Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? So, it was an honor to be included.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Martech

NOVEMBER 29, 2021

A number of ethical, white-hat link-building strategies can be used to accomplish this, including broken link building, guest posting, and outreach campaigns to show people your incredible content. 2) Outreach platform. Social media & Slack provides an incredible opportunity for link building for those willing to spend the time.

Link Building 105

Link Building Work Management Marketing Management Service 105

Convince & Convert

FEBRUARY 22, 2017

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). A videographer?

Paid Social Agency 163

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 163

Biznology

MARCH 8, 2016

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Biznology

MARCH 13, 2018

I was just listening to Israeli historian and a tenured professor Yuval Noah Harari interviewed by Russell Brand on episode 48 of the Under the Skin podcast, (Yuval) Noah’s Arc – What Is The Future For Sapiens? According to the podcast, reality isn’t real, it’s merely and simply a very fragile, consensual, group fiction.

Public Relations 0

Public Relations Long Tail Marketing Work Management PR 0

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? Most journalists have discovered social media as an important research tool. I’m not saying we fire all PR people. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

BenchmarkONE

JULY 29, 2020

Learning the values and strengths of marketing and PR separately is the best way to start using them for your business effectively. At the core, marketing supports selling a particular product or service, whereas PR is used to create a positive image for the overall brand. . Social Media Management. PR-Related Tasks.

Public Relations 101

Public Relations Paid Search Agency Work Management Marketing Management 101

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. Is it earned or paid media?

PR 80

PR Web 2.0 Blogger Public Relations 80

Onalytica B2B

DECEMBER 14, 2017

It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement with a 1-to-many model. Always-on community social outreach. Always-on community social outreach works very well when a brand is targeting micro influencers, as they’re far more likely to engage back.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Optinmonster

MAY 11, 2023

Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Unlike your social media audience, your email list belongs to you. Host a Podcast Podcasting is another effective website promotion strategy that doesn’t have to cost much.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Optinmonster

DECEMBER 21, 2023

If this is new to you, use websites like Moz or Ahrefs to improve your outreach. Once the article is published, be the first one to share it on your social media network. Find relevant podcasts in your niche and pitch yourself (or your founders) as a guest. Promoting the post: This step isn’t mandatory, but it sure helps a lot.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

BenchmarkONE

JULY 20, 2022

Check them out and make sure you follow them on social media for the latest tips. . Bryan Kramer believes that “social media is so popular because it allows us to control our personal brand: aligning the perceptions others have of us with our perception of ourselves.” 16 Marketing Thought Leaders to Follow. Bryan Kramer. Adam Grant.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

Marketing Insider Group

JUNE 29, 2020

I also make it a practice to either open or close each day with a personal outreach to my leaders to stay abreast of any late-breaking news and to take a moment to find out how they and their families are doing personally.”. This is not the time for frivolous posts that are sent because they are “due” per the social media editorial calendar.

CMO 342

CMO Work Management Paid Search Agency Planning 342

PureB2B

JUNE 14, 2021

B2B PR: This comprises, among other things, thought leadership pieces, interactive engagements such as AMAs (Ask Me Anything), and features in online publications. Content marketing Includes blog posts, long-form content, whitepapers, webinars, podcasts and image galleries. Your percentage will probably be an average of these.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

Convince & Convert

NOVEMBER 15, 2013

Read on for some of the highlights and tweetable moments, or listen to the full podcast. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. They also handle blogger outreach and social press. ” Social Media Stat of the Week: Only 4.2% Erich Marx, Nissan @emarxe. Listen Now.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? Comments, forum posts, podcast mentions, you name it.

Marketing AI 94

Marketing AI Work Management Marketing Management Business 94

Adobe Experience Cloud Blog

JANUARY 6, 2017

A Millennial keynote speaker, translator of geek speak, and change evangelist, Brian Fanzo doesn’t stop there—he’s a live video pioneer and also hosts the # SMACtalk and # FOMOfanz podcasts. Peg Fitzpatrick is a popular social media speaker and the author of The Art of Social Media. Jessica Northey. sBYbNu7kSi.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

seo.co

AUGUST 24, 2022

If you have ever tried performing a link building outreach campaign, you know how difficult it can be. And outreach link building only getting tougher. . We either mark as spam or delete dozens of daily backlink outreach requests, most of them from so-called “link building experts.” We never respond.

Outreach 97

Outreach Link Building Acquisitions Process 97

Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan.

Social Media 100

Social Media Social Marketing Planning Media 100

Pam Didner

MAY 26, 2020

Of course, with social media and 24/7 media coverage, news spread fast and furious and anxiety built up quickly among all of us. Creative development for campaigns, event planning, and content creation such as blog posts, podcast episodes, and videos also requires time to brainstorm and plan.

Planning 74

Planning Marketing Budget Creation Enterprise Management Process 74

Convince & Convert

JULY 9, 2013

Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls. The benefits of doing so are threefold: Getting great content for free — We regularly ask influencers to write articles for us, record videos and podcasts, or simply contribute quotes and ideas to our eBooks and reports.

Marketing & Strategy 158

Marketing & Strategy Marketing Strategy Advertising Agencies Content 158

SmartBug Media

JULY 10, 2019

In the B2B world, however, it is important to remember the size of the organization you are trying to reach because it can have many implications for the success of your outreach. A steady investment in PR is another way to carry this credibility and tell your brand’s story. Develop Tons of Content. Remap Your Sales Process.

SMB 67

SMB Planning Marketing Plans Allocation 67

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. For the foreseeable future, content will remain as king.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Pam Didner

MAY 14, 2020

Many of them just went through a round of marketing plan updates (with budget adjustments, content and media re-planning, even headcount reduction) during the pandemic. Of course, with social media and 24/7 media coverage, news spread fast and furious and anxiety built up quickly. And that was a lot of work and stressful.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

Brandpoint

OCTOBER 18, 2023

In the realm of content promotion, media placements are the key to reaching your target audience effectively. In this blog post, we’ll explore two different levels of approaches to harness the potential of media placements. Determine which media platforms your audience frequents. What are their interests and preferences?

PR 62

PR Media Word of Mouth Transparency 62

Hubspot

JUNE 2, 2011

Jason Falls joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Jason runs his own consulting agency, Social Media Explorer , which is also a very popular social media blog. He's also a very well-known professional speaker in the social media space.

Blogger 28

Blogger Social Media Outreach Media 28

Brandpoint

NOVEMBER 28, 2018

PESO is a media model strategy that stands for Paid, Earned, Shared and Owned media. Over a decade ago media channels used to be thought of in siloed ways: Paid media was the primary focus of advertising. Earned media was the primary focus of PR. Owned Media. What is owned media?

Paid Content 118

Paid Content Lead Ranking PR Media 118

Moz

JUNE 23, 2020

Andy Crestodina, Co-founder and CMO, Orbit Media. 10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

Andy Crestodina, Co-founder and CMO, Orbit Media. 10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Biznology

JULY 17, 2018

250-per-post/Instagram/tweet/video/podcast is minimum-wage in 2018. One of the things that Kristen Matthews confessed to me is that she’s having trouble convincing an activewear company she’s working with to transition from pure earned media influencer marketing to paid influencer marketing. And this is the basement.

Budget Programs 135

Budget Programs First-Mover Advantage Ad brokers Long Tail Marketing 135

ClearVoice

MARCH 26, 2020

A team of media planners and creatives work to create direct messaging for target audiences. Communications or media agency. A digital agency can help you get a website, social media profiles, email marketing, mobile campaigns and search engine marketing set up too. Earned media placements. Advertising agency.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Directive Agency

SEPTEMBER 6, 2019

Reputation management covers topics across various platforms from social media to search engines. This can lead to more negative reviews and potentially more negative PR, not ideal. However, there are tactics you can do in the short-term to mitigate the adverse effects of bad reviews or negative PR. Perform Digital PR.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Tactics 40

Online Marketing Institute

MAY 26, 2010

Although brand awareness is certainly a measurement gauge for social media, its success should not only be measured by resulting brand awareness. Social media can offer some very accurate metrics for ROI. Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Content Marketing Institute

JULY 24, 2018

Mobile is for media. ” Andy Crestodina , co-founder, CMO, Orbit Media. Jason Schemmel , social media manager, Harper Collins Christian Publishing . Christoph Trappe , director of content, Stamats Business Media. Jay Acunzo , founder, Unthinkable Media . CMWorld Click To Tweet. Video, video, video.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Hubspot

MAY 12, 2015

And somehow, among all of the other pitches they get for podcast interviews, speaking engagements, and business consulting, these guests noticed my emails in their inbox and actually responded. You can only get so many subject lines like, “The leading cloud-based software in hyper-local social media marketing.".

Peer-to-peer 28

Peer-to-peer PR Ad Exchange Outreach 28

Pam Didner

MAY 14, 2020

Many of them just went through a round of marketing plan updates (with budget adjustments, content and media re-planning, even headcount reduction) during the pandemic. Of course, with social media and 24/7 media coverage, news spread fast and furious and anxiety built up quickly. And that was a lot of work and stressful.

Planning 70

Planning Template Marketing Budget Creation Marketing Plans 70