ViewPoint

OCTOBER 15, 2013

In a recent article by Ryan Faughnder in the Sept 23 rd edition of the LA Times under the title “ Internet radio''s drumbeat is getting louder,” said that half of Americans (consumers) who go online listen to Internet radio and that the industry is becoming mainstream. The study found that 53% of web users listen to internet services.

PointClear 120

PointClear Marketo Internet Marketing Broadcasting 120

ViewPoint

APRIL 19, 2017

Laura Madison – Laura explained: “As a conversion & social selling specialist, I have educated thousands of dealerships, and salespeople on how to get REAL results converting business from the telephone, internet, and social media to the showroom. Social media is NOT a popularity contest – vanity metrics don’t count.”

Conference 149

Conference PointClear Cold Calling Work Management 149

ViewPoint

MAY 23, 2018

Making additional contact using the right cadence (multiple touches and multiple media including phone, voicemail and email across multiple cycles) is worth the time and money it takes. The premise is that there is so much information available online that salespeople are thought to be unnecessary in the early stages.

Sales Qualified Leads 149

Sales Qualified Leads ROI Lead Ranking Lead Scoring 149

ViewPoint

OCTOBER 27, 2011

Lastly, there are some actions I think any company could take away from this great summary for current social media users and those looking at how to jump in: In the end, people buy from people. “Social media isn’t a task to be delegated to the marketing department.” Dell wins because clients connect with Scott.

Social Marketing 120

Social Marketing Amazon Business Social Media 120

ViewPoint

JULY 25, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. Do you know how media fragmentation works and how to engage consumers across multiple channels and devices? Via Social Media Examiner. Running A Successful Business Blog: Why It Pays to Post. Via OpenView Labs.

PointClear 120

PointClear B2B Marketing Trends B2B 120

ViewPoint

APRIL 2, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. Among the capabilities Weber Shandwick will market via MediaCo are native advertising and digital media buying. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.

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B2B Marketing Linkedin PointClear Marketing Automation Services 120

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AUGUST 11, 2015

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization by Olivier Blanchard. Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships by Katie Delahaye Paine.

Work Management 120

Work Management Marketing Management Wiki ROI 120

ViewPoint

JULY 17, 2013

Josiane Feigon is President of TeleSmart Communications and author of the business bestseller, Smart Selling on the Phone and Online. It is expected that 85% of buyer-seller interactions will happen online through social media and video. To read an excerpt from her latest book, Smart Sales Manager , click here.

B2B Thought Leadership 120

B2B Thought Leadership Skype Work Management Thought Leadership 120

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OCTOBER 29, 2013

They’re on social media so that you don’t always have to be. There’s no silver bullet in sales, he said, but one of the biggest mistakes people make is to create content — a blog, a slideshow, a video interview — and not share it wisely and effectively on social media. Kyle recommends that you go online just a few times a day.

Ideal Customer Profiles 120

Ideal Customer Profiles Cold Calling Fulfillment Linkedin 120

ViewPoint

FEBRUARY 16, 2012

Jeff Molander is a professional speaker, author of Off the Hook Marketing: How to Make Social Media Sell for You and adjunct faculty at Loyola University Business School. Why is it so difficult to generate actual leads and sales using social media in the B2B world? These Brands are Making Social Media Sell. But not by chance.

Customer Satisfaction 120

Customer Satisfaction Sample Youtube Social Media 120

ViewPoint

JUNE 8, 2012

Today’s PowerViews guest is Ginger Conlon, Editorial Director of 1to1 Media. Click to start video at this point — Commenting on how to prioritize investments in social media, mobile and marketing automation, Ginger encourages companies to, again, understand their customers first. 1to1 Media Website: www.1to1media.com.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Top of Funnel Mobile Marketing 120

ViewPoint

JUNE 2, 2016

Additional contact using multiple touches and multiple media—including phone, voicemail and email—across multiple cycles is well worth the time and expense. The premise is that there is so much information available online that salespeople are thought to be unnecessary in the early stages.

Lead Nurturing 120

Lead Nurturing Top of Funnel Sales Qualified Leads Lead Ranking 120

ViewPoint

SEPTEMBER 6, 2012

Why would you want to meet with a salesperson today when everything’s online, too?”. Social Media: Know Where Your Customers Are & Use LinkedIn. Jill talks about additional sales tools—beyond social media—that let sales reps connect and then monitor impact metrics. I’m overwhelmed, I don’t answer my phone. Absolutely.

Paid Search Agency 120

Paid Search Agency Ideal Customer Profiles Training Inbound Marketing 120

ViewPoint

SEPTEMBER 27, 2012

Social media integration. Social Media: The Rise of the Social Buyer in the Complex Sale. Dave says social media has a very important role, and it’s growing. Out of that group, about 70% to 75% said social media was useful or very useful. New marketing channels. Making sense of all the data now available.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

ViewPoint

DECEMBER 8, 2011

Chris is an experienced technology business development & marketing executive, with deep domain expertise in the areas of online and inbound marketing, strategic alliances, demand generation, and corporate development/M&A. Chris originally published this post on November 14, 2011, and it is republished here with his permission.

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Clickthrough Merchandising Demand Generation Agencies ROI 120

ViewPoint

SEPTEMBER 23, 2011

Elizabeth’s comment got me to thinking about the role a human voice plays in prospect development, what this contact strategy shares with digitally-based media, and how it’s different from them. At the same time, we wholeheartedly apply a variety of media both in client programs and in our own marketing and sales initiatives.

Lead Qualification 120

Lead Qualification Lead Nurturing Sales Qualified Leads Lead Ranking 120

ViewPoint

DECEMBER 20, 2011

Social media strategies and ROI. Paul Gillin , social media strategist, speaker, and co-author of Social Marketing to the Business Customer Five Ways B2B Marketers Can Get the Most from Facebook. Rachel Spasser , Vice President of Marketing, Ariba Meaningful Engagement Yields Revenue from Online Lead Generation.

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Blogger B2B Thought Leadership Work Management Marketing Management 120

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. Below are some highlights (a couple of minutes each).

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

ViewPoint

OCTOBER 10, 2011

Buyers can now glean a majority of information on potential solutions from the web or through social media. This disintermediation with sales has effectively given control of the sales cycle to the buyer. But all is not lost.

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CMO Marketing Automation Services Demand Generation Agencies Disintermediation 120

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JULY 17, 2012

Not much different from how a typical consumer goes about buying a new car—how would you feel if you spent three hours online building the exact replica of the car you wanted to buy (make, model, engine, add-ons, color, ETC.), Simply driving large numbers of respondents and dumping them on sales does not work.

Sales Qualified Leads 120

Sales Qualified Leads Work Management Lead Ranking Marketing Management 120

ViewPoint

APRIL 25, 2011

The Tsunami of information available online has reversed that focus, only marketers have been slow to respond accordingly. Social media is at the top of nearly every B2B marketer’s priority list. What drives social media engagement? Let me first say that to make lead generation a main goal is kind of the default answer.

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Lead Gen Emarketing Lead Ranking Lead Scoring 120

ViewPoint

MAY 2, 2012

Social Media: What's Hot? Click to start video at this point — Paul notes social media going mainstream is hot. Social media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele. The Magnification Power of Social Media Comes From Sharing.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

ViewPoint

OCTOBER 11, 2012

He talks about the importance of how media are used in an integrated way: “When I read that it’s only inbound and that outbound is dead—that’s like saying email is dead or telemarketing is dead—I don’t think any of it is dead. If you look at inbound—at its most simplistic—being found, that’s great. You’ve got to be able to say something.

Demand 120

Demand Process Work Management Marketing Management 120

ViewPoint

MAY 8, 2012

Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, a social selling speaker and author of, Off the Hook Marketing: How to make social media sell. But in reality even the most engaging blogs, videos and other forms of online publication fail to produce leads and sales.

Lead Ranking 120

Lead Ranking Lead Scoring Generation Leads 120

ViewPoint

JUNE 15, 2018

Defined offer and message delivery through appropriate media. Defined Offer and Message Delivery Through Appropriate Media. Single media campaigns waste an enormous amount of money. Integrated, multi-media campaigns directed toward focused audience groups work best. What’s it take? Marketing measurement. A Closer Look.

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Cost Forecasting Work Management Marketing Automation Services 136

ViewPoint

SEPTEMBER 12, 2011

He is an experienced online marketing professional with a history of developing personalized, relevant, and timely communications to help businesses close more sales. Jason Kort is one of the forces behind Marketing Automation Times , a blog dedicated to providing the latest news and information on the world of marketing automation.

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Jigsaw Marketing Automation Services Salesforce.com Bandwidth 120

ViewPoint

SEPTEMBER 5, 2013

Online content in the sales and marketing industries is constantly changing. The average American uses three or more devices to access the Web, according to a recent study by ValueClick Media and Greystripe. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.

PointClear 120

PointClear B2B Marketing Eloqua Multi-Channel 120

ViewPoint

JULY 21, 2011

Many C-level decision makers have not yet embraced—and may never—the role of self-education via social media. Technical specifications are to the point, and the buying process may include ordering online or rep engagement with a single contact in a purchasing group. SQLs and closed deals) at risk.

Sales Management 120

Sales Management Enterprise Management Work Management Marketing Management 120