B2B Memes

SEPTEMBER 26, 2012

If you say instead that they help websites and advertisers deliver personalized information that you want, it’s more acceptable. It isn’t, particularly as used in a mass-media context. Six New-Media Principles: Introduction. My point isn’t to say that tracking is always a good thing. Photo by Chris Wheal.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

DECEMBER 10, 2010

In an article published earlier this week on the Knight Digital Media Center, Amy Gahran looks at how the writers and editors for Dow Jones’s All Things Digital Web site answered this question. As she reports, each of them has included a personal ethics statement on an “about me” page. For them, as they write, there is “ little.

Ethics 100

Ethics Personalization Transparency Blogger 100

B2B Memes

MAY 15, 2012

As regular readers of this blog will know, one of my frequent topics here is surviving the new-media revolution. I’ll be talking about how the transformation from industrial media to social media is is changing career paths for editor, reporters, and other content creators, and outlining nine keys to a successful new-media career.

Media 100

Media Social Media Personalization Content 100

B2B Memes

JULY 22, 2011

This seems to be true of many journalists who resist the benefits of new media solely because of the language used to describe them. If the language of new media is so prone to misinterpretation, is it not also dangerously vulnerable to manipulation? No writer can become good at the craft without being sensitive to language.

Social Media 100

Social Media Media Opt-out Opt-in 100

B2B Memes

NOVEMBER 2, 2011

What’s curious to me about NaNoWriMo is how it has leveraged the framework of social media in the service of what is an essentially solitary and personal undertaking. I tend to think of social media as being essentially collaborative in nature and as producing a collective benefit.

Social Media 100

Social Media Media Rules Tools 100

B2B Memes

AUGUST 31, 2010

It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. But for lots of B2B bloggers, the logical connection is less important than the personal one. The goal, rather, should be to share a personal passion that genuinely informs your understanding of B2B.

Blogger 100

Blogger Personalization B2B Comparison 100

B2B Memes

SEPTEMBER 22, 2010

As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The Future of news: Insider Dave Morgan touts new media. No longer is the media world one of a publishers-top editor-section editor-subeditor-journalist hierarchy.

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

JUNE 30, 2011

If you need any confirmation that legacy publishers just don’t get social media, give the new social media policy from E.W. Now go out there and kick some social media ass.”. They want their employees to be personal and authentic on Twitter—just not too personal or authentic. Scripps a glance. Be very, very afraid.

Social Media 100

Social Media Media Barriers Twitter 100

B2B Memes

NOVEMBER 26, 2011

This distinction between open and closed is useful to understanding and participating in new media. In general, old media prefers closed systems, allowing entry to some but excluding others, whether through paid or controlled subscriptions, copyright, or professional restrictions on content creation. Openness is their future.

Media 100

Media Copyright Custom Publishing Software 100

B2B Memes

NOVEMBER 24, 2011

In yesterday’s post , I described new media’s foundation in conversation, the preference for dialogue over monologue. But in the social media era, roles and responsibilities are not so clear-cut. Tomorrow: The personal vs. the corporate. Tomorrow: The personal vs. the corporate. Want to Twitter Better?

Media 100

Media User-Generated Content Social Media Training 100

B2B Memes

OCTOBER 8, 2010

For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. Be media neutral. Be a brand.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

NOVEMBER 27, 2011

Because one of its foundational ideas is openness, as I described in yesterday’s post , new media encourages and rewards transparency. Traditional media organizations have tended to be opaque, aiming not to reveal much about the people and processes behind their product. New Ethics for New Media? The FTC and Press Junkets.

Transparency 100

Transparency Ethics Media Press 100

B2B Memes

NOVEMBER 23, 2011

As I wrote in yesterday’s post , over the next six days I will be discussing six new-media principles, adapted from my forthcoming e-book, the New-Media Survival Guide. Today’s principle is based on the importance and power of conversation, reflecting new media’s emphasis on dialogue rather than monologue.

Peer-to-peer 100

Peer-to-peer Media Public Relations Social Media 100

B2B Memes

MARCH 11, 2011

Maureen Alley: Never tweet what you wouldn't say in person. In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Absolutely. It’s very fluid.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

OCTOBER 21, 2011

In his article he reflects on the departures of Richard Beckman and Michael Wolff from trade publisher Prometheus Global Media. Are the differences between B2B and consumer media even relevant any longer? Related posts: How to Save Your Business by Wasting Time: Social Media and B2B. B2B Blog Posts of the Week.

B to B 100

B to B Media B2B Ethics 100

B2B Memes

SEPTEMBER 9, 2010

It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game. Logically, then, the most exciting and successful advances in B2B media should come from those with an understanding of B2B markets but without the old-media burdens.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

APRIL 12, 2012

In what may be a record for journalists getting fired for their social media activities, Khristopher Brooks was sacked yesterday before he even started his job with the Wilmington (Del.) We won’t know for a while, but it seems social media has done his career more good than harm. Does Danger Lurk in the Language of Social Media?

Social Media 100

Social Media Media Positioning Activities 100

B2B Memes

MAY 9, 2012

Embracing the subjective, personality-driven approach of social media? Those are some of the questions being raised recently by a number of new-media observers, most notably GigaOm’s Mathew Ingram , who’s lately been rolling out one must-read blog post after another. But I suspect her reactions were not truly personal.

Twitter 100

Twitter Social Media Advertising Mediums Marketing Report 100

B2B Memes

APRIL 26, 2012

What are the new-media lessons, if any, to be drawn from the resignation earlier this month of Washington Post blogger Elizabeth Flock? I’m old-fashioned, and I think the telephone is still the first tool of the trade if you can’t do a personal interview. E-mail is too easily ignored; a person on the phone is harder to put off.”.

Tools 100

Tools Ethics Aggregators Blogger 100

B2B Memes

MAY 4, 2012

Even if he or she knows that it stands for digital rights management , the average, intelligent, but non- digerati person on the street has no clue what it means. There are plenty of signs that book publishers are losing their taste for putting locks on the media you buy, just as music publishers have mostly done.

Lock-In 100

Lock-In Practices Media Buy 100

B2B Memes

DECEMBER 1, 2011

It’s troublesome enough that media should be so concerned with how to make people pay. The longer traditional media thinks in terms of how they can make their customers do things, the closer they are to extinction. Making Paying for Content More Personal. The last in her list was “how to make people actually pay for content.”

Ad Exchange 100

Ad Exchange Custom Publishing Distribution Media 100

B2B Memes

SEPTEMBER 15, 2011

And even if it doesn’t make a Facebook aficionado out of me, it could make the network much more useful professionally to many other journalists who already use it for personal reasons. One of the problems with Lavrusik’s pitch is that it aimed at mass-media journalists with large numbers of fans. Related posts: Be Yourself.

Facebook 100

Facebook Work Management Marketing Management Differentiation 100

B2B Memes

JULY 5, 2012

Understanding the proper relationship between professional and personal use of social media. Social Media and Ethics: An Interview with B2B Editor Maureen Alley. Managing freelancers, particularly with respect to expectations regarding plagiarism and attribution. These concerns are not unique to B2B journalists, of course.

Ethics 100

Ethics B2B Press Twitter 100

B2B Memes

OCTOBER 19, 2012

Its content is atomized, aggregated, and personalized. Though Lacy thinks Circa ’s founders have overstated their case for these innovations, she says they have identified issues critical to the future of news media. In other words, content must be personalized. And content must also be sensitive to each form of media.

Aggregators 100

Aggregators B2B Content Analysis 100

B2B Memes

NOVEMBER 29, 2011

As I familiarized myself with B2B marketing blogs, though, I realized that while these goals may never fully align, in the social-media era they are coming closer together. For that reason, I’m including a profile of him my forthcoming ebook, the New-Media Survival Guide: For Journalists and Other Print-Era Refugees.

Content 100

Content PR Social Media Ethics 100

B2B Memes

JANUARY 29, 2011

Are content farms just convenient whipping boys for bloggers and mainstream media alike? When the likes of Demand Media and Associated Content aren’t being flayed for underpaying writers, they are criticized for producing lousy content. So maybe it’s true, as I said yesterday , that Demand Media needs to fix its quality problem.

Content 100

Content Press Opt-out Blogger 100

B2B Memes

DECEMBER 16, 2010

But if that’s the case, they aren’t ready for marketing in the social media world either. Rather, I mean any relevant question that might make someone uncomfortable, whether the person posing the question, the person answering it, or both. In the old days of mass media and mass marketing, tough questions could be avoided.

Content Marketing 100

Content Marketing Content Paid Search Agency Education 100

B2B Memes

AUGUST 12, 2011

The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. I needed to tweet, retweet and reply with determination and personality.”. They will tend to be more personal in nature than links and thus more conversational. Conversational.

Twitter 100

Twitter B2B Curation Ethics 100

B2B Memes

OCTOBER 19, 2010

Does being involved in the business side of a media enterprise mean being involved in sales? Realistically, the average editor is probably the last person you would want to sell advertising. In a traditional media business, that was a problem. Note: By the term editor I mean any journalist, whether writer, reporter, or editor.)

Ethics 100

Ethics Transparency Blogger Advertisements 100

B2B Memes

NOVEMBER 15, 2011

Now a Pew Research Center study of 13 mainstream media outlets finds an even more dramatic excess of promotion. The Perils of Corporate-Personal Twitter Names. The organizations studied included The New York Times , NPR, ABC News, The Huffington Post , and Fox News. More than 90% of their tweets with links were to their own sources.

Twitter 100

Twitter Transparency Promotion Studies 100

B2B Memes

FEBRUARY 3, 2012

In the Los Angeles Times today, columnist David Lazarus, a writer I admire, wrote an oddly bitter piece inspired by the Facebook IPO, wondering why so many people under 30 just don’t care about privacy: It’s not just that we no longer feel outraged by repeated incursions on our virtual personal space.

Privacy 100

Privacy Facebook Social Media Twitter 100

B2B Memes

JUNE 18, 2012

The contrast between these two attempts at curation suggests to me a test that any writer should apply before blogging about another person’s story: Are you are genuinely engaged with it? Though he dislikes the term curation , he approves of the activity as it was originally practiced. It’s simply the output of an aggregation serf.

Curation 100

Curation Aggregators Act-On Guidelines 100

B2B Memes

SEPTEMBER 1, 2010

applies a personally meaningful filter to my reading. The site does a reasonably good job of categorizing the Twittered recommendations into content-based buckets (technology, education, arts & entertainment, business) and types of media (video, stories). By drawing its content from a Twitter feed, Paper.li

RSS 100

RSS Twitter Paid Search Agency Tagging 100

B2B Memes

JUNE 22, 2010

It’s probably too early to say, but I’m inclined to bet that in the huge majority of cases, ghost writing and social media are fundamentally incompatible. Rather, they expect some personal reflection, an unvarnished and informal expression of an idea. Tags: Content Marketing Ethics Social Media blogging Writing.

Ethics 100

Ethics Class Social Media Tagging 100

B2B Memes

NOVEMBER 4, 2011

As he says, “If you didn’t hear the person say something, you should probably attribute the quote not only to the speaker but to the medium that reported it.” As Buttry suggests, “If you start a story with attribution, consider whether the person speaking is more important to the reader than what he or she is saying.”

Transparency 100

Transparency Ethics Press Guidelines 100

B2B Memes

JUNE 30, 2010

In his career, as in his personal life, he papers over the ugly truth until it’s too late. Now, though, in the era of social media and content marketing, corporate communications is increasingly less about “control over your messaging,” as Frank Reed put it recently , and more about “telling the truth and being accountable.”.

PR 100

PR Public Relations Ethics Transparency 100

B2B Memes

JANUARY 10, 2011

Try writing for Demand Media and you will quickly learn the harsh economics of content oversupply.”. As Josh Gordon pointed out last week, one of the primary attractions of social media is its low cost. It’s no wonder, he says, that they also think social media is one of their least effective marketing tools.

Content 100

Content Custom Publishing Network Marketing Social Media 100