ViewPoint

MAY 23, 2018

Making additional contact using the right cadence (multiple touches and multiple media including phone, voicemail and email across multiple cycles) is worth the time and money it takes. Advanced lead generation—the approach PointClear employs on behalf of its clients—nets 154 highly qualified leads against a list of 1,000, or a 15.4%

Sales Qualified Leads 149

Sales Qualified Leads ROI Lead Scoring Lead Ranking 149

ViewPoint

JULY 10, 2012

We all wish we could predict the future, and for more than ten years PointClear has compared lead rates to the GDP in hopes of finding a way to predict future lead rates and, maybe, the GDP. That same year he said: "I wish I'd been omniscient and seen the crisis coming" (referring to the recession he predicted would not occur).

BtoB 120

BtoB PointClear Lead Generation Terms and Conditions 120

ViewPoint

JULY 25, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Do you know how media fragmentation works and how to engage consumers across multiple channels and devices? Via Social Media Examiner. Running A Successful Business Blog: Why It Pays to Post.

PointClear 120

PointClear B2B Marketing Trends B2B 120

ViewPoint

APRIL 4, 2013

PointClear''s staff and Sales Sphere features relevant blog articles from our digital circles about B2B sales. The Force Multiplier Effect of Social Media for Professional Sellers. SPI''s Solution Selling blog encourages sales pros to embrace social media and take advantage of its multiplier effect.

Cold Calling 120

Cold Calling B2B Sales PointClear Work Management 120

ViewPoint

APRIL 2, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Among the capabilities Weber Shandwick will market via MediaCo are native advertising and digital media buying. Online content in the sales and marketing industries is dynamic and constantly changing.

B2B Marketing 120

B2B Marketing Linkedin PointClear Marketing Automation Services 120

ViewPoint

APRIL 6, 2017

Beyond the fact that this is too long, and not well written, it was sent to PointClear, my B2B lead generation services company, that does what they purport to do. Your list/database is 60% of the reason why programs succeed (the other 40% is the message and media). Any interest in a short chat? I get at least one like this every day.

Lead Generation 192

Lead Generation B2B Sales Sales Qualified Leads Sales Leads 192

ViewPoint

MAY 9, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Via MediaPost Communications/Online Media Daily. Online content in the sales and marketing industries is dynamic and constantly changing. 5 Compelling Reasons To Launch B2B Mobile Landing Pages Now.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

ViewPoint

APRIL 19, 2017

Laura Madison – Laura explained: “As a conversion & social selling specialist, I have educated thousands of dealerships, and salespeople on how to get REAL results converting business from the telephone, internet, and social media to the showroom. Social media is NOT a popularity contest – vanity metrics don’t count.”

Conference 149

Conference PointClear Cold Calling Work Management 149

Onalytica B2B

FEBRUARY 24, 2016

of salespeople who incorporated social media into their process outperformed their colleagues. Social media has already revolutionized traditional marketing, and with over 76% of buyers feeling ready to have a social media conversation, it is set to do the same thing for traditional selling. Top Dog Social Media.

Enterprise Management 0

Enterprise Management PointClear Branding Brand Identity 0

Biznology

FEBRUARY 2, 2017

Anthony Elvey , after a long career in tech marketing at IBM and Cisco , has gone entrepreneurial, launching a sales and marketing function for the enterprise social media management platform Sprinklr in Asia Pacific. Karla Blalock is COO of PointClear , the prospect development company founded by Dan McDade. How satisfying.

Enterprise Management 80

Enterprise Management B2B Marketing PointClear Advertising Agencies 80

ViewPoint

FEBRUARY 9, 2012

PointClear’s sales lead generation processes include a combination of multi-touch, multi-media and multi-sales-cycle approaches, and we wanted to know the optimal numbers for touch frequency, touch media and number of sales cycles in order to maximize qualified sales leads. It takes about 1.6 It takes about 1.6

Lead Generation 120

Lead Generation Sales Leads Sales Qualified Leads Analytics 120

ViewPoint

OCTOBER 15, 2013

This is a result of a new study by Edison Research apparently sponsored by Pandora Media Inc. That brings us to what the Sales Lead Management Association started 28 months ago in August of 2010 with its first interviews of Dan McDade of PointClear and Phil Fernandez of Marketo. SLMA Radio - Since 2010.

PointClear 120

PointClear Marketo Internet Marketing Broadcasting 120

ViewPoint

JULY 26, 2018

As an example, see Dan McDade of PointClear and his ViewPoint Blog, and his use of an interview on SLMA Radio about Who Owns the Pipeline. Social media. She will bump up the title for the blog, change the copy from the podcast site description, and use a few quotes from the guest and the host.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

ViewPoint

JANUARY 9, 2014

I received a lot of positive feedback about the article and decided to ask our PointClear PowerViews Alumni (those who have been on the PowerViews show ) for their input on the most dangerous lead gen lies out there. Social Media Marketing is an effective lean gen channel for B2C but not as much for B2B. Consistency is essential.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 120

ViewPoint

DECEMBER 9, 2010

For an in-depth look at the concept that sales benefits from receiving fewer, more highly-qualified leads, I encourage you to download the PointClear white paper, Why Your Sales Force Needs Fewer Marketing Leads. In the end, it means great return on program investments and higher company revenue.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 120

ViewPoint

SEPTEMBER 11, 2012

Qualified Rate includes leads, pipeline (specific action required by PointClear) and nurtures (qualified companies with no immediate pain/need or interest). No Response means we completed a multi-touch, multi-media touch cycle without reaching the prospect or their reaching back out to us. VP level) are 2.5

Lead Generation 120

Lead Generation Sales Qualified Leads Generation PointClear 120

ViewPoint

SEPTEMBER 23, 2011

Elizabeth’s comment got me to thinking about the role a human voice plays in prospect development, what this contact strategy shares with digitally-based media, and how it’s different from them. At the same time, we wholeheartedly apply a variety of media both in client programs and in our own marketing and sales initiatives.

Lead Qualification 120

Lead Qualification Lead Nurturing Sales Qualified Leads Lead Scoring 120

ViewPoint

AUGUST 14, 2012

Qualified Rate includes leads, pipeline (specific action required by PointClear) and nurtures (qualified companies with no immediate pain/need or interest). No Response means we completed a multi-touch, multi-media touch cycle without reaching the prospect or their reaching back out to us.

Lead Generation 120

Lead Generation Sales Qualified Leads PointClear Generation 120

ViewPoint

JULY 17, 2012

This would include everything from the cost of the media (in the case of inbound sources) and the cost to qualify the lead (assuming that your company is not making the mistake of sending raw, unfiltered, unqualified leads directly to the sales force). This is not an anomaly.

Sales Qualified Leads 120

Sales Qualified Leads Work Management Lead Ranking Marketing Management 120

ViewPoint

JULY 14, 2015

Tactically this can be easier to do within functional groups (inside sales, paid media, etc.). In our experience here at PointClear, very few companies are getting it right. But what if the message is wrong? What if the target audience is wrong? These are bigger, fundamental problems that require broader shifts.

Lead Ranking 120

Lead Ranking Lead Scoring Top of Funnel Lead 120

ViewPoint

JUNE 28, 2018

Just three: Agree on your market, media and message. If you have defined your market, media and message and if you are inspecting outcomes and conducting in-depth analysis at every step, you can substantially improve results. I asked him what percentage of leads delivered by PointClear were considered high quality and he said 100%.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Sales Qualified Leads 136

ViewPoint

AUGUST 28, 2012

Qualified Rate includes leads, pipeline (specific action required by PointClear) and nurtures (qualified companies with no immediate pain/need or interest). No Response means we completed a multi-touch, multi-media touch cycle without reaching the prospect or their reaching back out to us.

Lead Management 120

Lead Management Sales Qualified Leads B2B Sales Sales Leads 120

Heinz Marketing

APRIL 22, 2019

I realize we have guests joining us live on the Funnel Radio Media Network. Matt Heinz: Y ou were The President and CEO of PointClear, for over 20 years, and so saw a lot of this development happen. Who’s been doing it for a long time, president and CEO PointClear and now a managing partner of Prospect Experience.

Top of Funnel 59

Top of Funnel PointClear Work Management Marketing Management 59

Biznology

JANUARY 6, 2016

Mark Rentschler revolutionized the go-to-market strategy at Makino Americas, a leading machine tools company, by building a marketing database and using content marketing , social media and targeted communications to reduce marketing expense-to-revenue year on year. Theresa and I were thrilled to share the case in our new book.

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

NuSpark Consulting

JANUARY 21, 2012

Inbound Marketing: Get Found Using Google, Social Media, and Blogs. The practical guide to developing marketing content that people care about, and how to implement that content via social media and demand generation. Advertising Media Planning, Seventh Edition. Social Media. Books are listed by funnel category.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Varicent

APRIL 19, 2018

marketing: If you are an organization that views marketing as activities like Press Releases, sales collateral, website, social media, figuring out trade shows, that's little m - marketing. Favorite resources: Who everyone should follow right now on social media? That isl tactical execution. Well, my favorite is Kimberly Whitler.

Top of Funnel 65

Top of Funnel Sales Qualified Leads Planning Work Management 65

MLT Creative

MARCH 1, 2011

London, UK: The UK’s largest and longest running multi-channel marketing, media and advertising event. Brussels, Belgium: Attend this conference to share knowledge, challenges and experiences of social media CRM. Atlanta, GA: Dan McDade, CEO of PointClear will discuss ways to nurture the relationship between sales and marketing.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Enterprise Management 40

ViewPoint

SEPTEMBER 5, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The average American uses three or more devices to access the Web, according to a recent study by ValueClick Media and Greystripe. Online content in the sales and marketing industries is constantly changing.

PointClear 120

PointClear B2B Marketing Eloqua Multi-Channel 120

ViewPoint

FEBRUARY 2, 2012

When PointClear engages with marketing and sales executives at technology, healthcare and BPO services companies with complex offerings, the primary objective of our sales lead generation, lead qualification, and lead nurturing services is to help them close more deals at higher deal sizes. Data tracking, aggregation and measurement.

Lead Generation 120

Lead Generation Sales Leads Sales Qualified Leads Analytics 120

B2B Marketing Zone Posts

AUGUST 3, 2010

True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. Are you Being Discovered?

Ning 40

Ning Paid Content Facebook Sales Management 40

Online Marketing Institute

JULY 31, 2009

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. Report: Companies Should Organize For Social Media in a "Hub and Spoke" model European Social Media Marketing? 2) Email services – Julie Katz at Forrester writes about this group.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

DECEMBER 17, 2012

Lead generation , PPC, SEO, website design, social media, PR, content creation. Pointclear interviewed one Karen Hayward, EVP and CMO for CenterBeam, who had a great quote on this idea of outsourcing that should help organizations vetting good service providers. Social Media & PR. Social media has to be, duh, social.

Enterprise Management 28

Enterprise Management Work Management Paid Search Agency Marketing Management 28