Vidyard

APRIL 3, 2019

“Build it and they will come”—wonderful advice for summoning the ghosts of legendary baseball players , awful advice for managing your YouTube channel. For most of these companies, merely having a YouTube presence didn’t translate into traffic or leads and their channels grew stale and dormant.

Youtube 117

Youtube Advertising Channels Brand Identity Branding 117

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. For starters, social media consumption in the US was boosted by 215% during the 2020 pandemic. But in today’s industry, you have a number of video sharing options : Social Media.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Content Marketing Institute

APRIL 10, 2018

Are those stereotypes or personas? presidential election, and NASCAR dads, which became a target audience in the 2004 elections, are closer to personas, though too thinly described. The key to powerful buyer persona development comes down to three important factors: grounded in fact, functional, and more than demographic data.”.

Buyer Personas 109

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 109

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start? What are their needs and interests?

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Contently

JUNE 13, 2018

Hey, there’s no shame in it—cultivating an engaging persona takes practice. So before you delete that tweet that only got one like from a super-fan, here are four social media misconceptions that could affect your engagement. It’s easy to see likes as the currency for social media value and popularity.

Social Media 158

Social Media Paid Search Agency Companies Media 158

Marketing Insider Group

APRIL 21, 2020

Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. Video company TubeScience defines these ads as “user-centric videos designed to engage a diverse set of personas.”. Let’s look at that definition in two parts, starting with diverse personas.

Planning 281

Planning Marketing Plans Video Marketing Content Marketing 281

Vidyard

APRIL 3, 2019

It’s wonderful advice for summoning the ghosts of legendary baseball players, awful advice for managing your YouTube channel. Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” without irony.

Youtube 65

Youtube Advertising Channels Brand Identity Branding 65

illumin

OCTOBER 25, 2023

As new and exciting subjects and memes gain popularity online, the social media trends that guide marketers and digital strategies change as well. Social media marketers need to practice constant vigilance when tracking these changes, and predict altered behavior ahead of time whenever possible. This is important for several reasons.

Social Media 52

Social Media Trends Media Demographics 52

Marketing Insider Group

JUNE 14, 2021

To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. If you’re just starting out with video, start creating content for social media channels where you already have a solid audience.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Oktopost

MARCH 31, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary Sarah Hankins takes the hot seat on this episode of Behind the Post with host Alina Dallal to talk all things employee advocacy at CBIZ. She’s even on LinkedIn even in her dreams.

Budget Programs 91

Budget Programs Paid Search Agency Impressions Training 91

Marketing Insider Group

MARCH 31, 2021

Look at your content and social media analytics to see which keyword searches drive local traffic to your content. Build Local Buyer Personas. Use the data you’ve gathered, along with the information your community outreach has gleaned, to create local buyer personas. Listen and Respond on Social Media.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Marketing Insider Group

SEPTEMBER 20, 2021

This question prompts the creation of marketing personas, and the answers vary widely. For most B2B content creation , personas guide marketers in developing tailored pieces that resonate profoundly with a particular group. Start by compiling data about those who already engage with you on social media. Research Your Audience.

Buyer Personas 335

Buyer Personas Social Media Media Webinar Metrics 335

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

Oktopost

NOVEMBER 14, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Tell me the facts and I’ll learn. To close the show, Solveig shares how she encourages key stakeholders to engage on social and why it’s critical to make those already building their persona brands your heroes.

Storytelling 75

Storytelling Buzz Youtube Social Media 75

Oktopost

FEBRUARY 2, 2022

CEO of SmartBug Media®, Jen Spencer, takes on data storytelling in this episode. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. It’s no wonder with a marketing leader like Jen, SmartBug Media® was recently named Hubspot’s 2021 Partner of the Year !! Catch all episodes here. Episode Summary.

Storytelling 150

Storytelling Demand Generation Agencies Advertising Agencies Transparency 150

Scoop.it

NOVEMBER 1, 2022

These brands are known for their large social media followings, but what’s even more impressive is their loyal (sometimes even die-hard) online entourage. They devise a carefully curated social media advocacy strategy including fostering emotional connections, creating exceptional customer experiences, delivering consistent value, and more.

Social Media 82

Social Media Top of Funnel Media Brand Identity 82

Adobe Experience Cloud Blog

DECEMBER 11, 2018

Having a social media presence is vital in today’s online marketing atmosphere. Social media usage has grown to historical levels: 2.34 billion people use some form of social media, and 77% of Americans have a social media profile. Your social media channels shouldn’t be any different. Build Trust.

Social Media 134

Social Media Advertising Channels Media Urgency Marketing 134

Martech

FEBRUARY 16, 2024

The opportunity is that this adds to the data which can be used for creating personas and personalization. Media consumption. Black audience over 18 spends nearly 12 hours with media every day, compared with just under 10 for the general population. Among Black Americans 65 and older, TV accounts for almost 69% of all media use.

Demand 105

Demand Customer Surveys Paid Search Agency Communities 105

Martech Advisor

AUGUST 30, 2019

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. The exponential growth of Instagram and Pinterest has established that visual marketing is a key element of today’s social media marketing strategy.

Social Media 99

Social Media Social Marketing Media Trends 99

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. What Employee Personas are there? The concept of your employees being influencers may sound odd to some.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

EveryoneSocial

FEBRUARY 16, 2021

To better leverage this growing marketing strategy, it’s helpful to understand the different types of social media influencers that can work with your brand. And the more people that are talking about your products and sharing recommendations on social media, the stronger your brand will be in the digital age.

Social Media 102

Social Media Media Word of Mouth B2B Thought Leadership 102

Valasys

SEPTEMBER 26, 2019

When it comes to social media marketing, marketers need to define social media KPIs to quantify their marketing endeavors. How to define social media KPIs is a question on the mind of every marketer today. Before articulating a social media KPI spreadsheet the marketers need to competitively & otherwise benchmark the market.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Martech Advisor

JANUARY 6, 2020

Real estate social media marketing is an essential process for realtors to reach out to their target audience. In this article, we discuss what real estate social media marketing is, advantages of using social media, and six best practices for realtors to follow while using social media to promote their brand and products.

Social Media 110

Social Media Social Marketing Practices Media 110

Content Marketing Institute

AUGUST 31, 2023

Do: Sharpen your audience understanding Create an AI-powered marketing persona. Check it against your persona research. Improve it until you feel it’s mostly accurate, and then ask it lots of questions: Unlike humans, you can quiz your new AI persona day or night. It never gets tired of sharing insights with you.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

BenchmarkONE

JULY 2, 2019

Social media is constantly evolving. With 7 out of 10 adults on Facebook, 8 out of 10 on YouTube, and 6 out of 10 on Instagram, there’s a good chance your audience is already active (and possibly posting cat pics) on social media. Social media is a space for sharing. Best of all, it’s (for the most part) free. .

Social Media 89

Social Media Social Marketing Effectiveness Media 89

Outbrain

DECEMBER 18, 2018

You may have heard of the term ‘buyer personas’ but wonder what it means and why they are so important to your brand. In this blog, I will shed light on buyer personas and outline the reasons why you should be using them as a primary marketing activity. Personas improve your vision, enabling you to see things clearly.

Buyer Personas 35

Buyer Personas Paid Search Agency Advertising Agencies Marketing Analytics Tools 35

EMagine B2B Blog

NOVEMBER 5, 2014

What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. YouTube Analytics, like any analytics tool, provides several ways to interpret data. The following are the metrics we find the most useful when drawing conclusions regarding a YouTube Channel’s performance.

Youtube 40

Youtube Analytics Buyer Personas Click Rate 40

Navigate the Channel

OCTOBER 17, 2017

When online videos were first introduced, the video channels were clogged with homemade videos made by teenagers and kids that they shared with friends on YouTube and other video sites. You should also take note that videos show up at the top of the SERPS on Google, and can be searched on YouTube. Videos Gain Importance.

Trends 145

Trends Top of Funnel Content Marketing Funnel Advertising 145

Scoop.it

DECEMBER 29, 2022

The answers to these questions give you a picture of your buyer persona and keywords they would probably use to search for solutions. According to Google , 90% of people discover new products and brands through YouTube. Post Consistently on Social Media. A social media calendar or schedule will help keep you on track.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

SalesIntel

NOVEMBER 17, 2022

The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. However, you need to be careful about whether to use YouTube or a private video hosting platform. Social Media. You can also promote video testimonials and host them on your website.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Kapost

FEBRUARY 13, 2017

Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral campaigns with the help of social media. And by integrating video with social media, your brand will immediately begin to immerse new followers in a more engaging experience. In short, here’s how it works.

Social Media 78

Social Media ROI Video Marketing Tips 78

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. Whether it’s blogging, video marketing, paid social ads or even podcasts, you have to learn the specifics of social media marketing for dentists.

Social Media 111

Social Media Paid Content Social Marketing Media 111

SocialPilot

MARCH 11, 2024

This approach aims to help brands discover the most relevant influencers and create content that resonates with the ideal customer persona while measuring campaign performance in real time. With Upfluence, brands can analyze social media data and identify influencers who align with their target audience and campaign objectives.

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

Sharpspring

FEBRUARY 19, 2020

The Digital Age has presented businesses with an ever-growing number of online marketing opportunities in the form of social media platforms. These days, there is a social media channel designed for just about everyone. Crafting Your Social Media Channel Strategy. Determine which social media platforms align with your brand.

Social Media 66

Social Media Advertising Channels Media Marketing Automation Services 66

Contently

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. Social media management tools, social listening tools, and website analytics are helpful here.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Contently

JULY 26, 2022

Are you doing enough to differentiate your company from the competition and create an engaging brand persona? Keeping language simple and adopting an informal tone works wonders for building a more engaging fintech brand persona. Fintech brands are smart to ask themselves whether their content could be improved. Showcase your team.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Contently

APRIL 4, 2023

Some key ways to improve both include: Removing barriers to UX, like code bloat (needlessly long code in a website’s programming) and large media assets that slow page load time. You can do more with less by refining your core customer personas and identifying the messaging that produces the most conversions.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155