B2B Marketing Traction

article thumbnail

Why You Should Rethink That Snarky Social Media Comment

B2B Marketing Traction

” A person who says they are also a “B2B Marketing Consultant” wrote a comment that was dismissive of my entire post and, in my opinion, snarky in tone. There was certainly no acknowledgment that I freely shared a proven strategy for convincing business to business companies that are reluctant to get into social media.

article thumbnail

Social Media Marketing: Where Do I Start?

B2B Marketing Traction

Many business owners want to get involved on social media, but don’t know where to start. For B2B marketers (consultants, business lawyers, accounting firms, technology and manufacturing companies), LinkedIn is the number one social media platform with 200 million users. Business to Business marketers should start with LinkedIn.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Your Rant is Not Right for Social Media

B2B Marketing Traction

Social media is not a place to express anger or admonish people publicly. It is a place to add value, have conversations, and express opinions, even if you disagree. A recent incident at a technology conference provided a good reminder why you should never use social media for a rant. Marketing Soapbox marketing social media'

article thumbnail

12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+.

article thumbnail

How To Blog: Finding Your Blog Voice

B2B Marketing Traction

They feature PR news, tips and opinion pieces. If you need help defining your blogging voice or getting started in blogging or social media, contact Jennifer Beever at New Incite today. We provide social media and blogging strategic plans, blog set-up and training, and blog ghost-writing.

PR 100
article thumbnail

Social Networking – Organic? Strategic? or Gaming a System?

B2B Marketing Traction

Now that social media is used by more businesses, it’s become clear that there is a right (and wrong) way to use it. Social media is supposed to be an authentic and transparent online conversation with your peers – not a marketing ploy or a way to pull one over on your prospects. Do be organic. Be strategic yet human.

article thumbnail

When it Comes to Blog Post Length, Is More More?

B2B Marketing Traction

Most seem to concur that a good post answers a question or completes a thought or opinion with supporting information and is as long as it needs to be. This post includes information on the ideal length for other social media, including Tweets, Google+ updates, Facebook and more, so it’s well-worth reading. rambling, and 2.)

Opinions 100