Webbiquity

FEBRUARY 16, 2016

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

ConvertKit

NOVEMBER 20, 2020

Growing a social media following can feel like a bigger “win” for creators than amassing email subscribers because social media is so visible. Not everyone who visits your website or social media profile is immediately ready to buy. Compare this to other forms of marketing, such as social media marketing. Here’s why.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Convince & Convert

AUGUST 7, 2011

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. But despite some initial reluctance, politics has embraced the social media Egosystem as much or more than any other industry.

Social Media 164

Social Media Media Twitter Click Rate 164

Convince & Convert

JANUARY 18, 2011

People say social media is unicorn, but it’s really just a horse. Sure, social media empowers customers like nothing before it. And of course, social media creates a new level of real-time accountability for companies previously accustomed to asynchronous communication. These are the ways social media is different.

Social Media 119

Social Media Media Digg Opt-in 119

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Four out of five marketers say they’d rather give up social media than email marketing ( Litmus 2020 ). Chapter #2: Subject lines and open rates. Average open rate for all marketing emails: 20%. Jump ahead.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

SocialPilot

FEBRUARY 26, 2024

AI can predict the outcome of marketing campaigns through historical data like consumer engagement metrics, purchase history, email open rates, on-page time, and more. AI in content generation streamlines the creation of articles, blogs, email newsletters, and media by analyzing data and trends to produce relevant content.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Vision6

JUNE 17, 2020

Plus, can help to nurture leads , according to Marketingsherpa, and as HubSpot points out, the average conversion rate for websites with video is almost 2% higher than those without. Having videos on your website and in your YouTube channel is like double dipping with search results. You Can Double Dip. It’s Social.

Video Marketing 80

Video Marketing Paid Search Agency Youtube Click Rate 80

Optinmonster

APRIL 11, 2024

Do you want to get more email leads from your social media platforms? Want to know how to convert your social media following into potential leads? Social media is a great tool to attract an online following. In this post, I’ll share 9 ways that you can use social media to grow your email list.

Social Media 90

Social Media Media Ideal Customer Profiles Lock-In 90

The Lead Agency

APRIL 14, 2024

From your episodes, you could pull a quote and post it on social media. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. They could be sliced up into shorter-form content to capture attention on social media platforms like Facebook and LinkedIn. The sky is the limit.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Marketing Insider Group

MAY 22, 2023

Content Creation and Social Media 1. Write a 10-minute YouTube video script about [product, blog, company, etc.]. Write 11 YouTube headlines about [topic] that contain the following keywords: [keywords]. Brainstorm 10 ideas for YouTube videos about [topic, industry, company, service, product, etc.]. Email Campaigns 32.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

ConvertKit

AUGUST 4, 2021

It’s no surprise welcome emails have the highest open rate of all emails: 53.3% Open rates for various types of emails. Some of your subscribers will sign up after months or years of following you on social media , reading your blog, or hearing you on podcasts. It warms subscribers up for all your future content.

Examples 145

Examples Newsletter Template Landing Pages 145

SendX

JANUARY 5, 2020

Idea # 04: Use social media Social media is a goldmine of people looking to indulge in interesting news and information. To build your email list, offer discounts or sign-up perks across platforms including social media. Use that to your advantage. Link your newsletter to your Instagram and promote it on Facebook.

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Optinmonster

APRIL 4, 2024

We’ve tested, experimented, and optimized our way to a 59% open rate and a 99.08% deliverability rate for our own email campaigns. You simply drag and drop their Feedback elements into your email and enter the URL for a blog post, podcast, or YouTube video.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Another way that marketers harm their email campaigns is by manually adding emails that they get from business cards collected at a conference or from social media.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Oktopost

MARCH 31, 2021

It’s powerful and useful in marketing emails, vlogs, websites, social media posts, or even customer onboarding. Try adding the word “video” to the subject, which on average increases open rates by 19%, and click-through by 65%. Facebook, YouTube, and even LinkedIn have well-developed live-streaming features.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Hubspot

NOVEMBER 30, 2020

Video marketing is undeniably effective, too — in fact, including a video on a landing page is capable of increasing conversion rates by over 80% , and the mere mention of the word "video" in your email subject line increases open rates by 19%. Brands use video to grow a social media community. Let's dive in.

Video Marketing 100

Video Marketing Research Brand Identity Branding 100

Top Rank Marketing

AUGUST 21, 2023

I started in 2000 with Penton Media, which was all around B2B publishing and marketing. What are the podcasts, the YouTube channels, the Twitch streams — whatever it is, right? If you really go and do an audit of most B2B marketers’ email programs, they’ll say, “Oh, you know, we’re getting a 4% open rate.

B2B Marketing 71

B2B Marketing B2B Paid Search Agency Co-Registration 71

ViewPoint

JULY 26, 2018

Social media. Her open rate on these programs is higher than other emails that are straight product pitches. She can expect a 15% open rate and another 5% to 8% to listen to the program; this could be 335 or more listeners. The artwork from the podcast program will be used in the blog article. and the audio.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Optinmonster

APRIL 9, 2020

Remember to encourage your subscribers to share the post on social media themselves and make it easy for them by including share buttons in your newsletter. Share Your YouTube Videos. Do you have a YouTube channel for your business? If you do, start sharing your YouTube videos in your newsletter. Run a Giveaway.

Newsletter 117

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 117

Adobe Experience Cloud Blog

APRIL 19, 2019

According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. YouTube: As the second-largest search engine, upload your videos here to build your audience without much additional effort. Video ads are one of the most potent tools in a marketing arsenal.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Sprout Social

AUGUST 12, 2020

Take a moment to consider what happens every 60 seconds on that channel: Instagram users post 277,777 stories and 55,140 photos, YouTube users watch 4.5 Consumers and social marketers agree that a brand’s social media presence stands out from the competition when it’s creative , memorable and impactful. So what’s their secret?

Advertising Agencies 133

Advertising Agencies Youtube User-Generated Content Storytelling 133

Outbound Engine

DECEMBER 4, 2019

Great content doesn’t guarantee that recipients will open your email. There are, however, ways to improve audience engagement, open rates, and conversions. Boost Your Social Media Content. Social media algorithms are constantly evolving. Check over this list: 1. Sender address. Subject line.

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

FMG Suite

APRIL 26, 2021

Create a YouTube channel and upload your video. And as an added benefit, YouTube is the second most popular search engine in the world , meaning the content you create will also help with your SEO. Make sure to mention “video” in your subject line before you click to send to help improve open rates.

Video Marketing 64

Video Marketing Distribution Marketing & Strategy Youtube 64

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

SocialPilot

JANUARY 26, 2024

From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more.

Examples 78

Examples ROI Planning Work Management 78

Outgrow

MAY 26, 2021

As the pandemic made us more reliant on the internet and social media, our shopping habits have become more reliant on those too. The number of social media users is expected to grow up to 226 million by 2024. The number of social media users is expected to grow up to 226 million by 2024. Ecommerce is taking the world by storm.

eCommerce 52

eCommerce Statistics Outgrow Mobile Advertising 52

KoMarketing Associates

APRIL 10, 2018

Push notifications, text messages, social media, content, paid search, paid social, and videos ads are just some of the digital ways marketers can reach potential prospects. through organic search, social media, etc.). Many email providers also allow marketers to embed videos into their emails by including the YouTube link.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

ClearVoice

NOVEMBER 21, 2018

percent click-to-open rate , compared to 9.7 Young adults can’t get enough social media. 18-29-year-olds use at least one social media site—meaning you have plenty of opportunities to try to reach them. 18-29-year-olds use at least one social media site—meaning you have plenty of opportunities to try to reach them.

Paid Content 53

Paid Content Content Marketing Copyright Paid Search Agency 53

Metadata

SEPTEMBER 21, 2018

This article will look at 5 ways b2b companies can use video in their marketing including social media, product demonstrations, customer testimonials, search engine optimization, and email marketing. Social Media and Video Marketing. Business purchasers use Linkedin as their social media platform of choice. series on Youtube.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Scoop.it

MAY 20, 2020

Compared to the noise of social media feeds, it lets you create a one-on-one conversation with your ideal reader and customer. Step 4: Make sure your emails get opened. Mailchimp’s data tells us that the average open rate for all industries is 21.33%. How to create an engaging newsletter: Easy steps to get started.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

Marketing Insider Group

AUGUST 27, 2019

Use the power of social media to get your attendees to market your event for you. One of the easiest and most common ways to start off a teaser campaign is with a “coming soon” landing page and graphics on social media. Social Media Examiner took this idea to the extreme when promoting their Social Media Marketing World event.

Planning 100

Planning Content Marketing Generation Content 100

Valasys

MAY 1, 2020

According to Smart Insights , triggered email marketing campaigns have a higher Click-through-rate (CTR) and open rate than normal email marketing campaigns which are central to their success. higher open rate than normal email marketing campaigns.

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

Porch Group Media

MAY 21, 2019

82% of marketers report increased open rates with rich email personalization. YouTube, Snapchat and Instagram are the most popular online platform among this age group. Facebook is the second favorite platform for consuming videos after YouTube. 73% of millennials prefer communications from businesses to come via email.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Valasys

DECEMBER 23, 2019

AI establishes the best Email Send Times : AI can be used to test-run & optimize the best times of the day when marketing emails will generate maximum open rates & conversions. A study conducted by MailChimp from 50 different industries established that average open rates are only 21.33%.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

LeadSquared

DECEMBER 2, 2020

The following are the most popular categories of videos on YouTube. Distribute your content on social media so that people with relevant interest come to know about your products /services. Personalized emails increase open rates by nearly 328% and click rates by 543%. Personalize email marketing.

Paid Content 52

Paid Content Lead Generation Sales Qualified Leads Lead Scoring 52

Hinge Marketing

MARCH 18, 2016

The simple fact that YouTube is now second only to Google (its parent company) for online searches should be reason enough to start up the video camera. Internet users spend 88% more time on your website if there is a video [Source: Mist Media ]. YouTube is still the go-to site for video. Well, it is time. The answer is yes.

Video Marketing 48

Video Marketing Content Marketing Planning Youtube 48

Hubspot

APRIL 29, 2019

I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. For example, if you're experiencing low engagement with your marketing emails, test out creative subject lines to boost your open rates.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101