Tony Zambito

NOVEMBER 28, 2010

This past year we’ve witness a meteoric explosion of social media, social business, and many other peripheral digital communications channels.    Without question, social media has dominated the business news in terms of conventional media channels as well as digital media channels.  

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Social Media Peer-to-peer Buy Media 100

Tony Zambito

DECEMBER 12, 2020

Cropping up ubiquitously on social media platforms such as LinkedIn, Twitter, and Facebook are articles about everything virtual and remote. Remote work, virtual selling, digital meetings, video meetings, and many more have worked their way into social media conversations. Some, maybe forever. To work remotely.

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Business Statistics Thought Leadership Budget Programs 252

Tony Zambito

APRIL 21, 2010

  You may have recently sat in a presentation whereby you reviewed results of online surveys, viewed multiple pie charts segmenting data, analyzed customer data reports generated in multi-variant ways, and purchased industry related reports with a chockfull of relevant data.  A hard lesson learned. 

Buyer Personas 100

Buyer Personas Rules Sample Validation 100

Tony Zambito

JULY 24, 2011

  We know from such sources as Basesone’s Buyersphere Report what B2B buyers are doing respective to the use of social media and the Internet as they ultimately make purchase decisions.  Always On : the Social Buyer is living and breathing the “always on” life via social media, social networks, and the Internet. 

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Peer-to-peer Buyer Personas Allocation Social Networks 100

Tony Zambito

MAY 11, 2010

Today, in B2B marketplaces, we are seeing the rise of social media expand at a rate unexpected as we climb out of the financial crisis stupor markets found themselves in the past three years.    With all the chatter about social media, have we lost sight of this important and consistent fact about human behavior and choices? . 

Buyer Personas 100

Buyer Personas Buy Wikipedia Customer Satisfaction 100

Tony Zambito

MARCH 28, 2011

  However, the impact of social media and the digital age is becoming evident in this study.    Nearly 20% of those surveyed indicated they engaged in the buying behaviors of researching online product reviews and other buyer opinions.  Integrating Social Media into your Net Promoter Program.

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Studies Spending Social Media Amazon 100

Tony Zambito

NOVEMBER 15, 2010

  While eBay is an online auction model, it is in the unique position of having to support an infrastructure that enables a seller and buyer marketplace.    We may not be that far off from the future or that far outside the box.    One organization leading the way is eBay. 

Buyer Personas 100

Buyer Personas Paid Search Agency Buying Cycle Lead Ranking 100