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The case for better social media technology in 2024

Sprout Social

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

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Reputation Debuts Reputation Score Portal at Transform ‘21 North America

Nuvi

Portal utilizes vast amounts of data to provide comprehensive view of customer sentiment scores for about 100K+ U.S. The Reputation Score Portal utilizes vast amounts of consumer feedback data from online channels to give decision makers a complete view of their brand health. The Reputation Score Portal is now live at repscore.com.

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Are You Targeting The Right People on Your Social Media?

Navigate the Channel

In today’s digital age, social media has become an integral part of our lives. However, the success of your social media marketing efforts hinges on one crucial question: Are you targeting the right people? It’s essential to understand the kind of people you want your social media profile and campaigns to attract.

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Big Updates to the NetLine Portal: What You Need to Know

NetLine

In the past few days, we released three new updates to our Portal — each designed to both enhance your Portal experience and offer greater control over your campaign’s performance. The Campaign Performance Forecast behaves exactly as other customers are buying media across other platforms (i.e. Here’s what we’ve been working on.

SIC 52
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32 social media training resources and courses every marketer needs

Sprout Social

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Level: Beginner – intermediate.

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HubSpot partners with Supermetrics to enable automated multi-portal views

ClickZ

Inbound marketing platform HubSpot announced Wednesday a partnership with marketing data engine Supermetrics that lets users – for the first time – automatically acquire and integrate data from multiple HubSpot portals or accounts. The post HubSpot partners with Supermetrics to enable automated multi-portal views appeared first on ClickZ.

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Marriott launches its own media retail network

Martech

Marriott International is launching a retail media network to give advertisers access to the hotel chain’s guests. These retail media networks are growing in popularity with both advertisers in need of more data and businesses looking for more income. Advertisers will shop for ad inventory using Yahoo’s portal and sales team.