have a hand in social, but only a dozen of them are dedicated to social full-time. Paul’s team uses Sprinklr to manage their social content across platforms and across countries. The Big Two: Paul Matson What’s your one tip for becoming a social pro?

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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

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How to use AI writing prompts to get the best out of your AI tools

Sprout Social

With effective AI prompts you can optimize these tools to extract key information from social listening and customer experience data. Also, ideate and draft compelling content such as product descriptions, web articles and social posts. For example, “Write a short brand origin story for a social post in the style of Mark Twain.”

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Fintech marketing today and beyond: Exploring best practices and strategies

Martech

billion networked devices will be operating worldwide by 2023. This category includes mobile POS payments, digital remittances and digital commerce (usually called e-commerce). Content marketing and media production. Successful fintech marketing hinges on content marketing and media production. Digital investment.

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Future of Retail: How Omnichannel Retail Strategies Are Transforming the Retail Sector

Valasys

It also allows them to communicate data via a variety of channels such as phone calls, webchats, e-mails, SMS, and social media. Data Collection A more individualized experience is implied by visibility across many media. The omnichannel contact center delivers a seamless experience as discussions travel between channels.

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How to Create a Successful Performance-Based MDF Program

Computer Market Research

Fixed Cost MDF Program : A Manufacturer will give one of their customers $8000 dollars per quarter for marketing; this is not measured against POS performance. This is measured against POS performance. It is cold hard cash, and (for obvious reasons) is extremely appealing to your partner network. ROI metrics).

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What It Means to Get Branded Content Right

Content Marketing Institute

Their potential for cross-channel distribution capabilities enables on-the-go engagement: It’s easy for brands to publish branded content campaigns across multiple social networks, owned media properties, and other external websites. Autodesk enables innovation, one maker at a time .