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B2B Tech Buyers Like Social Media

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Social Media. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.          February 18, 2009 in Social Media | Permalink. . 

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Why NOT to Publish an Audio or Video Transcript

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This may be marketing heresy today, but I much prefer to read an online article or transcript than to watch a video or listen to a podcast. Contrast this with waiting for a media file to download, the player to open, then having to view or listen to all or most of the file before I can determine if it contains anything relevant.

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Do You Need a Specialty Copywriter?

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Writing and managing short-form social media content has become a specialty for some writers. Additionally, some writers may know how to work with producers on video and podcast scripts, while others may not have the visual and auditory thinking skills required by these projects. You have a mix of short-form and long-form projects.

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Do You Need a Specialty Copywriter?

WriteSpark

Writing and managing short-form social media content has become a specialty for some writers. Additionally, some writers may know how to work with producers on video and podcast scripts, while others may not have the visual and auditory thinking skills required by these projects. You have a mix of short-form and long-form projects.

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Buyers Increase Use of New Info Sources

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Social media. And because buyers look increasingly to the web and social media information, it means placing less emphasis on the document form and more focus on producing content in a variety of media that can be adapted and used in many outlets. Technology B2B websites.

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