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Integrating Online Video with Your Marketing Tech Stack

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Video by itself is an effective, engaging content f o r m that provides high ROI, and integrating your online video platform (OVP) with your existing tech stack ensures you can make the most of your video investment.

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How Data Will Change Marketing in 2017

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Data will deliver more tailored recommendations related to each customer or segment that will enable more personalized content and interaction across social media and other channels.

Still Wondering How to Get Started in Social Media in 2016?

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It is sometimes hard to imagine this for many marketers, but there really are people who are not yet using social media marketing for their business, or who could use a good refresher on how to use it well. Perhaps you are not active on social media yourself.

How 4 Brands Are Revolutionizing the Customer Experience

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Its founder began reaching people by mail with a three-page flyer starting in 1912, and online sales didn’t surpass catalog sales until almost 100 years later in 2009. And of course, they also make it easy to purchase with a few clicks online or in their mobile app.

B2B Marketing Trends for 2016

Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] E – Engage Meaningfully via Social Media. social media.

The Undeniable Benefit of a Consistent Cross Channel Marketing Message

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The reason why this approach seems to work so well is because consumers actually use multiple channels when they go through the purchase process, including search engines, brand websites, and customer reviews as well as social media, blog posts, and mobile channels.

How Social Media Can Impact Corporate Culture

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This go round it's Social Media. The key to improving your company culture with social media marketing. When we talk about online marketing, we’re usually concerned with reaching new markets, bulking up our conversion rates and looking out for our bottom line.

The Power of Instagram in Email Marketing

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Instagram in Email Marketing Before contextual email technology was available, inserting social media content into an email template wasn’t easy. Email marketers began cross-channel marketing with social media icons to decrease the amount of content upkeep.

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Using Data-Driven Marketing for Business Success

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With the advent of huge amounts of data now available, thanks to online interactions and shopping, digital marketing has become hugely reliant on this data-type of information for decision-making.

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B2B Marketing Trends for 2016

Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] E – Engage Meaningfully via Social Media. social media.

Let’s Celebrate the 2017 Markie Awards Finalists!

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DLT - Using their ABM framework, DLT was able to increase quote requests year over year by 40% and decrease their cost per impression on account-based advertising by more than 50% over their traditional media campaigns in print, radio and bus ads. Tolexo Online Private Ltd.

Machine Learning: Why the Most Effective Marketing Strategy is Invisible

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These platforms are seamlessly providing a personalized online experience through algorithms that are invisible to the average user. Retail-specific machine learning platforms are powered by several algorithms that automatically learn from both offline and online interactions over time.

3 Ways to Connect Video Advertising to the Customer Journey

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Video is the most effective type of media with sight, sound and motion, and when connected into all of your marketing channels, it creates more impactful customer journeys by re-engaging and driving them towards conversion.

7 Compelling Reasons to Invest in Mobile Marketing

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Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information. These platforms combined now account for 60% of all digital media time, spent according to comScore.

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B2B Marketing Trends for 2016

Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] E – Engage Meaningfully via Social Media. social media.

Why Cross Channel Marketing Needs To Be Visual

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According to 2016 Forrester Wave Report, “Rich media content is the soul of customer experience.” ” In fact, “rich media, like videos and images are unparalleled in their ability to drive customer attention and create emotional connections.”

What CMOs Can Learn From Eminem

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The martech solution you use must have the ability to stitch together a unified view of the consumer by connecting four times more identifiers across media environments and online/offline data to truly reach right person at the right place.

Millennials Want to Identify with Brands and Their Content

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Millennials are the content creation generation , with 46% posting content online that they themselves have created. Looking at social media alone, there are tremendous opportunities for brands to take steps toward co-creation.

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5 Stats You Need to Know About Online Video Marketing [Infographic]

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the cloud-based solution for creating, sharing and tracking online and mobile video presentations, and an Eloqua partner. It’s no secret that online video has become one of the hottest trends in content marketing. Here are five statistics to know about online video marketing: #1.

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5 Mobile Insights That Will Change How You Market to Millennials

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This means showing up in their social feeds with a highly targeted offer, or giving them the information they are looking for with the least friction as possible - forget online lead forms with seven fields. Everywhere you go, millennials are looking down at their phones.

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4 Ways to Battle the Content Marketing Paradox

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A recent TrackMaven study found that the amount of branded content across social media increased by 35% in 2015, while content engagement decreased by 17%, a phenomenon called the content marketing paradox.

Taking Another Look at Confirmed Opt-in Email

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There are multiple ESPs advertising daily on TV, radio, and of course everywhere online. They made a single purchase, but did not notice the pre-checked box during the online checkout process.

The Future Will Bring More Cross Channel Marketing Opportunities

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Your customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets. It's time for Friday Five where we present five curated recent articles on one topic. This time, it's cross channel marketing.

Data Driven Marketing: 7 Trends To Change Your Customer Relationship

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Every single online behavior leaves a track that can be transformed into data to be turned into information and deliver more relevant communications to the consumer as an individual. People-based targeting : offering relevance depends on more than just customer online purchase behavior.

What's Holding CMOs Back From Using a Mobile Data Management Platform

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As users spend more time engaging with media on mobile devices, brands are—not surprisingly—increasing ad spend on mobile platforms.

Social Media is Even More Important in our Modern Marketing Future

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For many marketers social media has become something that they don't talk about anymore, but they know they have to use it for their success. We are way beyond the point of vanity metrics, and social media goals and metrics need to align with those of the business.

New Gartner Report: Build Your Digital Marketing Hub

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In some cases, you might be leveraging technology from a vendor like Oracle for the foundational components of your digital marketing hub, but marketers can also pull in other data, application and media sources as needed to provide more consistent customer experiences.

9 Experts Answer “What Makes an Online Video Worth Sharing?”

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The result is solid advice you can use when thinking about getting maximum reach for your online video. Steve Garfield , Author of “Get Seen: Online Video Secrets to Building Your Business.”. Jon Buscall , Founder of Jontus Media.

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How B2B Marketers Can Get Better Targeting and Deeper Insights

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However, B2B marketers are faced with the uphill task of making sense out of data from several systems, both online and offline, internal and external.

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Mobile Marketing Trends for 2016

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In 2015, mobile use finally exceeded PC use and mobile optimization became crucial for online advertising. Read the full story on Social Media Today. ###.

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Why is Mobile at the Heart of the Customer Journey?

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Today we don’t “go online” anymore because we live online. We are making phone calls, thumbing text messages, snapping pictures, marking calendars, checking social media and the list goes on and on … and on.

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Save the Data: How to Marry Your Figures With Your Customer Profile

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From email to social media, from real-life sales transactions to clicking of a programmatic ad – this plethora of touch points spells the end of the simple linear customer journey. The data revolution is both a blessing and a challenge for the Modern Marketer.

4 Examples of Content Curation Done Right

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Verne Global began by taking advantage of free buzz generated through social media. More than 50% of Verne Global’s inbound requests for media and PR now come from Green Data Center News, and it usually only takes an hour a day to update — often from a mobile phone.

Seven Ugly Truths About Content Marketing

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Rachel has developed successful content marketing programs for B2B companies including The Princeton Review and Fannie Mae.You can read her musings on PR, social media, and content marketing on her blog, Metscher’s Musings. Start researching what social media channels they engage in.

Oracle Selected as Strong Leader Among Digital Marketing Platforms

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Built on an open platform, the Oracle Marketing Cloud helps marketers immediately leverage hundreds of digital innovations from application, paid media, and audience data providers.

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9 Reasons Marketers Need a Data Management Platform

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Data contained in systems that a company already manages, like a website, social media, CRM, retail point of sale, call center, and mail. You want to manage multiple online campaigns across different devices. Big data. Bigger data. Data this and data that.

Should the CMO Oversee the Whole Customer Experience?

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says it all: " The shift to digital marketing, electronic commerce, and social media and mobile interactions continues to bring a massive transformation to how brands and organizations engage prospects and customers."

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A Look at the Future of Social Marketing Automation

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His job is to raise the voices and share the stories of grassroots marketers, community managers, and social media managers, including those who use Oracle products and technologies. Gathering real-time stats that tell you what your most valuable customers are doing online.

Predictive Customer Service is the Future of Shock and Awe

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A Company to Model: KLM Royal Dutch Airlines “People lose stuff on planes,” says Karlijn Vogel-Meijer, Global Director of Social Media at KLM. Customer service is the new marketing, and being good at it requires knowing how to hug your haters.