Everything Technology Marketing

FEBRUARY 21, 2010

As you might remember, the first article in the "Reengineering the White Paper" series by The Bloom Group was about how to develop compelling content. Great white papers are not so because the writing is great – they are great because the core ideas are.)

Paper 100

Paper Tactics Ad Building Social Media 100

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Everything Technology Marketing

JULY 6, 2013

The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video. YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground.

Trends 100

Trends B2B Thought Leadership Content Marketing Thought Leadership 100

Everything Technology Marketing

JUNE 27, 2013

The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video. YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground.

Marketing Report 100

Marketing Report B2B Marketing B2B Thought Leadership Content Marketing 100

Everything Technology Marketing

DECEMBER 7, 2009

Here is a recent survey report on B2B technology marketing collateral trends from Eccolo Media that you may find interesting: “ Eccolo Media 2009 B2B Technology Collateral Survey Report ”. Key findings in the report: • White papers – especially those that are long on expert content and light on sales jargon – continue to be the No.

Trends 100

Trends Paper Customer Surveys B2B Sales 100

Everything Technology Marketing

JANUARY 31, 2012

And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. 2 – Content marketing Content marketing went mainstream in 2011.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Everything Technology Marketing

JANUARY 27, 2011

Stelzner ) | Product Strategy for High Technology Companies (Michael McGrath) | The Leaky Funnel (Hugh Macfarlane) | Word of Mouth Marketing (Andy Sernovitz) | Influencer Marketing (Brown and Hayes) | The Chasm Companion (Geoffrey A.

Word of Mouth 100

Word of Mouth Emarketing Cross-Selling Funnel Advertising 100