Smashmouth Marketing

OCTOBER 8, 2009

Mike: You're presenting on the use of social media in communications. I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin, you can almost get your word out through those channels as opposed to the standard techniques. Are traditional media outlets dying? New media and Web 2.0

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

Mike: You're presenting on the use of social media in communications. I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin you can almost get your word out through those channels as opposed to the standard techniques. Are traditional media outlets dying? New media and Web 2.0

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

DECEMBER 30, 2008

Social media is all the rage right now, and it should be. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Social media is all the rage right now, and it should be. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 29, 2008

Business of Design Online's Jess Sand wrote about How to Find Green Vendors. A few articles worth reading: The Environmental Leader, a green briefing for executives, states that more than 70 percent of directors at U.S. publicly-traded companies said they believe sustainability is important to profitability.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

DECEMBER 28, 2008

publicly-traded companies said they believe sustainability is important to profitability The Ecoprenuerist's Megan Prusynski wrote an article that introduces Sustainability in Business Planning Business of Design Online's Jess Sand wrote about How to Find Green Vendors.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

OCTOBER 6, 2010

Alex Beauchamp, Citrix Online. Alex Howard, O'Reilly Media. Lisa Horner, Citrix Online. He is always insightful, practical, and spot on with his delivery. I thought it would be useful to create a Twitter List of the #IMS10 Speakers. Here you go: [link]. alexthegirl. Amber Naslund, Radian6. ambercadabra. audreymcclelland.

Inbound Marketing 100

Inbound Marketing Twitter PR Marketo 100

Smashmouth Marketing

OCTOBER 20, 2010

Get the eBook and read what these other experts had to say about Pipelines and Funnels: Ardath Albee , CEO and B2B Marketing Strategist at Marketing Interactions Michael Brenner , Director of Online/Social Media at SAP North America Michael Damphousse , CEO/CMO of Green Leads LLC Christopher Doran , VP of Marketing at Manticore Technology Barbra Gago (..)

Top of Funnel 100

Top of Funnel Demand Manticore Word of Mouth 100

Smashmouth Marketing

JANUARY 4, 2009

And, that "72 percent saying they get (green) information in traditional media and 68 percent citing online," and tout portals as still being strong sources of information (of course). Then there is one very important piece of data buried at the bottom, "respondents were recruited ONLINE." I think so.

Research 100

Research Effectiveness Statistics PR 100

Smashmouth Marketing

JANUARY 1, 2009

And, that "72 percent saying they get (green) information in traditional media and 68 percent citing online," and tout portals as still being strong sources of information (of course). Then there is one very important piece of data buried at the bottom, "respondents were recruited ONLINE." I think so.

Research 100

Research Effectiveness Statistics PR 100

Smashmouth Marketing

SEPTEMBER 10, 2009

damphoux : @gerhard20 & @david_genius announced that the social media panel will have open bar. 10k's of people will see our preso online #sales20. gerhard20 : HP is endorsing Barry Rhein's curiosity selling process #sales20. robertlesser : A new crop of photos of the #sales20 Conference [link]. sounds like a tweetup!

Conference 100

Conference Inbound Marketing Linkedin Planning 100

Smashmouth Marketing

APRIL 2, 2009

Customer Engagement Strategies (Online, Phone, Appointment Setting , Sales Initiated Marketing - let's learn and empower sales people). Conclusion: If you are a CMO, VP of Marketing, Field Marketing, Sales Operations, or own any part of Lead Gen, Sales Enablement, Social Media Marketing, you should be attending.

Lead Gen 100

Lead Gen CMO Network Marketing Opinions 100

Smashmouth Marketing

APRIL 25, 2009

Let's face it, the sales team is our first customer because without delivering to them, there won't be actual customers. Let's look at the agenda : Sales Lead Management (ok, has the word "Sales", but who owns Lead Gen ?) If you can't attend, then at least follow it on twitter using hashtag #sales20.

Lead Gen 100

Lead Gen B2B Sales CMO Network Marketing 100

Smashmouth Marketing

SEPTEMBER 10, 2009

10k's of people will see our preso online #sales20 greenleads : just added twitter stream to Green Leads facebook fan page - become a FAN [link] #sales20 darn.gotta head to the airport. sounds like a tweetup! conference -- a big post but full of the updates on how people use the new tech. Will find another 3 tweets later ;).

Conference 100

Conference B2B Sales Twitter Inbound Marketing 100

Smashmouth Marketing

JANUARY 19, 2023

Once you’ve created content such as a white paper or infographic, there’s no need to keep it confined to your territory, in this case, your website or social media channels. Most of their research, 67% according to Gartner, will be conducted online. Expand the kingdom, of course.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130