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New Social Media Advertising Strategies for 2023

Webbiquity

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. Guest post by Nina Petrov.

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A Comprehensive Guide to Optimize Shopify Order Confirmation Page

Huptech Web

The buyer journey experience doesn’t end when the customer clicks Order Now. Here’s how it goes; Customers search for the best deals online. Orders arrive on time. In this article, we’ll cover What is the Order Confirmation Page? Limitations of the Order Confirmation Page based on Shopify Plans.

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5 Ways to Promote Virtual Events on Social Media in 2020

KoMarketing Associates

For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Take Advantage of Organic Social Media Features. Social Media Stories. Facebook Events. Instagram Countdowns.

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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income.

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Strategies to Increase Customer Engagement for Online Businesses

Webbiquity

Here’s what customer engagement means specifically in the context of online businesses, why it’s important, how to measure it, and six ways to improve it. Why is customer engagement significant for online businesses? Online businesses don’t have the real-world presence of physical businesses.

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Accessible Content: How to Ensure Your Online Content is Accessible

Scoop.it

Online content creation isn’t a day’s job. Here, we’ll examine what accessible content is and how you can make your online content more accessible to people with disabilities. Accessible content is any online information with intentional design features to ensure people with disabilities can access and interact with it effectively.

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How To Spice Up Your Social Media B2B Marketing

Navigate the Channel

In order to keep up with the competition, you need to constantly grow your team’s strength and define your brand. To stay on top of your game, you need to spice up your social media marketing. They are interested in what others think and turn to Google searches or online reviews. They then place an order.