The Forward Observer

OCTOBER 27, 2023

Drawing on his extensive experience working with churches, corporations, and nonprofits, as well as his recent work with Social Media Examiner , Phil Mershon shares an inspirational model that reveals how to minimize five common negative forces and uniquely craft meaningful moments for each audience served.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

The Forward Observer

OCTOBER 13, 2023

It covers time-proven strategies to create video, audio, social media, and longer-form content that audiences will actually want to consume and how to do so in a genuinely inclusive way. Douglas Burdett, host of The Marketing Book Podcast. Just click here to provide your postal address (I’ll send it anywhere in the world)!

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. It’s no wonder that 51% of listeners pay more attention to the format’s ads than any other media.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Marketing Insider Group

MAY 27, 2023

Marketing podcasts (and coffee) are hot! A few years ago, I was interviewed by Marketing Over Coffee podcast host John J. The podcast covers a wide range of topics, from AI and the Writer’s Strike to the future of event planning, and the Martech landscape. This marketing podcast is hosted by John J.

Lead Ranking 190

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 190

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? They’re all available on the most popular podcast apps and probably the lesser-known ones as well. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing?

Marketing AI 104

Marketing AI Ethics Planning Paid Search Agency 104

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? And podcasts offer an exciting opportunity to do just that. Take NerdWallet , for example.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Lake One

OCTOBER 17, 2023

Podcasting in B2B marketing has exploded in recent years, prompted by runaway hits, breakout stars, and ambitious premises. Around 44% of C-suite executives listen to podcasts, and those that are branded received nearly 90% higher awareness and 14% higher purchase intent. What Do I Stand to Earn from a B2B Podcast?

B2B Marketing 83

B2B Marketing Planning B2B Advertising Agencies 83

Oktopost

MARCH 19, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary In this episode of Behind the Post, host Alina welcomes Etien Yanev , the Senior Social Media Manager at Payhawk and author of the book “Digital Marketing Compass” (currently only available in Bulgarian).

Social Media 136

Social Media Media Startups Youtube 136

Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. Podcast popularity among B2B execs mirrors that of the U.S.

Advertising Channels 129

Advertising Channels B2B Marketing Planning B2B 129

ClearVoice

NOVEMBER 7, 2022

If you’re an enterprise marketing professional, listening to marketing podcasts with new, out-of-the-box marketing strategies can take your business to the next level. Other podcasts are designed for struggling mid-market enterprises—walking listeners through every challenge and growth pain. Google Podcasts. Soundcloud.

Enterprise Management 105

Enterprise Management Planning RSS Work Management 105

Confessions of a B2B Marketer

FEBRUARY 16, 2023

Follow Chloe on LinkedIn Listen to The Giraffe Social Media Podcast Check out our awesome sponsor HockeyStack Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so I conclude with recommendations for making podcasting as smooth as possible.

Social Media 52

Social Media Media B2B Outreach 52

Martech

MAY 31, 2023

Here are some marketing technology professional development books and podcasts that I find useful. The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World’ by Max Fisher I reviewed this book more deeply in my recent column about martech ethical concerns. Making Sense of Martech” with Juan Mendoza.

Work Management 103

Work Management Viral Marketing Marketing Management Cold Calling 103

Zoominfo

NOVEMBER 12, 2018

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. As with any popular new medium, businesses are jumping on the podcast bandwagon.

Business 223

Business Zoominfo Advertising Mediums Broadcasting 223

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Recently, we published The Ultimate List of Marketing Podcasts.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

ViewPoint

SEPTEMBER 28, 2018

You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Plus, podcasts create a personal brand for the host. Podcasts Reach Weekend Listeners with Work-Related Content. How to Measure Podcast Contributions to Revenue.

Multi-Channel 159

Multi-Channel B2B Thought Leadership Top of Funnel Thought Leadership 159

Martech

JANUARY 28, 2022

According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. It is estimated that more than a third of Americans now listen to podcasts regularly. Technology brands became the biggest spenders, pushing media into second place. Meet us where we are.

Spending 125

Spending Advertisements Advertising Amazon 125

Porch Group Media

NOVEMBER 15, 2022

The Growth of Retail Media Networks & CTV. In this podcast, hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS , we hear from Michelle Taves, CEO of V12, a Porch Company and GM of Porch Marketing Group , and Charlie Thomas, Business Development Director at Strategus.

First-Mover Advantage 52

First-Mover Advantage Media Acquisitions Network Marketing 52

Content Marketing Institute

NOVEMBER 26, 2020

On this day devoted to gratitude in the United States, the CMI team shows their appreciation for some of the blog and social media posts, audio, and video that inspired us in this challenging year.

Social Media 139

Social Media Media Video Marketing Social Marketing 139

Martech

NOVEMBER 1, 2022

Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. Audio is a red hot channel for marketers thanks to pandemic-driven changes in media consumption habits and digital marketing tech. Why we care. Non-profit and mission-driven.

Advertising Agencies 118

Advertising Agencies Advertisements Advertising Paid Search Agency 118

Martech

FEBRUARY 25, 2022

LinkedIn is piloting its own podcast offering, known as the LinkedIn Podcast Network. A few podcasts from the LinkedIn Podcast Network. Podcasts aren’t just for true crime, politics and comedy any more. Podcasts aren’t just for true crime, politics and comedy any more. Image: LinkedIn.

Linkedin 113

Linkedin Network Marketing Newsletter Hubspot 113

Convince & Convert

AUGUST 4, 2015

But it’s not just me saying it, as I am thrilled to announce right here at Convince & Convert that our Social Pros Podcast won the 2015 Content Marketing Award for best podcast! Each week on the Social Pros podcast my co-host and I interview a leading figure in the world of social media. A Humble Start.

Social Media 167

Social Media Social Marketing Paid Search Agency Media 167

Webbiquity

NOVEMBER 2, 2021

Now that social media has become such a key part of our lives, social media platforms (as well as purpose-built professional networking platforms like Kinetic ) may be the best places for networking. Much of the social media advice online is about how to use specific apps to achieve your marketing goals on those particular platforms.

Social Media 325

Social Media Tips Media Network Marketing 325

Porch Group Media

NOVEMBER 15, 2022

The Growth of Retail Media Networks & CTV. In this video podcast, hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS , we hear from Michelle Taves, CEO of V12, a Porch Company and GM of Porch Marketing Group , and Charlie Thomas, Business Development Director at Strategus.

First-Mover Advantage 52

First-Mover Advantage Video Marketing Media Acquisitions 52

Engagio

JANUARY 20, 2024

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

33Across

FEBRUARY 22, 2024

In part two of the MarTech podcast, 33Across CEO Eric Wheeler outlines strategies to drive. The post How Marketers Should Approach Programmatic Advertising | Podcast (Part 2) appeared first on 33Across.

Advertisements 62

Advertisements Advertising Marketing & Strategy Marketing 62

33Across

FEBRUARY 21, 2024

33Across CEO Eric Wheeler joins MarTech podcast to discuss this fundamental shift for marketers and how. The post Preparing For A Cookie-Less World (Part 1) | Podcast appeared first on 33Across. Third-party cookies are going away, presenting challenges for programmatic advertising.

Advertisements 62

Advertisements Advertising Marketing Media 62

Zoominfo

OCTOBER 5, 2021

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. But simply having a podcast offers little benefit to your business.

Business 100

Business Advertising Mediums Broadcasting Planning 100

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. The Biggest Challenge in B2B Social Media Marketing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Navigate the Channel

MAY 22, 2023

Multiple types of content demand your attention, including blog posts, webinars, e-books, videos and podcasts. If you’re a certain age, you probably remember the early, heady days near and around 2005 when the mash-up of iPod and broadcast created podcast as a term and Steve Jobs showed how to create one using Apple’s GarageBand software.

Marketing Mix 65

Marketing Mix Peer-to-peer Advertising Agencies Paid Search Agency 65

Content Standard

MARCH 12, 2024

We’re living through the decline of mainstream media, and as marketers, we have a role to play in filling the void. No major media conglomerate has been spared. For years, Pew Research has reported a continual decline in the share of audiences following traditional media. Why does this matter?

Media 98

Media Brand Identity Branding Storytelling 98

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 93

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 93

Oktopost

DECEMBER 1, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Corporate trolling in social media is on the rise. While all marketers strive to do social media differently, is this really the direction brands should be heading? Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Social Media 114

Social Media Media Transparency Viral Marketing 114

Oktopost

JANUARY 10, 2022

Jennifer Gutman, Director of Social Strategy goes Behind the Post to break down common social media misconceptions . Listen to the Podcast: Or subscribe on Spotify or Youtube. Can you actually measure the ROI of social media? Behind the Post is a podcast by Social Media Managers, for Social Media Managers.

Social Media 158

Social Media Media Transparency Webinar Metrics 158

Oktopost

MARCH 8, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Episode Summary The amount of time and energy it takes to get your brand featured in a top-tier media outlet is not for the faint of heart. She calls out how media professionals are busy people and why it’s up to marketers to make their job easier.

PR 117

PR Media Transparency Startups 117

Biznology

APRIL 25, 2017

I was recently invited to be a second-time guest on the Through the Noise podcast. Topics include my favorite marketing strategy, earned media micro-influencer marketing , something my team and I have been doing since late 2006. Here’s a free earned media micro-influencer marketing master class for you! Like this post?

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Oktopost

FEBRUARY 7, 2022

Milena Farber, Social Media Marketing Manager goes Behind the Post to talk about the challenges social media managers face when transitioning into a new role. Listen to the Podcast: Or subscribe on Spotify or YouTube. Taking over a company’s social accounts can be intimidating for new and even experienced social media managers.

Social Media 170

Social Media Work Management Media Digital Marketing Funnels 170

Oktopost

NOVEMBER 9, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Social selling is not social media marketing. So what exactly sets social selling apart from social media marketing? Hot Topics of this Episode Include: The key differences between social selling and social media marketing.

Social Media 125

Social Media Social Marketing Media Transparency 125