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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. It should work hand in hand with other content marketing initiatives.

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Interview with Mark Schaefer

Onalytica B2B

Key Topics: Marketing Strategy, Social Media Marketing, Keynote Speaking, Coaching. based Schaefer Marketing Solutions, he specializes in marketing strategy and social media workshops. He is the co-host of The Marketing Companion , one of the top 10 marketing podcasts on iTunes. Location: Tennessee, USA. Bio: Mark W.

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Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script | B2B

More than a proactive partner: an extension of your marketing and PR team. As a result, B2B marketing writers turn to analytics and social media to inform their writing. A few years back I was at a workshop at a conference for legal technology. More than a proactive partner: an extension of your marketing and PR team.

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What Is Clubhouse? An Intro to the Social Platform of the Moment

ClearVoice

If you spend any time in marketing or PR groups, it’s been impossible to avoid curiosity and chatter about a new app called Clubhouse. You may not be able to participate, which makes the experience more podcast than interactive chat, but at least you’re not stuck outside requesting permission, as with a Facebook group. The bottom line.

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. For the foreseeable future, content will remain as king.

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B2B Marketing Expert Interview Series: Feeling B2B with Joe Pulizzi #MPB2B

Top Rank Marketing

I started in 2000 with Penton Media, which was all around B2B publishing and marketing. What are the podcasts, the YouTube channels, the Twitch streams — whatever it is, right? Lee: You know, it reminds me of the expression in PR of borrowing to build. You are buying a newsletter, or buying a podcast. Joe: I love B2B.

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Most Valuable Publishers

Contently

What’s more noteworthy than the quality of Bryant’s free verse is where the poem was published: on The Players’ Tribune, a sports media publication that lets athletes create their own content and share it directly with fans. We’re not beholden to a particular news cycle or media cycle.

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