Create B2B Buyer Personas that Inform Content Marketing Strategy
Marketing Interactions
JUNE 23, 2017
Remember to review industry portals, related thought leader blogs, and job listings. Don’t overlook competitor websites, blogs, and social media accounts. Watering holes and social media. You’ll also want to search for analyst and industry reports that are relevant to the project. Step 4: The B2B Buyer Persona Build.
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