To succeed, the “social media press release” must focus more on content than Web bling.         Catherine Marenghi , senior PR manager at Cognizant Technology Solutions (a client of mine) read my recent post asking if it’s “Time to Kill the Press Release? because it’s too stilted and vendor-focused, and asked what I thought of the Social Media Press Release (SMPR) template.   My first thought was that a “Social Media Press Release Template” makes about as much sense as a mahogany console for an iPhone. with similar links. MORE >>

Time 23:58 This podcast is loud, but we were in a successful restaurant. usually talk social media. Hitting on a single topic in marketing, social media and business communications. Time 23:58 This podcast is loud, but we were in a successful restaurant. usually talk social media and PR with this couple and on this occasion we decided to record it. Tags: PR small business social media Foursquare mobile and dining restaurants social media and hospitality Yelp Quick and to the point. The setting was a Tuesday [.]. MORE >>

Our goal as PR professionals is to determine how our efforts impact the company's objectives. There are lots of ways that PR is measured with regard to brand building and thought leadership. Since working in-house, I'm getting a glimpse of how PR directly impacts my organization's sales lead generation initiative and overall sales cycle. The crude PowerPoint representation (to left)provides a rudimentary look at the sales cycle and how PR fits into this process. One PR tactic, such as a feature article, may have more influence than another for a sale. MORE >>

This is a follow up to the last podcast Five Ways Social Media Will Generate More Leads I read David Murray’s piece from Ragan Communications Protecting Your Sources Leads to Incomplete, Empty Stories. Tags: PR marketing public relations Corporate Coverage internal communications Media Relations New PR In this piece Murray makes the point that sometimes as a journalist he was concerned his sources would not like the piece when published. And this is my contention for the concept of the embedded corporate journalist. Why or why not? MORE >>

It all started with Inside PR, a 15-minute discussion about PR, social media, and communications and how they intersect and on occasions diverge, hosted by Gini Dietrich, Martin Waxman, and Joseph Thornley. And now I have become an advocate of the podcast. As the producer of Inside PR, I have seen what a podcast can do to build your brand and relationships with your audience. Here are just a few reasons why I love podcasting, and why you should love it too. In walks the podcast. Extend your network by communicating with everyone. MORE >>