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Trade Press Services Newsletter
SEPTEMBER 7, 2022
If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.
Marketing Craftmanship
OCTOBER 25, 2023
Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.
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Webbiquity
NOVEMBER 9, 2021
Affiliate sales support independent media. That, along with PR contact information and your website URL. Presentations and Podcasts. Social Media Account Profiles (Especially LinkedIn). Media Quotes (Carefully). But broadly speaking, here are seven different places to use your UVP in some form.
sagefrog
NOVEMBER 14, 2023
From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. Social Media Ads Leverage social platforms to connect directly with industry professionals and decision-makers.
Outgrow
DECEMBER 20, 2022
We recently interviewed Mickie Kennedy for our monthly podcast – ‘ Marketer of the Month ’! Obtaining the right media coverage to help boost your small business. PR credibility vs social media credibility. Organic ways of gaining media coverage. No problem, just watch the Podcast! Future of blogging.
Webbiquity
OCTOBER 22, 2020
Carefully evaluate whether it’s worth gaining any qualifications beyond the minimum requirements of your trade. Blogs can have other benefits such as improving SEO and as a regular source of content to promote on social media. Videos are some of the most engaging forms of content that you can share on social media.
Sprout Social
APRIL 7, 2022
Myers’ high profile “criminal career” began in October 2021 when his Leeds-based bakery Get Baked was reported to a local Trading Standards agency for their use of contraband. Soon, media outlets picked up the story as the unruly baker’s star continued to rise. Myers and Get Baked fans agree enemy #1 is Trading Standards.
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