Webbiquity

OCTOBER 11, 2022

Brands that create a simple, compelling brand promise—and then live up to that promise—will stand out in the marketplace over time. Use Social Media Platforms to Your Advantage. Despite splintering across networks, social media platforms remain a powerful communication channel with customers and prospective clients.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Sprout Social

JUNE 15, 2020

Is there a link between GDPR and social media? Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Restrictions on social media ads and remarketing. What is GDPR, anyway? Good question!

Social Media 130

Social Media Social Marketing Privacy Policies Media 130

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Biznology

MAY 1, 2018

I have been doing social media strategy and planning in one form or another for clients since 2003. But in the context of social media and social media marketing, here’s how I break it down. Social Media Monitoring. Social Media Planning and Calendaring. Homo sapiens sapiens. Nothing at all has changed.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. Why is social media essential for financial services? What are the benefits of social media for financial services?

Social Media 84

Social Media Work Management Marketing Management Service 84

CoSchedule

JUNE 29, 2022

When is the best time to post on Twitter? The best times to post on Twitter have shifted over the last few years, according to new proprietary research on the best times to post on social media conducted mid-2022. Download Your “Best Time To Post” Google Analytics Custom Reports + Social Media Calendar Template.

Twitter 52

Twitter Analysis Research Best Practices 52

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing?

Paid Content 62

Paid Content Media Plans Planning Allocation 62

SendX

MARCH 18, 2021

When you set out to strategize an email marketing strategy , the first question that naturally comes to mind is: “what email addresses are going to receive my newsletters, promotional messages, and other communications”? They give you your email addresses when they subscribe to receive your content or opt in, usually on your website.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

Convince & Convert

DECEMBER 26, 2013

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new Nearby feature that will give users the option of seeing tweets from other users in the vicinity. Is This a Feature or a Freak-Out? I see two scenarios where Twitter Nearby could be useful. Image via Wall Street Journal blog.

Twitter 142

Twitter Opt-out Opt-in Social Media 142

Sprout Social

JULY 22, 2021

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales.

Social Media 138

Social Media Generation Media Lead Ranking 138

Sprout Social

MARCH 22, 2017

How much time did you put into creating you Twitter bio? You don’t have to spend hours crafting your Twitter bio, but you should put more effort into it than most brands realize. Instead of just going through the motions to get it done, follow these tips to create a Twitter bio that serves as more than just a placeholder.

Twitter 111

Twitter Paid Search Agency Ideal Customer Profiles Keywords 111

SendX

FEBRUARY 26, 2021

In 2014, email marketing was 40 times more effective than Twitter and Facebook combined. If your audience prefers to use email over social media or other online platforms, you should use it too. It’s not like social media posts that depend on someone logging on at the right time and the algorithm happening to display it to them.

Work Management 203

Work Management Marketing Management Email Marketing Service 203

Convince & Convert

OCTOBER 30, 2013

In this bandwidth-challenged-from-a-hotel edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new move to enable direct messages to be sent and received even if both parties are not following one another. Are You a Buyer on Twitter? Now, the protected DM wall is coming down. Image by Bigstock.com.

Twitter 130

Twitter Brand Identity Branding Bandwidth 130

Thinkers360

MARCH 1, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! – Explore membership today !

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Digital Transformation Opt-out 52

Webbiquity

JANUARY 20, 2021

Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. would be willing to share their website browsing and social media activity—that is, as long as they got something in return. Information about consumed media. Guest post by Natasha Lane.

Privacy 266

Privacy Personalization Planning Marketing Management 266

Optinmonster

DECEMBER 21, 2023

On launch day, send an email campaign about the product being live with a link for people to check out. Pro-tip: You can use 2-step opt-ins in your forms to improve the conversion rate. Well-crafted opt-in forms can increase conversion rates by up to 785%. 69%) and Facebook (.77%).

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Sprout Social

JUNE 25, 2019

Social media has become so ingrained in our daily lives that most social media icons are instantly recognizable. For marketers and business owners, this offers an excellent opportunity to implement social media icons into their marketing strategies. The benefits of using social media icons. Facebook icons.

Social Media 107

Social Media Media Guidelines Youtube 107

Webbiquity

JUNE 13, 2023

A new consumer may try out your product at first on an impulse buy. It generates earned media such as reviews, testimonials , and media coverage, earning 3x more brand lift than any paid marketing. Connect with him through Twitter or LinkedIn. But you need to create meaningful connections to retain their business.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

BuzzSumo

MAY 30, 2019

Your social media people share it on Facebook and Twitter. Why Doesn’t Your Onsite Content Blow Up on Social Media? For most of us, however, our social media channels are an echo chamber. The problem seems simple — stuff isn’t getting shared on social media. We’ve all experienced this problem. Post, share, repeat.

Social Media 110

Social Media Blast Campaigns Media Landing Pages 110

Scoop.it

SEPTEMBER 7, 2021

Social media and email marketing go hand in hand. People may find your company’s products on social media. Both email marketing and social media strategy are crucial for future sales, so it makes sense to integrate the two activities. Why should you integrate email with social media strategy? Attract more subscribers.

Social Media 75

Social Media Email Marketing Social Marketing Marketing Strategy 75

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. With social media analytics tools. Price: $49-248/mo.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Biznology

AUGUST 18, 2015

If you haven’t read them yet, be sure to check out Social media content discovery and curation for the win , Your social media marketing automation solution , My online influencer research and engagement process , and Tools I use to amplify social campaigns. Upload and schedule photos for your Twitter account.

Marketing Automation Services 80

Marketing Automation Services Twitter Tools Work Management 80

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

ConvertKit

NOVEMBER 20, 2020

Growing a social media following can feel like a bigger “win” for creators than amassing email subscribers because social media is so visible. Not everyone who visits your website or social media profile is immediately ready to buy. Compare this to other forms of marketing, such as social media marketing. Here’s why.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Scoop.it

JANUARY 14, 2021

Your followers count on social media platforms says a lot about your brand. Granted, the number of followers on your social media page(s) doesn’t reflect quality, but it matters. A large following on social media can prompt potential fans to follow you. Building more social media followers is easy.

Social Media 71

Social Media Media Curation Content 71

Buffer

AUGUST 8, 2019

For I believe social media has already shifted away from the Like as the primary social currency. Keep reading to hear more about how user behaviors have changed and what marketers can do to adapt to the new environment of engagement and attention on social media. The New State of Social Media Engagement.

Social Media 109

Social Media Media Stats Click Rate 109

Buffer

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. Today we gathered 13 of the world’s leading social media experts and asked them to share their best advice for marketers. Let’s dive in!

Social Media 110

Social Media Social Marketing Advertising Agencies Paid Search Agency 110

Porch Group Media

SEPTEMBER 20, 2022

In April 2021, Apple limited the tracking capabilities of digital advertisers and allowed iPhone users to opt out of data sharing. The impact based on earnings reports from major social media companies such as Facebook, Twitter, and others, revealed a $278-billion fallout from Apple’s privacy changes.

Privacy 88

Privacy Privacy Policies First-Mover Advantage Paid Search Agency 88

Litmus

MARCH 28, 2019

A supreme example of empathetic email marketing: Bloom & Wild’s Mother’s Day opt-out campaign. That’s why the Bloom & Wild team allowed their subscribers to opt out of Mother’s Day reminders: Shared by @Lottie_Lamour on Twitter. How did you come up with the idea to send a Mother’s Day opt-out campaign?

Email Marketing 97

Email Marketing Opt-out Planning Work Management 97

Digital B2B Marketing

AUGUST 11, 2011

What would happen to your marketing programs if every channel required explicit opt-in and opting out or unsubscribing was just a click away? More importantly, social media is much closer to an opt-in channel than email. Preparing for opt-in marketing requires recognizing your audience is in control.

Opt-in 100

Opt-in Social Media Social Marketing Media 100

Parse.ly

AUGUST 22, 2019

The strategist in me wants to understand how trends in social media influence a business’s potential to grow. My primary concern for other strategists out there—business analysts, social media gurus, audience development professionals, marketers—is whether the audience on a platform is even worth pursuing.

Social Media 81

Social Media Traffic Media Privacy 81

Convince & Convert

DECEMBER 29, 2017

The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. If you’re struggling with how to use social media in your prospect outreach because your audience seems unreachable, keep reading. Finding a Point of Entry. “We

Campaigns 153

Campaigns Ad Building Opt-out Paid Search Agency 153

Buffer

NOVEMBER 12, 2019

Do you have your social media marketing ready? Find out some of the numbers behind Black Friday and Cyber Monday, and see what the most cutting-edge brands are trying out this holiday season. They want you to feel empowered to opt out of Black Friday and spend time outside. well, library. That’s right.

Social Media 69

Social Media Social Marketing Planning Media 69

Convince & Convert

MARCH 21, 2017

If I refer to social media as a lead generation tool, what comes to mind first? Maybe because the scars are still healing from a past failed social media campaign. Maybe it’s from reading one too many faux-advice columns on optimal social media posting times. Social media is a great tool for brand building.

Social Media 144

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 144

Convince & Convert

OCTOBER 22, 2021

According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks.

Social Media 123

Social Media Customer Surveys Eye-Tracking Opt-out 123

Sprout Social

OCTOBER 23, 2018

Since its inception, social media has played a significant role in Black Friday advertising. In this post, we’ll explore how you can win this year with a killer Black Friday social media strategy. Encourage opt-ins and new followers. Stand out from the rest. Plan ahead. are in working order. Use social automation.

Social Media 91

Social Media Media Marketing & Strategy Paid Search Agency 91