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Integrating Online Video with Your Marketing Tech Stack

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Video by itself is an effective, engaging content f o r m that provides high ROI, and integrating your online video platform (OVP) with your existing tech stack ensures you can make the most of your video investment. Working with a myriad of SaaS tools and integrations is the reality of an enterprise marketer, so your online video platform needs to integrate with them all.

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Still Wondering How to Get Started in Social Media in 2016?

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It is sometimes hard to imagine this for many marketers, but there really are people who are not yet using social media marketing for their business, or who could use a good refresher on how to use it well. Social media has gone from a check the boxes exercise to a critical component that is fully integrated into marketing campaigns and other business activities. Social Marketing

7 Compelling Reasons to Invest in Mobile Marketing

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Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information. These platforms combined now account for 60% of all digital media time, spent according to comScore. Up to 29% of consumer media time is now spent on mobile platforms. And not just the consumers!

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Does Paid Social Media Work?

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It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Read the full story on Social Media Examiner. Social Marketing

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Evangelizing a Content Marketing Program

online travel magazine; and even exciting forays into. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape. All rights reserved. That’s why.

4 Ways to Battle the Content Marketing Paradox

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recent TrackMaven study found that the amount of branded content across social media increased by 35% in 2015, while content engagement decreased by 17%, a phenomenon called the content marketing paradox. As such, they’re engaging with brands less than they did when they were spending less time online with fewer devices. Here are the best ways to beat the paradox: 1.

How Social Media Can Impact Corporate Culture

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This go round it's Social Media. The key to improving your company culture with social media marketing. When we talk about online marketing, we’re usually concerned with reaching new markets, bulking up our conversion rates and looking out for our bottom line. However, what if our online presence could also help build a healthier and more unique company culture?

5 Mobile Insights That Will Change How You Market to Millennials

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This means showing up in their social feeds with a highly targeted offer, or giving them the information they are looking for with the least friction as possible - forget online lead forms with seven fields. When asked about their preferred method for contacting a business, 66% said they were likely to call a business vs. only 22% who said they were likely to use social media.

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9 Reasons Marketers Need a Data Management Platform

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Data contained in systems that a company already manages, like a website, social media, CRM, retail point of sale, call center, and mail. You want to manage multiple online campaigns across different devices. You need to connect all of your data—known or anonymous, online or offline, deterministic or probabilistic, user level or household—to a single individual.

How B2B Marketers Can Get Better Targeting and Deeper Insights

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However, B2B marketers are faced with the uphill task of making sense out of data from several systems, both online and offline, internal and external. Knowledge about your customers’ preferences at specific moments is critical to unlock the marketing potential of contextual intelligence today’s digital marketplace provides. Data Management

New Gartner Report: Build Your Digital Marketing Hub

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In some cases, you might be leveraging technology from a vendor like Oracle for the foundational components of your digital marketing hub, but marketers can also pull in other data, application and media sources as needed to provide more consistent customer experiences. Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. Connected Data. Actionable Audience Profile.

Study: How Much of Your Content Marketing Is Effective?

Terms like native content, brand publishing, and owned media are set to evolve. storytelling, both in print and online. 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144. to be tackled if brands want to compete with traditional media. excluding social media posts)? people just for their media house. All rights reserved.

Mobile Marketing Trends for 2016

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In 2015, mobile use finally exceeded PC use and mobile optimization became crucial for online advertising. Read the full story on Social Media Today. ###. Welcome back to another installment of The Friday Five, your weekly curated content roundup of five articles related to one specific topic. This week's topic: Mobile Marketing. Top 10 mobile marketing trends for 2016.

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5 Stats You Need to Know About Online Video Marketing [Infographic]

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by Jesse Noyes | Tweet this Today’s infographic comes courtesy of Brainshark, Inc. , the cloud-based solution for creating, sharing and tracking online and mobile video presentations, and an Eloqua partner. It’s no secret that online video has become one of the hottest trends in content marketing. Here are five statistics to know about online video marketing: #1.

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Predictive Customer Service is the Future of Shock and Awe

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Company to Model: KLM Royal Dutch Airlines “People lose stuff on planes,” says Karlijn Vogel-Meijer, Global Director of Social Media at KLM. They used to take found items to the KLM transfer desk with a note that said “this was found in seat 2D” and hopefully the airline could match it up with the online forms a few days later. Have you found it?’”

4 Examples of Content Curation Done Right

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Verne Global began by taking advantage of free buzz generated through social media. More than 50% of Verne Global’s inbound requests for media and PR now come from Green Data Center News, and it usually only takes an hour a day to update — often from a mobile phone. In fact in 2014, CNBC listed at as the #1 most overused word of the year. Verne Global data center.

Content Marketing Playbook: Strategy and Roadmap

rise as a media powerhouse in its own right. editorial endeavor. “I really approached it as an online magazine rather. produce an online magazine that tells people some- thing new,” he says. media platform are all extremely valuable. Primary source of understanding is through sur- face-level media reports. investment media and financial advisors. publisher.”

Why is Mobile at the Heart of the Customer Journey?

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Today we don’t “go online” anymore because we live online. We are making phone calls, thumbing text messages, snapping pictures, marking calendars, checking social media and the list goes on and on … and on. Mobile not only facilitates personalized marketing online, it’s also is driving a massive increase in one-on-one conversation via the phone.

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Oracle Selected as Strong Leader Among Digital Marketing Platforms

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Built on an open platform, the Oracle Marketing Cloud helps marketers immediately leverage hundreds of digital innovations from application, paid media, and audience data providers. Additional highlights of this report showcase Oracle’s vision to connect online and offline interactions to one customer, bridge anonymous and known marketing, and adapt with behavior-based orchestration.

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Social Media is Even More Important in our Modern Marketing Future

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For many marketers social media has become something that they don't talk about anymore, but they know they have to use it for their success. We are way beyond the point of vanity metrics, and social media goals and metrics need to align with those of the business. This is not news. Time and Traffic. This in turn requires measurable proof. Social Marketing

Should the CMO Oversee the Whole Customer Experience?

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says it all: " The shift to digital marketing, electronic commerce, and social media and mobile interactions continues to bring a massive transformation to how brands and organizations engage prospects and customers." The opening of the Executive Summary from the aptly-titled research report Should the Chief Marketing Officer Oversee the Whole Customer Experience? CMO Corner

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Marketing Technology: 3 Solutions You Can't Live Without

CRM Platform Marketing Automation Platform Social Media Platform If You’re Feeling Ambitious: Next Steps After the Core Three Account Based Marketing Tool Ad Retargeting Tool. Salesforce is a 100% cloud-based CRM solution with specific products for sales, marketing, service, online communities and analytics as well as a public community of add on. social media platform can help more.

Managing Customer Identity Guarantees the Right Message to the Right Person

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Data Management Platform (DMP) is the center point for a digital marketing organization and the key to enable cross-channel orchestration by connecting online and offline interactions to a single customer. ” Resolving identity isn’t just about putting cookies in the customer’s browser or placing a relevant ad on a media platform. And find more people like them.

Creating a Competitive Advantage with Data-Driven Marketing

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We’re talking about influencing campaigns even as they're going on, whether it is social media or email marketing. By using online demographic and psychographic information marketers can discover the appropriate audience, create relevant messages, and test efficacy. It should come as no surprise to anyone that our world is data-driven. Efficiency. Real-Time Optimization.

Seven Ugly Truths About Content Marketing

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Rachel has developed successful content marketing programs for B2B companies including The Princeton Review and Fannie Mae.You can read her musings on PR, social media, and content marketing on her blog, Metscher’s Musings. The plethora of online content is astounding on the topic; more than 1 billion search results appear. Has the media picked up the report?

The Path to Adaptive Marketing: An Introduction

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Pragmatic Identity Management, Both Online and Offline. This hinders marketing’s ability to reach that customer quickly and consistently across paid, owned and earned media. “I only live in the past and the future; my existence is solely devoted to a) thinking about what will happen next and b) thinking back to what’s happened before.” They must adapt.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Depth Of This Goodwill Social media, online activity, and the mobile. the company, it must come from customers.” “the rise of social communities and media amplifies the voice of everyone. online adults are five times. more likely to trust a brand or product recommendation from friends or family than from an online. in online panels.) engage with peers.

Some Social Media Mistakes Are Fatal and Other Social Media News

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Social media marketing. This Week's Friday Five: Social Media. Fatal Mistakes That Will Kill Your Social Media Marketing Campaign. Social media marketing is a highly rewarding strategy, but it’s also a volatile one. Ways to Use Storytelling in Your Social Media Marketing. Do you want to use storytelling in your social media marketing?

A Look at the Future of Social Marketing Automation

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His job is to raise the voices and share the stories of grassroots marketers, community managers, and social media managers, including those who use Oracle products and technologies. Gathering real-time stats that tell you what your most valuable customers are doing online. Follow Nikki on Twitter  @nikkiserapio. The case for using marketing automation technology is clear. Enjoy!”.

3 Compelling Stats that Make the Case for Social Selling for B2B

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75% of B2B buyers use social media to be more informed about vendors ( Source ). They are now finding that information, and more, online. Takeaway: Just as buyers use social media to learn about you, use the same tools to keep up with them. 3. Takeaway: Make connections online and gradually build trust. Social selling is the latest trend to hit the sales world in years.

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B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks

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Also, you can use emails to recruit individuals into your social media marketing communities where you can continue to nurture them. To nurture your leads most successfully, sending them content that helps to move them through the buying cycle, you need to: Score your leads based on how they interact with your organization online. “A small leak will sink a great ship.”

Content Methodology: A Best Practices Report

and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. Social Media • Activation across. Content. In the.

How To Win At Social Media Marketing From 8am-8pm: Your Timetable

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Social media never sleeps, find out how you can fit it all around your day. Being a Social Media Manager can be stressful - you need to juggle staying on top of trends, whilst creating a longer term strategy. Being successful in your role requires structure, so here is a plan to that will assist you in making your social media marketing a success. 8am: The morning commute.

5 Ways to Create More Content Today

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Much like social media has matured over the last five years, content marketing is still maturing and everyone is trying to understand and harness the power of useful, relevant, and valuable content. Depending on the study, most research shows that more than 70% of people online consult reviews or ratings before a purchase. The problem is, you will never have enough content. Literally.

Marketing in the Express Lane: 14 Tips From 14 Experts

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Richard Hill of Quarry on 3 email must dos for 2014. • Jay Baer , Author and content expert, on how to offer true “Youtility”. • Lee Odden of TopRank Online on optimizing social content. The trouble with such a high quantity of information coming from so many viable resources often can be a lack of time or opportunity to sift through the mass of insight. But this is 2014!

9 Experts Answer “What Makes an Online Video Worth Sharing?”

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The result is solid advice you can use when thinking about getting maximum reach for your online video.  Steve Garfield , Author of “Get Seen: Online Video Secrets to Building Your Business.”. I’d say it has a lot to do with whether or not it’s been shared in your trusted network of peers. Marketers and creative types are constantly on the hunt for video marketing tips. Whimsy.”

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” 632 marketers with an online survey of 25 questions. According to PQ Media’s “Global. important media topic of 2015. social media, brands and publishers alike have had. media operation. All rights reserved.

3 Online Marketing Trends To Take Advantage Of

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Each year we see new online marketing trends come and go, some will remain relevant but most of these trends are constantly shifting and evolving to fit the ever fast moving industry. Data Insights in Online Marketing - Spending on marketing analytics is expected to increase 60% by 2015 according to Gartner. With the increase in action on all social media platforms a huge bonus becomes apparent to online marketing specialists, data. What other brands are they interacting online? How much time do they spend online? Active digital-fraud fighter.

Oracle Marketing Cloud Launches New Account Based Marketing Capabilities

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These new capabilities help marketers optimize targeting on paid media, more effectively engage prospects, and simplify data management and integration. Here is a brief synopsis of these capabilities: Through direct integration with Oracle Data Cloud B2B marketers can prospect for anonymous users based on account data including online behavioral data and offline data such as past purchases.

10 Top Trends Driving The Future Of Marketing

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Editor's Note: Today's post comes courtesy of Daniel Newman , President of V3 Broadsuite and Broadsuite Media Group, a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes. Content, particularly visual content, will rule the roost in the online marketing world, evolving into various forms and disrupting the conventional marketing models. Naturally, marketers are preoccupied with questions like: What is the next big campaign? Everyone wants to the answers.

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Why the Best CMOs in the World are Customer Champions Every Step of the Way

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With digital conversations occurring directly and indirectly online via social media, reviews, customer feedback and peer-based conversations, it’s simple to interact and listen to customers. Interactive customers, for many industries, are a brand’s best friends. The root of all good marketing begins with the customer. Because our members are The CMO Club.

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B2B Marketing Trends for 2016

Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.

How Data Can Be a Competitive Weapon in Your Content Marketing

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” This was a successful content marketing campaign for us: we created a wealth of content that generated awareness, inbound traffic, mentions on social media and earned media coverage. The high percentage surprised some of us and it generated a lot of discussion online. Follow Dennis on Twitter @dshiao. We’re competing for YOUR attention. So what’s the answer?