Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. Paid posts, videos or newsletters on platforms like YouTube, Instagram or direct email campaigns.

Advertising Agencies 125

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 125

Sprout Social

JULY 22, 2021

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales.

Social Media 140

Social Media Generation Media Lead Ranking 140

Valasys

JANUARY 30, 2024

Comprehending your audience in the ever-changing digital marketing realm is essential for assembling effective social media campaigns. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms.

Social Media 40

Social Media Research Social Marketing Planning 40

Sprout Social

JULY 28, 2022

There’s more to social media video production than meets the eye. Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Today, 66% of social media users say short-form video is the most engaging type of social content. How to create a social media video template.

Social Media 97

Social Media Template Video Marketing Media 97

Contently

JANUARY 26, 2023

Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Contently

APRIL 12, 2019

Instead of the big splashy commercial like Pepsi’s featuring really good looking people using hot-button topics as a way to sell soda, brands that thread their message into what they do very delicately, using social media as a needle, tend to do best. “We ” It was a huge deal to admit that in those pre-social media days.

Social Media 160

Social Media Media Paid Search Agency Terms and Conditions 160

Oktopost

SEPTEMBER 8, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. But what data should social media marketers be looking at to prove their worth and make an impact on the organization? He goes on to explain the 4 skill sets that every marketer should master: Media literacy. Catch all episodes here. Episode Summary.

Enterprise Management 131

Enterprise Management Transparency Paid Search Agency Lock-In 131

Webbiquity

SEPTEMBER 28, 2022

To expand your customer data set, you can use tools that will pull insights from their social media accounts and other online activities. A person might be interested in fitness, a healthy lifestyle, fashion, travel, food, music, cars… These are the hints people leave behind as a form of data on Youtube, Instagram, or Facebook.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

SocialPilot

FEBRUARY 6, 2024

In this competitive social media generation, authenticity and engagement are the two alphas of the game. Millions of people are now browsing social media platforms daily in search of product recommendations. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms. How do I get started?

Social Media 105

Social Media Social Marketing Media Planning 105

Valasys

APRIL 4, 2023

Social Media Intelligence: The New Way of Competing Today, it is almost unheard of that any user needs a social handle. Whether Facebook, Instagram, or Twitter, every business and user is on one of the social media platforms. This leaves 72% of businesses implementing social media without concrete results.

Social Media 52

Social Media Media Curation Demographics 52

EveryoneSocial

FEBRUARY 16, 2021

To better leverage this growing marketing strategy, it’s helpful to understand the different types of social media influencers that can work with your brand. And the more people that are talking about your products and sharing recommendations on social media, the stronger your brand will be in the digital age.

Social Media 102

Social Media Media Word of Mouth B2B Thought Leadership 102

Onalytica B2B

MARCH 12, 2018

In this case the solution has been influencer marketing – reaching your target audience through the people that they know, love, trust and whose opinion influences their decisions. Casey Neistat is a well-known creative filmmaker on YouTube. Don’t buy their opinion. But for every problem there’s a solution.

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262

Oktopost

JUNE 17, 2021

Listen to the podcast: For more straight-forward thoughts on the state of B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Natalie Binns, Oktopost’s newly appointed VP Marketing takes the hot seat today. Catch the Recording: Want to hear more from leaders on B2B marketing?

B2B Marketing 118

B2B Marketing B2B Thought Leadership B2B Transparency 118

Sprout Social

JUNE 17, 2019

One of the best ways to enhance your personal brand is through social media. However, before you get too carried away, you should be aware of the following social media trends (and to some degree, expectations) — they’ll greatly impact how you’ll want to launch and run your personal brand campaign. Embrace authenticity. Don’t create.

Social Media 111

Social Media Trends Personalization Branding 111

Brandpoint

JANUARY 23, 2020

Loïc Bommersbach is the Social Media Manager for CERN , the world’s largest particle physics laboratory. As social media stands today, content can be hard to get in front of your audience, so Loïc uses his creativity to publish content that is stronger than social media’s algorithms. With over 2.5

Social Media 77

Social Media Media Analytics Communities 77

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Sprout Social

NOVEMBER 26, 2018

If you’re trying to wrap your head around modern social media, chances are you’re a bit overwhelmed. Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. Hey, we totally get it. Complete your profile(s). Think about it.

Social Media 105

Social Media Social Marketing Media Business 105

Marketing Insider Group

APRIL 6, 2021

You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel. You could host a contest on social media or share a news report on a current event. This might include replying to comments and messaging customers on social media. Create a group on LinkedIn or Facebook.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Like other social media sites, LinkedIn attracts professionals from various industries. Avoid influencers with differing goals and industry opinions and make sure you’re getting in front of the right people.

B2B Marketing 119

B2B Marketing B2B Planning B2B Thought Leadership 119

Onalytica B2B

APRIL 3, 2018

E.g. an individual with 300 followers posting an Amazon review, updates about their product purchases on their social media platforms, or recommending products directly to family & friends. . They’re advocates of brands that they know, love and trust; whose audience highly trust their opinion.

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Marketing Insider Group

MARCH 31, 2021

Look at your content and social media analytics to see which keyword searches drive local traffic to your content. Contrary to popular opinion, using natural language is best. Listen and Respond on Social Media. Also, do a little research on what the locals call your products. Get Involved in Your Community.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Onalytica B2B

OCTOBER 26, 2016

Whether you’re a social media addict compelled to share picturesque sunsets and Tumblr worthy salads, or you’re partial to the standard social media check during your daily commute, you’re bound to have noticed the rise in sponsored posts on anything from the latest teeth whitening set to the current protein shake fad or must-have fashion accessory.

Paid Search Agency 186

Paid Search Agency Ads SME Branding 186

Convince & Convert

DECEMBER 14, 2013

What is the difference between content marketing and social media? Social media is used by customers and prospects to communicate among themselves, and occasionally with companies. The goals of social media are participation, then behavior. Social media is the new telephone. Social media envelops us like air.

Social Media 167

Social Media Social Marketing Marketing Budget Content Marketing 167

Sprout Social

MARCH 27, 2017

Social media isn’t just a way for us to send memes, find entertaining videos or keep up with the latest pop culture trends. In fact, social media was ranked as people’s top choice for customer care in our Q2 2016 Index. The use of social media to communicate extends to government as well. How to stay compliant.

Social Media 110

Social Media Media Opinions Twitter 110

Biznology

MAY 19, 2014

22% say social media. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. In both cases, traffic comes from earned media as opposed to paid media. 41% of customers are winning customers using social media (source: Search Engine Journal).

Social Media 80

Social Media SEO Media Youtube 80

flux.la

AUGUST 11, 2020

This is made possible by the emergence of various social media sites and apps. Business moguls, media personalities, and customers all-alike can find something tailored for them. Size isn’t the only factor to consider when considering these media sites. Why Is Social Media Good For Business?

Paid Content 52

Paid Content Social Media Media Branding 52

Contently

JUNE 16, 2022

Purdue Pharma went to great lengths to disburse false information, including a multi-facted marketing campaign designed to alter the medical community’s opinions about the risks. The result of this misinformation? At its heart, successful content marketing is about creating and maintaining excellent customer relationships.

Paid Search Agency 135

Paid Search Agency Ethics Case Studies Guidelines 135

Scoop.it

APRIL 11, 2024

For example, participants can engage a brand representative in real-time Q&A sessions and give opinions that shape product branding. You can write content for a webinar and repurpose the event into a blog or social media post. The webinar itself can also work as great content for a YouTube post.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Zoominfo

JUNE 27, 2018

Typically brands work with influencers who have a large, dedicated following, particularly on social media. When a brand aligns with the right influencers, it can boost everything from social media engagement , to brand awareness, and so much more. 18% of purchase decisions are influenced by YouTube videos ( source ).

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. What is brand experience? Why does brand experience matter?

Work Management 113

Work Management Marketing AI Branding Brand Identity 113

Biznology

MAY 23, 2014

” Social media is above all, social, and I never understood why anyone would block comments. But a vocal minority of viewers on YouTube apparently felt the need to leave a few choice comments that were offensive (understandably so) to the vast majority of viewers. The post Is it ever OK to block audience comments in social media?

Social Media 80

Social Media Media Youtube Opinions 80

Marketing Insider Group

MAY 18, 2021

Just like news outlets have an op-ed or opinion section, you can give employees their own place to sound off in your blog. Look how Salesforce centers both their own team members and guests in their YouTube channel. Their header photo even looks like a cast lineup from an NBC show and reflects the diversity of their audience: YouTube.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

B2B Marketing Traction

JANUARY 30, 2013

Many business owners want to get involved on social media, but don’t know where to start. For B2B marketers (consultants, business lawyers, accounting firms, technology and manufacturing companies), LinkedIn is the number one social media platform with 200 million users. Business to Business marketers should start with LinkedIn.

Social Media 100

Social Media Social Marketing Planning Media 100

SmartBrief - Marketing

OCTOBER 30, 2023

Over the past decade, digital marketing, in particular social media marketing, has been noticeably transformed by the rise of the social media influencer. Influencers, by definition, have an established and dedicated group of followers who trust their opinions and recommendations.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Opinions 52

Convince & Convert

JULY 23, 2012

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. Who needs to catch ESPN’s Sportscenter now that highlights are put on YouTube within minutes after the play? Traditional media is no longer the source… socially adept athletes are.

Social Media 133

Social Media Media Blogger Television marketing 133

Content Standard

DECEMBER 12, 2018

Western brands need to be careful about how they use Chinese social media marketing, as Dolce & Gabbana found out this month. There are 911 million active social media users in China, compared with 207 million in the US, each spending an average of six hours a day browsing the internet. Getting Started with Social Media in China.

Social Media 96

Social Media Social Marketing Media Peer-to-peer 96