| | | Measurable Marketing | |  Media + Online | 15 articles |
| Page 1 of 1 | Previous | Next | MEASURABLE MARKETING OCTOBER 12, 2010  The Benefits of Online Lead Generation Econsultancy has released its 2010 Online Lead Generation Report which is produced in association with Clash-Media , a lead generation specialist. Some of the highlights of the report include: Budgets for online lead generation are increasing (they number of respondents who said that their online lead generation budgets have gone up since last year increased from 59% to 65%). | MEASURABLE MARKETING FEBRUARY 3, 2012  Email Marketing: What to Watch Out For in 2012 In recent years, email marketing has sometimes been overshadowed by mobile and social media's rising popularity, often categorized as an "old school" (aka boring!) Before delving into forecasts on the future of email marketing, it will be useful to have a look at where email "stands" amongst other digital channels. marketing channel. • "I see integration as the issue [.], | | | | | |
| MEASURABLE MARKETING OCTOBER 18, 2010  How not to do SEO Forgetting about social media. Social media and SEO are very intricately connected, although many people don’t realize to what extent. Social media has an enormous effect on your SEO because it helps drive targeted, relevant traffic to your website and whether you like it or not, it’s going to be around for a while. Using generic URLs. The same goes for SEO. | MEASURABLE MARKETING APRIL 5, 2012 What to Consider When Putting Together a Gamification Strategy Debbie Hemley, from Social Media Examiner , published a useful guide to the 26 elements of a good gamification marketing strategy, or 26 things marketers need to keep in mind when building a strategy. Incentivizing Online Activities. More and more companies today are latching onto the potential of gamification to drive engagement and awareness, and the number of companies delivering gamification-specific services has also increased. Here are the elements we found to be most useful: " Player Types" - understand the different ways that people interact with games. Flow Theory. | MEASURABLE MARKETING OCTOBER 14, 2010  Gap's Re-Branding Misfire Here’s another story about a big company and a big social media disaster. Following the extreme online abuse the new logo was receiving Gap’s North American President Marka Hansen, turned to social media herself by blogging on popular internet blog The Huffington Post , trying to defend Gap’s decision. Social media is extremely powerful. What happened? | MEASURABLE MARKETING APRIL 4, 2011 5 Demand Generation Best Practices This post gives some of our top best practices for creating effective campaigns that interest your key audience, driving sales and ROI from your online efforts. Understanding who you’re trying to reach, what they’re looking for by building lead profiles is an important way to help get the most you can out of your online efforts. By doing a little research into where your key audience interacts online you can make sure that you’re using the right channels to reach them. Not all organizations have their customers using social media or email. | | | | | | | |
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MEASURABLE MARKETING | THURSDAY, JANUARY 12, 2012  4 New Year's Resolutions for Digital Marketers
online ad. It's no longer enough just to be present on social media channels. Brands and businesses have developed new ways to take their social media initiatives to a whole new level, delivering content to their customers in hyper-relevant contexts. Consider, for example, Best Buy's “ Twelpforce ,” a Twitter-based help desk, which stands as a perfect example of using social media for multiple functions, including customer support, streamlining call centre costs, PR and marketing Can we call 2012 the year of digital? eMarketer. has predicted a 14.4% MORE >> -
MEASURABLE MARKETING | FRIDAY, SEPTEMBER 23, 2011  Mobile Websites for Higher Education
It’s more than clear that young people are leading the growth in usage of smartphones and mobile web in North America - 42% of people aged 18-29 go online mainly via mobile phone ( eMarketer , 2011). When designing the user experience for the Lakeland mobile website, our team of mobile web specialists were sure to incorporate everything that the multi-tasking, social student of today needs to access on the go, including social media, event calendars, links to student portals, news feed, and a zoomable campus map. Check out some visuals of the mobile website below. Homepage. MORE >> -
MEASURABLE MARKETING | FRIDAY, MARCH 9, 2012  Who's Using Today's Biggest Social Networks: An Infographic
As social media usage continues to rise, it's always useful to check in and see exactly which social sites are being used by whom. We came across a great infographic today from Online MBA, and it captures a range of demographic info around social media users, including gender, age, educational level, income, etc. Some highlights: College and university students comprise the majority of users for sites like Pinterest, Twitter, Facebook, Reddit and Digg. Young, tech-savvy males seem to prefer Google+, with women leaning towards Pinterest (82% are women MORE >> -
MEASURABLE MARKETING | THURSDAY, JANUARY 19, 2012  SOPA: The Rise of a New Internet Era?
SOPA, the Stop Online Piracy Act, is designed to target and penalize online copyright infringement. by Creative America , an organization representing leading entertainment unions and media companies in support of the bills. For journalists, bloggers and techies. alike, this week has passed in a. whirlwind of headlines covering. the controversy surrounding SOPA, the. proposed anti-piracy legislation in the U.S. Some of the powerful language used to characterize the dispute? Protest, blackout, fear and censorship, to name but a few. What is SOPA? What does that mean? MORE >> -
MEASURABLE MARKETING | MONDAY, JANUARY 16, 2012  Perspectives on The Digital Privacy Debate in 2012
agree that online companies have access and control over too much of their personal information, with male consumers following at 74%. The Role of Mobile and Social Media. Social media adds another layer to the debate. Privacy in the digital age.an oxymoron for. some, a heated debate for most. The following. webinar from eMarketer is incredibly effective in outlining different perspectives around the digital privacy issue, while also the exploring the ways in which marketers and advertisers can address these concerns. Trust. Control. Transparency. Consumer Concerns. MORE >>
- Trophies Driving Blog & Social Media Engagement MEASURABLE MARKETING | MONDAY, MAY 9, 2011
- Balancing Corporate and Personal Branding MEASURABLE MARKETING | MONDAY, OCTOBER 4, 2010
- Web Marketing Digest - March 18, 2011 MEASURABLE MARKETING | FRIDAY, MARCH 18, 2011
- 3 Ways You may be Sabotaging Your B2B Website MEASURABLE MARKETING | WEDNESDAY, SEPTEMBER 22, 2010
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