Online Marketing Institute

NOVEMBER 7, 2010

Where it will go, no one knows…but I’ve heard from smarter people than me that content curation is the future (even present) of media. I think this discipline will be absolutely essential to content marketing in the future because of changes in the media landscape. It’s still a needed service, just a bit different from creation.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

WebMarketCentral

MARCH 4, 2009

Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. There are many definitions of social media floating about of course, they just aren't consistent. Flickr or YouTube ), a wiki, a forum, a Squidoo lens, wherever.

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

JULY 30, 2007

Most Popular Forms of Viral Media Online video is the most popular viral medium for both B2C and B2B use. Other Viral Ideas Audio files or podcasts; these generally aren't as successful as video campaigns, but can be effective, particularly if done by a “name” in the industry.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

JULY 16, 2007

Specifically, ITtoolbox wanted to determine how IT decision makers use social media tools (such as blogs, podcasts, discussion groups and wikis) to assist in purchasing decisions. Among the key findings: Overall, IT decision makers spend more time each week reading or interacting with social media (3.5

Social Media 20

Social Media Peer-to-peer Media Wiki 20

Adobe Experience Cloud Blog

AUGUST 27, 2008

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. Blogs are already mainstream; podcasting is close if not already there; and video is fast approaching that status.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

WebMarketCentral

FEBRUARY 27, 2008

KickApps A hosted web-based platform that enables webmasters and site owners to create, deploy and manage a branded social media community on any website. directory, Snitter, Twitter, KickApps, Socialtext, enterprise wiki tool, Ning Marketing 2.0, The Marketing 2.0 Worth reading just for the comment from Charles Knight.

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

Buzz Marketing for Technology

JUNE 27, 2008

Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. Lesson #6 Master Wikis. 25 Comments.

Social Media 100

Social Media Class Web 2.0 Media 100

WebMarketCentral

DECEMBER 6, 2007

Begin the plan with a high-level state of the market overview, business objectives, and marketing and PR objectives to support those business goals. Marketing & PR Strategies These are high-level statements of how prospects will be reached, such as "Increase awareness and build credibility through PR."

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Webcasts and podcasts — Send a link in emails. How do you build your library of relevant lead nurturing content ?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Scoop.it

MARCH 11, 2021

Your content hub isn’t a blog page, a YouTube channel, or a podcast. Native social media content. The ideal approach to content hubs combines your efforts for external audiences (think marketing and PR) with internal communications (such as employee engagement, company vision, internal company events). Infographics. Whitepapers.

Curation 66

Curation Advertising Agencies Press Content 66

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Convince & Convert

MAY 31, 2012

This is Episode 18 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Ike, and our Social Media Stat of the Week ( this week : 16% of CEOs are active in social media). They asked B2B companies, “What was your best social media format? Listen Now.

Work Management 113

Work Management Marketing Management Social Media Paid Search Agency 113