Bionic

MAY 23, 2023

The main job of media planning is creating a media plan. Sadly, most media planning tools don’t make it easy. AI-Powered Media Recommender In June 2019, we introduced an AI-powered media recommender. In this release, we integrated the AI recommender into the media plan builder user experience.

Media Plans 64

Media Plans Tools Media Advertising Agencies 64

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Bionic

JULY 1, 2023

Bionic just added a couple new shortcuts to help you move around your media plan faster, without using your mouse. Mousing Around Slows You Down When media planning , switching between your mouse and keyboard slows you down. Move Faster with Keyboard Shortcuts Here at Bionic, we’re focused on faster media planning.

Media Plans 74

Media Plans Media Advertising Agencies Paid Search Agency 74

Bionic

MAY 2, 2022

Your media planning experience just got a lot faster. Bionic Media Planning Tool. The Bionic media planning interface is our crown jewel. The first version of Bionic introduced the media planning interface almost 10 years ago. 16 API Calls to Render a Media Plan. This is too slow.

Media Plans 83

Media Plans Media Bundling API 83

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing?

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Bionic

JUNE 10, 2022

Bionic just upgraded its software to speed your media planning workflow with faster media placements, faster media plan downloads, and faster GCM exports. Faster Media Planning. Last month, we gave you Faster Media Planning with Intelligent Caching. Solution: Pre-cook Media Placements.

Media Plans 52

Media Plans Media Doubleclick Work Management 52

Bionic

NOVEMBER 15, 2023

Media planning is never easy. Lots of Dates in Media Plans Every line item in your media plan has a start date and end date. If you have 100 lines in your media plan, you’ll have at least 200 dates. Media Plan Date Autocomplete Tool Entering dates one at a time can be a drag.

Media Plans 52

Media Plans Automation Tools Media 52

Webbiquity

JULY 30, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan.

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Planning Event Marketing Marketing Plans Blast Campaigns 332

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. Guest post by Nina Petrov.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Bionic

DECEMBER 13, 2023

This is a recording of a live demo of Bionic’s new clone tool for building media plans. To learn more about it, see New Clone Tool for Building Media Plans. The post New Clone Tool for Building Media Plans – Webinar Recording first appeared on Bionic Advertising Systems.

Media Plans 52

Media Plans Webinar Metrics Tools Ad Building 52

Bionic

FEBRUARY 23, 2023

With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. In this article, you’ll learn how to source good data to train your media planning AI models. What is Media Planning AI?

Marketing AI 84

Marketing AI Media Plans Training Planning 84

DivvyHQ

JUNE 21, 2023

Do you need to revisit your social media marketing plan in 2023? Get a refresher with our latest article that delves into aligning your goals, auditing your current social accounts, taking a fresh look at where your audience hangs out, learning what content they like, and more.

Planning 77

Planning Social Media Marketing Plans Social Marketing 77

Search Engine Journal

DECEMBER 6, 2022

Planning will help you develop more effective topics and engaging content vs. creating posts spontaneously. Here's how to create a social media calendar. The post How To Create A Social Media Content Plan appeared first on Search Engine Journal.

Social Media 115

Social Media Media Content Effectiveness 115

NuSpark Consulting

SEPTEMBER 24, 2023

Lead Generation for B2B: Let’s Feed Your Sales Teams with Quality Leads Close to Buying Revenue Growth Starts with a Robust Lead Gen Plan I am Paul Mosenson. Let’s plan a discovery call. Here’s an overview of how I build the foundations to generating quality leads, with clues, with lead magnets. Sales wins. Learn more.

Lead Gen 130

Lead Gen Planning Sales Qualified Leads Campaigns 130

Sprout Social

JUNE 16, 2022

And yet in all of that planning, many companies completely overlook social media as part of their M&A process. M&A can be complicated, but having a structure and plan in place ensures you set your company and your social media team up for success. Let’s post on social media about it.”

Social Media 105

Social Media Acquisitions Planning Media 105

Webbiquity

OCTOBER 12, 2021

A sales plan is a document that helps you better organize your sales process and reach specific goals step by step. Sales plans vary in form depending on the number of sales objections, budget, deadlines, and the number of resources needed. Contents: Why should I use a sales plan? Sales Plan Structure.

Sales Management 259

Sales Management Planning SWOT Top of Funnel 259

Martech

AUGUST 2, 2021

This week’s Marketoon asks: how data-driven is your media spend? Fishburne’s take: Media spend is rebounding in 2021 with a continued spending shift from traditional to digital channels. Too often, marketers put the media cart before the strategy horse. Read more about OOH’s digital transformation here.

Media Plans 115

Media Plans Planning Media Digital Transformation 115

Bionic

FEBRUARY 7, 2023

As a media professional, you’ve probably heard the buzz about how AI is the future of media planning. Artificial Intelligence is Biased AI algorithms can automate certain aspects of media planning, but they also come with limitations. Can AI Really Replace the Human Touch in Media Planning?

Media Plans 91

Media Plans Media Advertising Agencies RFP 91

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

Social Media 135

Social Media ROI Media Cross-Selling 135

Biznology

JULY 21, 2021

And almost all of them neglect to include social media either entirely or until way too late in the process. Ask your social team to review the other company’s social media accounts and the chatter online about that company. That means the time to loop in the social media team is NOT on the day before day one.

Social Media 151

Social Media Advertising Agencies Media Paid Search Agency 151

Navigate the Channel

MAY 22, 2023

Nearly 20 years after Mark Zuckerberg brought the world Facebook, most businesses and companies recognize the value of a consistent presence on social media. Even if you understand some of social media’s value to your business, if you plan and create your own social media content, you may struggle with consistency.

Social Media 65

Social Media Planning Tips Media 65

The Forward Observer

MARCH 8, 2024

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.

Social Media 161

Social Media Resource Management Organization Social Marketing 161

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Social media managers must also juggle multiple responsibilities.

Social Media 308

Social Media Work Management Marketing Management Media 308

Bionic

MAY 5, 2023

Omnichannel marketing requires omnichannel media planning. Here’s how to create an omnichannel media plan using the Bionic for Agencies media planning tool. Omnichannel media planning is a new form of media planning that integrates all placements across all media channels into a single, cohesive media plan.

Media Plans 52

Media Plans Planning Paid Search Agency Cost Per Thousand 52

The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Content Marketing Institute

FEBRUARY 1, 2021

Social media can be a tough nut to crack. To conquer it, you need a social media channel plan. Continue reading → The post Take Control of Your Social Media Success With This Plan appeared first on Content Marketing Institute. Here’s how to do it.

Social Media 144

Social Media Planning Media Advertising Channels 144

DivvyHQ

JANUARY 6, 2022

There’s a misconception that media planning isn’t in the content marketing wheelhouse. Here's a quick breakdown of the fundamentals of media planning and why content marketers should be involved. Enterprises often leave this to agencies or have dedicated in-house staff.

Media Plans 92

Media Plans Planning Content Marketing Paid Search Agency 92

Porch Group Media

NOVEMBER 29, 2022

And that’s whether you’re marketing directly to your own customers or you built a prospect database or you’re leveraging that first-party data through different media networks. The post The Shift from Media Planning to Audience Planning first appeared on V12.

Media Plans 52

Media Plans Planning First-Mover Advantage Privacy Protection 52

Liveintent

MAY 24, 2021

. …But also consider layering your media plan. Why Facebook shouldn’t be the only channel on your media plan. On average, people spend 144 minutes on social media sites every day. The post Keep Facebook on your media plan. Here’s why. That’s it — one.

Media Plans 127

Media Plans Cost per Acquisition Planning Facebook 127

Webbiquity

APRIL 4, 2023

The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. The post Three Reasons We Can’t Disconnect from Social Media appeared first on B2B Marketing Blog | Webbiquity.

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Social Media Media Youtube Advertising Mediums 260

Search Engine Journal

MARCH 1, 2023

Stay ahead of the competition and maintain a strong presence on social media with a social media planner. The post Social Media Planner: How To Plan Your Quarter (With Template) appeared first on Search Engine Journal.

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Social Media Template Media 95

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently.

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

ClickZ

DECEMBER 15, 2020

30-second summary: The explosion of media options open to consumers today is making it increasingly difficult for advertisers to reach mass audiences. Brand communications must be tailored to multiple, fragmented audiences while media investments must be optimized and campaigns released to market quickly.

Media Plans 95

Media Plans Planning Media Ad Frequency 95

Content Marketing Institute

FEBRUARY 3, 2020

Here's how to build a social media marketing plan to put all the essential decision-making info right at your fingertips. Continue reading → The post How to Create a Strategic Social Media Plan [Template] appeared first on Content Marketing Institute.

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Media Plans Social Media Template Planning 139