Trending Sources

Mark Thabit, CMO at Cision: Paid, Earned and Owned Media—How to Amplify Your PR Message Across Marketing Channels [Podcast]

Crimson Marketing

The traditional marketing relationship between public relations professionals and traditional media was very straightforward—one had information in need of an audience, the other had an audience receptive to information. With a deluge of messages and media in the landscape today, however, the process is more complex. Digital Marketing Podcasts

Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast,  For Immediate Release , AKA the FIR Podcast. Out of thin air, and fulfilling a dream, Shel asked me if I might be willing to join a hand-picked panel of PR professionals and I jumped on it.

Want to be a Better Social Media Marketer? Listen to These 10 Podcasts

Hubspot

If you work in social media marketing, my guess is you know it all too well. Social media is constantly evolving, making today an exciting time to work in marketing. This can also mean that you sometimes feel as if you're falling behind on your general social media knowledge and education. Podcasts. Click here to listen to this podcast episode. Know the feeling?

Pernille Bruun-Jensen, Netbase CMO: The Generation 3 Social Media Era – How Big Data is Changing Digital Marketing [Podcast]

Crimson Marketing

“If we can’t turn it into something we can easily understand and move on, then it really doesn’t matter.” So says Pernille Bruun-Jensen, CMO of social media marketing intelligence platform NetBase, regarding the use of Big Data in digital marketing today. Pernille explains why making that comparison is part of a smart social media strategy. Digital Marketing Podcasts

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. Instead, create an ebook, newsletter, video or podcast and educate your potential customer on. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. B2B Marketing.

Twitter Traps and The Social PR Paradigm

Marketing Edge

Time 26:14 Patrick Strother, A long time, thoughtful practitioner of strategic communications and public relations is the guest on this episode of the Marketing Edge Podcast. Hitting on a single topic in marketing, social media and business communications. Time 26:14 Patrick Strother, A long time, thoughtful practitioner of strategic communications and public relations is the guest on this episode of the Marketing Edge Podcast. He is the Chief. Quick and to the point.

PR 46

Can Marketing Speak the Sales Language? An Interview with Kerry Langstaff [Podcast]

Crimson Marketing

Langstaff has received more than a dozen awards for her work in marketing and PR. Langstaff has received more than a dozen awards for her work in marketing and PR. Feature image: Courtesy of Business2Community    Podcasts b2b marketing demand generation lead generation marketing change marketing concepts marketing message marketing solutions sales alignment social media b2b

Hey PR: make way for content and creativity

Biznology

argued that content is the new PR and  creative talent  is becoming increasingly scarce – especially as demand for content rises. The report surveyed public relations executives at agencies and corporate in-house communicators on the state of the PR industry. Social media was the second driver, cited by 71% of respondents. The top skills after writing? Like this post?

I’m an influencer, pay me more!

Biznology

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast,  For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel,  Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. Why Influencer Marketing Is Faltering and How PR Can Save It. Is it earned or paid media?

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. Instead, create an ebook, newsletter, video or podcast and educate your potential customer on. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. B2B Marketing.

How to Prep Your Agency for a Successful PR Launch

Hubspot

Sure, it’s easy to look at other successful campaigns and feel that they somehow just came together with a few clicks of a mouse and the help of a social media whiz, but don’t be fooled. Successful PR campaigns require work -- and lots of it. How to Prepare your Agency for a PR Launch. As you can see, there’s more to a PR launch than hitting publish and hoping for the best.

Stop doing PR. Start doing visibility.

Chris Koch

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? Most journalists have discovered social media as an important research tool. That’s why increasingly, PR is going to become a matter of simply allowing your subject matter experts to be found rather than enlisting armies of PR people to try to force journalists and customers to find those subject matter experts. I’m not saying we fire all PR people. This is the new primary role for PR.

PR 30

The new standards for strategy and social media success

grow - Practical Marketing Solutions

By Mark Schaefer. I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. Is the organization ready for a public social media presence? They can surround themselves with people who can set up a social media account or create Facebook ads, for example.

Marketing Doubleshot Podcast – Ep.11 – Pinterest the Search Engine & Agencies Making Software

The New Strategist

25 Pinterest Stats, Facts & PR Best Practices – www.cision.com/us/2015/01/25-pin…r-best-practices/. The post Marketing Doubleshot Podcast – Ep.11 – Pinterest the Search Engine & Agencies Making Software appeared first on Foglyte. Blog Branding Content Marketing Digital Marketing Marketing Doubleshot Podcast Marketing Strategy Social Media Marketing advice blog branding content marketing digital marketing mark schaefer marketing marketing doubleshot marketing strategy podcast social social communications social media tips

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. Instead, create an ebook, newsletter, video or podcast and educate your potential customer on. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. B2B Marketing.

Outside-the-Box B2B PR Strategies

Great B2B Marketing

Make it personal – There are two important ways to make your PR personal. The second part of being personal is to base your PR on a key executive who has special and acknowledged expertise in your chosen market. . Make it unique – Make sure your PR strategy is in complete alignment with your differentiation and unique selling proposition. Persist – Many companies practice just enough PR to say they have done it, but a paucity of PR will have little or no impact. Technorati Tags: B2B PR , Public Relations. B2B PR Market Awareness Public Relations

PR 42

70 Rising Social Media Stars

grow - Practical Marketing Solutions

Sometimes I weary of social media lists that are simply popularity contests or a cheap way to promote some start-up or PR agency. Who are the unknown stars who will be rocking the social media conferences two or three years from now? 70 rising social media stars. Check out his resources on podcasting. Check out his Content Warfare podcast. Go for it.

HR and social media: 7 Ways HR needs to act like marketing

grow - Practical Marketing Solutions

Increasingly, it’s social media platforms like Facebook and LinkedIn … perhaps review sites like Glassdoor. Probably marketing or PR? He is an acclaimed keynote speaker , college educator, and business consultant.   The Marketing Companion podcast  is among the top business podcasts in the world. By Mark Schaefer. Talent competition. User interface. Human.

The real problem with real time marketing

grow - Practical Marketing Solutions

This is an issue for rich discussion on the latest Marketing Companion podcast and, in fact, Tom Webster and I disagree on the promise and potential of this marketing trend. If you can’t access the podcast above, click on this link to listen to  Episode 54. Find the podcast on Stitcher. Important resources mentioned in this episode: PR News article on  real-time marketing.

Media 70

7 Ways a small business can use social media resources wisely

grow - Practical Marketing Solutions

The time and resources needed to be effective in social media is certainly a problem for companies big and small. think we can burst the bubble by now  — social media is NOT free. In addition to the obvious reason that social media has become a preferred method of communication (and complaining) for many demographic groups, traditional marketing channels are drying up.

Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

There was an intersting article in the Sloan Management Review recently about how active social media engagement might be more important than marketing (or maybe it IS marketing). The thing is, Brian and Rachel understand social media and content marketing – indeed, marketing generally as it pertains to 2015 – better than most high-priced marketing directors. Many (most?)

Podcasting As Content Marketing: An Interview With Podcast Pro.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Podcasting As Content Marketing: An Interview With Podcast Pro Steve Lubetkin June 30th, 2010 | By Deni Kasrel This post is brought to you by the Online Marketing Summitt.

What is Social Media Marketing?

Biznology

guess it all boils down into the catch-alls of Internet Marketing , Digital Marketing, and Digital PR. Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?),

How to Build the Ultimate Online Newsroom

Webbiquity

Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios,  a corporate fact sheet, a few case studies, and maybe an article reprint or two. They were expensive to print and ship and awkward to lug around—for both PR people who produced them and the journalists who ended up with them.

Five ways to calm down and not be overwhelmed by social media change

grow - Practical Marketing Solutions

It’s impossible for a person — or even a company — to keep up with the constantly shifting platforms that make up our social media world today. But you don’t have to be overwhelmed by social media change, espcially if you can get your head around some fundamental truths about how the web works. Let’s calm your social media nerves … 1. It is.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. 63% of millennials say they stay updated on brands through social networks; 51% say social opinions influence their purchase decisions; and 46% “count on social media” when buying online.  ( leaderswest Digital Marketing Journal ). Really.

Five Reasons to Begin Podcasting Today

Sazbean

It all started with Inside PR, a 15-minute discussion about PR, social media, and communications and how they intersect and on occasions diverge, hosted by Gini Dietrich, Martin Waxman, and Joseph Thornley. And now I have become an advocate of the podcast. As the producer of Inside PR, I have seen what a podcast can do to build your brand and relationships with your audience. Here are just a few reasons why I love podcasting, and why you should love it too. In walks the podcast. Extend your network by communicating with everyone.

PR 18

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? How does social media use differ in B2B vs. B2C companies? Forbes ). 8.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? Get a dog.

11 Easy Social Media Tips and Tricks

Biznology

Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. While not widely used, QR Codes can be utilized to make access to social media easier. Enjoy! Be Diverse.

This Week in Content Marketing: Social Media Platforms Take More Victims

Junta 42

Rants and raves include an argument against starting a podcast and five ways to scare your boss into embracing content marketing; then we wrap up with an example of the week from Google. Download this week’s PNR This Old Marketing podcast. If you enjoy our PNR podcasts, we would love if you would  rate it, or post a review, on iTunes. . This week’s show.

Podcast (Part 3): Using Blogs to Generate Leads

The Point

In part 3 of my podcast with Steve Farnsworth of Jolt Social Media, we discuss the role of blogs in the lead generation landscape, and the simple steps companies can take to convert their blogs from PR dumping grounds to a key part of their demand generation engine. Listen to the podcast now or download it to your favorite mobile device. You can access the podcast (including Part 1 and Part 2 if you missed them previously) here. blog marketing Blogs Demand Generation lead generation Social Media b2b demand generation B2B Marketing Steve Farnsworth

25 social media influencers Forbes ignored, and why

grow - Practical Marketing Solutions

Once a year, a fellow named Haydn Shaughnessy shows up on the social media scene and creates a list of the “ 50 Top Social Media Influencers ,” which is published via the online version of Forbes. So Mr. Shaughnessy’s list is not a measure of social media influence, it is a measure of Twitter influence. You want some social media thunder? Not so fast.

What to do if the president tweets you

grow - Practical Marketing Solutions

And even more important, how has he changed the dynamics of PR … any company or public figure could become a tweet target! It’s had some bad PR because it’s not meeting Wall Streets expectations for profitability and user growth, but that doesn’t mean it’s not an important and powerful network. By Mark W. Has Donald Trump changed Twitter? Yes and no.

How to Learn Social Media Marketing: 41 Resources for Beginners

Hubspot

Social media is one of those marketing channels that can be very powerful or very boring. Few do social media really well, and those who do see great things come from it. But for everyone who does social media well, there are hundreds of others seemingly spinning their social wheels with no results. Blogs on Social Media. ebooks on Social Media. Social Media

Earned Media: What It Is & Why You Want More of It

Act-On

You may have heard that marketing nirvana lies in finding the perfect balance of owned, earned and paid media. If you’re a little hazy on what earned media actually is, though – much less whether it’s right for you and your business – you’re not alone. But first let’s step back and take a look at … The three types of media. Paid media. Owned media. But how?

B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

B2B Lead Generation Blog

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Listen to podcast now (MP3 24 min 5.51 MB) FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

This Week in Content Marketing: The Third Era of the Internet Has Begun

Junta 42

We also ponder whether or not LEGO went off the rails with its “beauty tips for girls” section in the LEGO Club magazine, and explore PR’s role in content marketing. Next, we critique a set of predictions on the future of consumer behavior and advertising and finish up this week’s news with a look at revenue models for podcasts.  This week’s show.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. companies now use social media for marketing. Oh yeah.