SmartBug Media

JULY 13, 2021

To see even more success from your virtual efforts, consider incorporating an account-based marketing (ABM) approach into your online events. Use a current list when developing your ABM target lists, and supplement information where needed with tools such as ZoomInfo. This difficulty is amplified greatly when hosting an online event.

Account Based Marketing 105

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 105

Zoominfo

JUNE 13, 2018

Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. But, take one look at these statistics and you’ll see that social selling produces serious results ( source ): 78% of salespeople using social media outperform their peers.

Peer-to-peer 244

Peer-to-peer Zoominfo Multi-Channel Cold Calling 244

Zoominfo

MAY 6, 2021

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Other approaches to prospecting — including bulk emails, direct messages on social media platforms, website chat messages, and text messaging — held steady as well.

Customer Surveys 246

Customer Surveys Top of Funnel High Quality Lead Zoominfo 246

Martech

FEBRUARY 8, 2024

And now, here are this week’s releases: ZoomInfo’s ZoomInfo Copilot is an AI-powered solution that unifies a company’s go-to-market data, including CRM data and ZoomInfo’s data. 10Web’s AI Ecommerce website builder provides online store creation, optimization and management with artificial intelligence.

Marketing AI 80

Marketing AI Allocation Zoominfo ROAS 80

Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. When B2B buyers need to solve a problem, they start researching online. says Russell Van Leuven, General Manager, ZoomInfo. That includes gathering intel from social media posts and reviews.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

JANUARY 27, 2019

But more likely than not, you made your choice based on the recommendation of a friend, family member, colleague or online review. Encourage online reviews. Rather than sit back and hope for positive reviews, marketers can take certain steps to increase the number of reviews their business receives online.

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Zoominfo

APRIL 23, 2019

There are ample marketing solutions that can help you increase your online presence while staying FINRA compliant. Be active on social media. Due to the stringent compliance requirements for financial advisors, many choose to opt out of creating any social media accounts for their business. Be visible online – write blogs!

Marketing Management 145

Marketing Management Zoominfo Buyer Personas Case Studies 145

Zoominfo

JUNE 20, 2019

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. 78% of online audiences are already watching video on Facebook Live. Today, we’ll let these live video statistics speak for themselves.

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Sprout Social

FEBRUARY 14, 2023

There are few sure bets when it comes to organic reach on social media. How advocacy can strengthen your social media strategy Social media algorithms are constantly evolving. According to our research, engaged social media users already think it’s essential for employees to post about their company and vice versa.

Examples 92

Examples Zoominfo Work Management Webinar Metrics 92

Zoominfo

JULY 1, 2018

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). Monitor online review sites.

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Zoominfo

MAY 23, 2019

On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. They are then able to put together a graphic to pitch to media outlets. If you are struggling to find data to support your PR initiatives, conduct a quick online survey of your customers, prospects, and website visitors. Conduct a survey.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

Zoominfo

MARCH 19, 2018

Consider these statistics ( source ): 78% of salespeople using social media outperform their peers. It is also an effective tool for social listening – or keeping track of prospects’ online conversations about your industry and brand. ZoomInfo ReachOut. Nimble is a CRM designed for the social media age.

Tools 227

Tools Lead Scoring Lead Ranking Zoominfo 227

Customer Experience Matrix

DECEMBER 13, 2020

Media Everyone knows the pandemic accelerated the shift towards online media that was already under way. As online advertising is increasingly delivered through those channels, the death of cookies becomes less important. artificial intelligence will become (even more) ubiquitous. remote work is here to stay.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Zoominfo

SEPTEMBER 14, 2020

On June 2nd, the online world — specifically that of Instagram — woke up to a flood of black squares on their feeds. The photos were a part of Blackout Tuesday, a movement intended to show online support for the black community in the aftermath of George Floyd’s alleged murder. Over 28 million by 11:14 am , to be exact.)

Zoominfo 162

Zoominfo Paid Search Agency Intent Advertising Mediums 162

Zoominfo

FEBRUARY 13, 2021

At ZoomInfo, our very lifeblood is data. She previously held positions at various media giants including AT&T, CNN, and Warner Media all as Director of Data and Analytics. Everything we do for our customers is based on understanding how data and analytics affect business operations. Follow Sebastien on Twitter.

Analytics 246

Analytics Business Digital Transformation Merchandising 246

Zoominfo

SEPTEMBER 7, 2021

It’s a beast,” says Derek Smith, chief strategy officer at ZoomInfo. “It For example, popular buyer intent data (also known as buyer signals) pulls from big data to present upticks in online interest in certain topics from potential prospects. Scoops , a feature in the ZoomInfo platform, offers a good example of small data.

Intent Signal 130

Intent Signal Zoominfo Buyer Intent Gartner 130

Zoominfo

JUNE 27, 2018

Typically brands work with influencers who have a large, dedicated following, particularly on social media. When a brand aligns with the right influencers, it can boost everything from social media engagement , to brand awareness, and so much more. The post 30 Shocking Influencer Marketing Statistics appeared first on ZoomInfo Blog.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Zoominfo

DECEMBER 4, 2019

Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ). Modern job candidates practically live on social media, especially candidates from younger generations. Think of it this way: every decision you make on social media is a reflection of your brand.

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

Zoominfo

JULY 4, 2018

As social media platforms grew in popularity, businesses began to recognize how essential social media is to the sales process. Consider these statistics ( source ): 78% of salespeople using social media perform better than their peers. Social media facilitates easy and immediate communication between users. Keep reading!

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Zoominfo

MARCH 9, 2021

Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. Where do they live online and get the information they need to make buying decisions? It can then be shared widely across different channels such as email and social media.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

AUGUST 8, 2019

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. 1. To put it simply, if your organization isn’t already using social media for lead generation purposes, you’re missing out. Old classmates : Reconnect with old classmates online or within alumni groups.

High Quality Lead 178

High Quality Lead Leads Lead Marketing Qualified Leads 178

Zoominfo

MAY 1, 2018

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. Everything that happens will live online forever. For more information about ZoomInfo, contact our sales team.

Video Marketing 232

Video Marketing Zoominfo Buyer Personas B2B Sales 232

Zoominfo

DECEMBER 18, 2019

The proliferation of social media has made it easier than ever to check the pulse of your customers and create a community centered around your brand. Use social media platforms to your advantage here—it’s easier than ever for brands to reach out to their customers, listen to feedback, and react in a personalized, genuine way.

Branding 223

Branding Brand Identity Business Zoominfo 223

Zoominfo

OCTOBER 2, 2019

All ZoomInfo products and services are fueled by a comprehensive database of companies and business professionals. Our customers use ZoomInfo’s tools to search for specific companies, employees within certain companies, revenue information, recent web mentions, financial details, and more. Revenue: $77.1 Revenue: $170.8 Revenue: $131.4

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Companies 100

Zoominfo

SEPTEMBER 8, 2019

Be sure to analyze the event itinerary and pick sessions that will make for a good social or online experience. Use the event hashtag : Be sure to use the right hashtags to maximize your social media exposure. This ensures you are a part of the broader conversation surrounding the event online. Get creative!

Conference 162

Conference B2B Zoominfo Cold Calling 162

Marketing Insider Group

JULY 10, 2023

Buyer Intent Data Buyer intent data is an exploding field that uncovers online behaviors from your target audience. Shop around between companies like DealSignal, Cognism, and ZoomInfo to see who can score you a bargain. As the name suggests, you find out where prospects are in their buyer journeys and forecast who to target.

Budget Programs 237

Budget Programs Marketing Automation Services CMS Development Marketing Budget 237

SalesIntel

APRIL 19, 2024

Enricher Enricher is a flexible and customizable data enrichment tool that offers various data points, including emails, phone numbers, social media profiles, and company information. This tool sources data from public records, social media, and internal sources and can process large datasets efficiently.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Zoominfo

MARCH 26, 2018

Leverage social media and review sites to interact with customer advocates and aim to build a “community” rather than a traditional buyer-seller relationship. Online personalities and experts have a huge influence on the modern buyer’s purchase decisions—even in the B2B world. Use social media to interact with your audience.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Zoominfo

JUNE 25, 2018

6 out of 10 people prefer online video platforms like YouTube to live television. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). 43% of B2B buyers use online video to research products or services for their business ( source ). Build your channel.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Zoominfo

MAY 22, 2020

“The establishment of a forward-thinking, business-focused data privacy and compliance team that can enable and support your sales team will only become more important as the privacy landscape continues its rapid global expansion ,” wrote Taylor Dronen, director of data practices and data protection officer at ZoomInfo. Digital behavior?—such

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months. 92% of B2B customers watch videos online ( source ). Contact ZoomInfo today!

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Zoominfo

OCTOBER 20, 2021

We’re seeing a huge uptick across the board as restrictions lift,” says Kerry Moore, Vice President of Talent Acquisition at ZoomInfo. Get to know your candidate Take the time to learn about your potential candidate before sending them a prospecting email or connecting on social media. Let’s take a closer look.

Zoominfo 147

Zoominfo High Quality Lead Outreach Acquisitions 147

Zoominfo

JULY 17, 2018

Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. Most businesses promote their webinars across several different marketing channels, from social media to email to paid search ads. Conversely, your social media channels generate a higher percentage of registrants.

Webinar Metrics 255

Webinar Metrics Paid Content Paid Search Agency Allocation 255

Zoominfo

NOVEMBER 12, 2018

Journalists have linked this online podcasting boom to the ubiquity of smartphones, time spent in transit, and online music services. Or, to learn more about the ZoomInfo B2B database , contact our sales team today. The post 18 Quotes About Podcasting for Business Professionals appeared first on ZoomInfo Blog.

Business 223

Business Zoominfo Advertising Mediums Broadcasting 223

Vidyard

JANUARY 6, 2022

Zoominfo 2.5 Online Video Platform Built for Business Enterprise video hosting and sharing solution that’s built to meet your needs. LinkedIn Sales Navigator LinkedIn is the business world’s answer to social media. Zoominfo Zoominfo is a contact intelligence software for list building. Contents 1. Salesforce 2.2

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. Where do they live online and get the information they need to make buying decisions?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Zoominfo

MAY 6, 2021

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Other approaches to prospecting — including bulk emails, direct messages on social media platforms, website chat messages, and text messaging — held steady as well.

Customer Surveys 130

Customer Surveys Top of Funnel High Quality Lead Zoominfo 130