B2B Marketing Traction

MAY 25, 2012

Implementing a social media marketing program can feel like Alice in Wonderland going down the rabbit hole. How can you be productive as you start your social media marketing program? Before you start, invest in research and analysis, a written strategic social media plan, and creation of a systematic approach.

Social Media 100

Social Media Media Planning Media Plans 100

B2B Marketing Traction

OCTOBER 16, 2015

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. We decided to begin by optimizing their website and implementing a blog and social media marketing. Some people had written blog posts and were familiar with social media.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

AUGUST 19, 2011

As a B2B Marketing Consultant, I am often asked how many messages a business should post on their social media accounts. It got me thinking about the importance of strategic planning and tactical goal setting in marketing – even for what seem to be the easiest tactics. If you fail to plan, you plan to fail.

Social Media 100

Social Media Media Gartner Planning 100

B2B Marketing Traction

MAY 3, 2011

Today it’s important to leverage social media by connecting and engaging with the right people far in advance of your product launch. It takes time to establish a following, a rapport with your connections, and credibility on social media sites like Twitter, Facebook and even LinkedIn.

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

JUNE 14, 2013

As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. A lot of people think of social media as kids stuff – easy – anyone can do it. The reason why this is important is the same for all marketing, not just social media marketing.

Social Media 100

Social Media Analytics Media Marketing & Strategy 100

B2B Marketing Traction

SEPTEMBER 18, 2015

If you’re in a market that is growing, even starting to consolidate into a mature market, what is the one key factor that will make you successful in social media? This week I was working on a competitive analysis for a client that needs to increase their online presence, particularly in the area of social media.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

DECEMBER 28, 2009

If you haven’t yet done your marketing plan for 2010, don’t panic. If you have already done your plan, check it against some of our marketing planning success tips below. Marketing Plan Success Tips. Marketing plans don’t need to be elaborate. When do you plan for a new year? Track results.

Planning 100

Planning Marketing Plans Tactics Marketing Prospects 100

B2B Marketing Traction

MARCH 18, 2013

Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. A lot of business owners view social media as that thing that kids do, or they dismiss it as an easy task. Are your customers, clients, referral sources on social media? Survey your stakeholders. Track results.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

DECEMBER 1, 2011

When will you see results from social media and SEO? Up to three months for social media messaging traction. So plan to: Blog frequently. Post and comment on social media platforms. Post and comment on social media platforms. How long did it take you to get SEO and social media results? It takes time.

Social Media 100

Social Media SEO Media Marketing Analytics Tools 100

B2B Marketing Traction

MAY 23, 2013

” It’s a crying shame, because today it’s easier to build a following of qualified prospects and referral sources through social media. Social media can help tech companies cross that chasm. Social media isn’t the only way, it’s just a newer, cost-effective way. Need help crossing the chasm?

Social Media 100

Social Media Cross-Selling Media Gartner 100

B2B Marketing Traction

APRIL 19, 2012

Social media is not a silver bullet, the be-all and end-all, a panacea. Wanting social media to be that silver bullet, too many businesses have jumped on board, only to fail. Then, plan your marketing strategically on top of that foundation. Social media works, but only if you do it right.

Social Media 100

Social Media Media Planning Profiling 100

B2B Marketing Traction

SEPTEMBER 15, 2010

The reason to engage in social media sites online such as Twitter, LinkedIn and Facebook is to have authentic, engaging, transparent conversations with people with whom you want to connect. With authentic, transparent engagement in mind, is it OK to outsource your social media to a third party social media company or consultant?

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

SEPTEMBER 30, 2010

Organizations large and small are finding that employees, divisions and other factions have jumped into social media without guidelines or social media strategy from the central organization. Without a strategic social media plan or guidelines, the social media horse has already left the barn. Saying, “Stop!”

Social Media 100

Social Media Guidelines Media Social Networks 100

B2B Marketing Traction

NOVEMBER 18, 2011

(Read my previous bog, Why Product Launch Plans Need to Include Social Media.) And they can do it through very cost-effective social media, but only if you are connected to and engaged with them. On social media platforms or other? See my previous post, New Buying Paradigm Not So New for High Tech Marketing.).

Social Media 100

Social Media Peer-to-peer Media Cross-Selling 100

B2B Marketing Traction

SEPTEMBER 29, 2011

There are three critical success factors business owners should think about when considering investing in social media marketing. I presented these at the Los Angeles Vistage All City Conference this week, in two panel sessions called Social Media – What Business Owners Need to Know. Be Strategic. Before you start Tweeting (!)

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

FEBRUARY 19, 2015

As with all marketing, before jumping in to create a new Twitter chat, it’s important to strategize and plan it first! Here are things to consider when planning your Twitter chat. Plan Ahead for Consistency. I hope this helps you create a strategic plan for your Twitter chat. Social Media/Web 2.0

Twitter 100

Twitter Web 2.0 Planning Social Media 100

B2B Marketing Traction

JULY 1, 2015

If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Don’t give up if you haven’t executed your marketing plan. Do a quick review of what you planned before. If you don’t have a plan, ask yourself these questions. Marketing can be challenging.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

OCTOBER 28, 2014

Are your competitors on social media and you’re not? Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? Contact New Incite today to start your competitive analysis and marketing plan. Detail what marketing your competition is doing.

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

NOVEMBER 19, 2014

I gather this information from the websites, their social media platforms, from interviews and customer surveys. You can always learn something by looking at the top online performing competitors’ websites, social media profiles and other information. Marketing Planning b2b digital marketing plan research results'

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

APRIL 17, 2013

Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. And, there are those of us who know that social media works, but the fact is few B2B marketers have succeeded in implementing social media successfully. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

MARCH 13, 2015

And most recently, I’ve been hearing about marketing providers who are just proposing the latest new tactic – social media – witho ut taking time to fully analyze and understand the client and their industry. Marketing Soapbox consultant marketing plans results strategy' Understanding of technology.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

DECEMBER 30, 2013

This month Beyoncé bypassed usual methods for releasing a new album and instead used social media to surprise her fans. It’s a great example of creative marketing, leveraging a fan base and followers on social media as well as using the element of surprise that resulting in record-breaking sales on iTunes. Social Media/Web 2.0

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

DECEMBER 10, 2014

This is why social media is so essential. Your customers testimonials and recommendations (likes and shares on social media) are some of the most effective forms of marketing today. Marketing Planning analysis b2b customer marketing plans results' Buyers today are wary of marketers. Photo on Flickr by Ryan Weisgerber.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

DECEMBER 16, 2014

You have a business that sells to other businesses, so you plan to keep your marketing business-like. You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more. They want stories.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

JANUARY 4, 2013

Now that social media is used by more businesses, it’s become clear that there is a right (and wrong) way to use it. Social media is supposed to be an authentic and transparent online conversation with your peers – not a marketing ploy or a way to pull one over on your prospects. Do be organic. Be strategic yet human.

Social Networks 100

Social Networks Organization Peer-to-peer Curation 100

B2B Marketing Traction

DECEMBER 15, 2011

According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). This give you clues as to what media visitors to your site prefer and what topics are most popular. What media do they like the most?

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

OCTOBER 18, 2012

67% of the companies surveyed use temps and contractors, 71% use a mix of outsource and full-time staff, and 21% plan to increase outsourcing. A plan is more important than ever. If you are going to outsource marketing staff, you need a plan or roadmap, to keep everyone on the same page. Please comment below.

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

B2B Marketing Traction

JULY 9, 2014

Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies. At the time, there were some examples of B2B digital (social media, website, content) marketing, but I had to dig for them. I used Timken Steel as an example at the time of good, integrated social media.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

DECEMBER 4, 2013

If you do not have a strong presence online, begin by updating your website, add a blog, and focus on a couple of key social media platforms that have the most traction, like LinkedIn and Facebook or Twitter. No matter what you do, you must be strategic and have a plan to build and maintain a strong brand online.

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

DECEMBER 9, 2014

I’ve written about this topic before when I described how I got results for a startup that contacted me three weeks before launch (read my previous post, Why Product Launch Plans Need to Include Social Networking ). Connect with industry thought leaders, editors at publications, potential partners on appropriate social media.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

APRIL 9, 2012

This blog has three themes: Monday Maine Maven features a PR or marketing maven from the state of Maine; Wednesday Witty Wisdom is informational, often including a marketing or social media tip or opinion post; and the blog’s Friday Fab Foto is a photo of a client, an employee or an event with a short description.

PR 100

PR Opinions Planning Blogger 100

B2B Marketing Traction

SEPTEMBER 21, 2012

Create a strategic plan for marketing your product or service. Create a tactical marketing plan to create awareness and generate leads. Your Outsource CMO can identify the right tactics that fit your budget, your market and your industry and write a plan that makes it easy for you, your staff, and your marketing vendors to execute.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

OCTOBER 12, 2011

This means that you need to be strategic when you plan your content. Once you post your content online, tell your followers on social media about it (see my previous post about this, How Social Media Feeds Your Online Marketing Machine ). Have a plan and follow it with discipline. How do you produce all this content?

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

MARCH 20, 2015

Just because you hear that the latest social media platform or mechanism is “hot” doesn’t mean you should begin using. Create a written marketing plan before you start. With a written marketing plan you can make sure that everyone in your company is on the same page. Find out where your people are and go there.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

APRIL 16, 2012

Social media. You will want to use your logo on your social media profiles to ensure your brand is consistent. A lot of social media sites require thumbnail or square graphics. Do you plan to have your logo on a building sign? Maybe you’re not ready for that on day one, but why not plan for it? Same as fax.

Trade Show 100

Trade Show Social Media Ideal Customer Profiles Planning 100

B2B Marketing Traction

APRIL 26, 2012

Engage with other bloggers by commenting on their blogs and other social media. New Incite offers blogging services including blog plans, set-up, training, and blog ghost-writing! How can you promote your blog? Here are eight ideas: 1. Increase the frequency of your blog post writing. Send a press release out about your blog.

Promotion 100

Promotion Blogger Curation Newsletter 100

B2B Marketing Traction

MAY 2, 2014

The reason is the need for CMOs to adopt technology and embrace and implement digital marketing, including social media, analytics of social media tools and data, and social response mechanisms throughout the entire supply chain. Social media requires both a use of technology and great marketing messaging.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100