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Integrating Online Video with Your Marketing Tech Stack

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Video by itself is an effective, engaging content f o r m that provides high ROI, and integrating your online video platform (OVP) with your existing tech stack ensures you can make the most of your video investment. Working with a myriad of SaaS tools and integrations is the reality of an enterprise marketer, so your online video platform needs to integrate with them all.

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How Data Will Change Marketing in 2017

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Data will deliver more tailored recommendations related to each customer or segment that will enable more personalized content and interaction across social media and other channels. With such a high volume of data available, it comes as no surprise that the information it holds will change how we approach marketing in 2017 and beyond. Enhanced Content Relevance. Data-Driven Marketing

The Undeniable Benefit of a Consistent Cross Channel Marketing Message

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The reason why this approach seems to work so well is because consumers actually use multiple channels when they go through the purchase process, including search engines, brand websites, and customer reviews as well as social media, blog posts, and mobile channels. Creating One Single ID for Offline and Online Data. Say it the Same Way Everywhere. Cross Channel Marketing

Still Wondering How to Get Started in Social Media in 2016?

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It is sometimes hard to imagine this for many marketers, but there really are people who are not yet using social media marketing for their business, or who could use a good refresher on how to use it well. Social media has gone from a check the boxes exercise to a critical component that is fully integrated into marketing campaigns and other business activities. Social Marketing

B2B Marketing Trends for 2016

Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.

Does Paid Social Media Work?

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It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Read the full story on Social Media Examiner. Social Marketing

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What CMOs Can Learn From Eminem

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The martech solution you use must have the ability to stitch together a unified view of the consumer by connecting four times more identifiers across media environments and online/offline data to truly reach right person at the right place. For those who do not know me, I am not exactly the biggest Eminem fan. Nothing against him or his music - just not my cup of tea. And guess what?

How Social Media Can Impact Corporate Culture

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This go round it's Social Media. The key to improving your company culture with social media marketing. When we talk about online marketing, we’re usually concerned with reaching new markets, bulking up our conversion rates and looking out for our bottom line. However, what if our online presence could also help build a healthier and more unique company culture?

The Power of Instagram in Email Marketing

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Instagram in Email Marketing Before contextual email technology was available, inserting social media content into an email template wasn’t easy. Email marketers began cross-channel marketing with social media icons to decrease the amount of content upkeep. Almost overnight, graphical social media icons became the standard for integrating social media into email consistently.

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B2B Marketing Trends for 2016

Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.

3 Ways to Connect Video Advertising to the Customer Journey

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Video is the most effective type of media with sight, sound and motion, and when connected into all of your marketing channels, it creates more impactful customer journeys by re-engaging and driving them towards conversion. There’s more opportunity than ever to create engaging journeys that provide value to your customers. Leverage a variety of data to personalize your video creative.

Using Data-Driven Marketing for Business Success

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With the advent of huge amounts of data now available, thanks to online interactions and shopping, digital marketing has become hugely reliant on this data-type of information for decision-making. The data has many sources like a company’s CRM or ERP system or its website and social media presence. Now we've matured and we correlate our data and study it. There is help.

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Machine Learning: Why the Most Effective Marketing Strategy is Invisible

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These platforms are seamlessly providing a personalized online experience through algorithms that are invisible to the average user. Retail-specific machine learning platforms are powered by several algorithms that automatically learn from both offline and online interactions over time. Innovative technology in the retail world doesn’t always mean flashy gadgets.

7 Compelling Reasons to Invest in Mobile Marketing

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Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information. These platforms combined now account for 60% of all digital media time, spent according to comScore. Up to 29% of consumer media time is now spent on mobile platforms. And not just the consumers!

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B2B Marketing Trends for 2016

Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.

Why Cross Channel Marketing Needs To Be Visual

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According to 2016 Forrester Wave Report, “Rich media content is the soul of customer experience.” ” In fact, “rich media, like videos and images are unparalleled in their ability to drive customer attention and create emotional connections.” Imagine you are working on building a cross-channel marketing campaign. Would you be able to do it?

Millennials Want to Identify with Brands and Their Content

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Millennials are the content creation generation , with 46% posting content online that they themselves have created. Looking at social media alone, there are tremendous opportunities for brands to take steps toward co-creation. Millennials are officially America’s largest generation. According to recently released population estimates from the U.S. Currently, U.S.

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The Future Will Bring More Cross Channel Marketing Opportunities

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Your customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets. As a digital marketer trying to optimize paid media efforts to maximize online conversions and sales to drive revenue growth, proper attribution is paramount to evaluating your success. Personalized marketing is nothing new.

5 Stats You Need to Know About Online Video Marketing [Infographic]

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by Jesse Noyes | Tweet this Today’s infographic comes courtesy of Brainshark, Inc. , the cloud-based solution for creating, sharing and tracking online and mobile video presentations, and an Eloqua partner. It’s no secret that online video has become one of the hottest trends in content marketing. Here are five statistics to know about online video marketing: #1.

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5 Mobile Insights That Will Change How You Market to Millennials

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This means showing up in their social feeds with a highly targeted offer, or giving them the information they are looking for with the least friction as possible - forget online lead forms with seven fields. When asked about their preferred method for contacting a business, 66% said they were likely to call a business vs. only 22% who said they were likely to use social media.

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4 Ways to Battle the Content Marketing Paradox

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recent TrackMaven study found that the amount of branded content across social media increased by 35% in 2015, while content engagement decreased by 17%, a phenomenon called the content marketing paradox. As such, they’re engaging with brands less than they did when they were spending less time online with fewer devices. Here are the best ways to beat the paradox: 1.

What's Holding CMOs Back From Using a Mobile Data Management Platform

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As users spend more time engaging with media on mobile devices, brands are—not surprisingly—increasing ad spend on mobile platforms. Two years ago, almost 20 percent of worldwide digital ad spend was projected to be allocated towards mobile, and this figure is expected to rise to 70% globally, and 72% in the US by 2019 according to eMarketer. What’s Holding CMOs Back?

Data Driven Marketing: 7 Trends To Change Your Customer Relationship

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Every single online behavior leaves a track that can be transformed into data to be turned into information and deliver more relevant communications to the consumer as an individual. 2. People-based targeting : offering relevance depends on more than just customer online purchase behavior. Hyper personalization : personalizing the consumer experience is mandatory. Data Management

Taking Another Look at Confirmed Opt-in Email

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There are multiple ESPs advertising daily on TV, radio, and of course everywhere online. They made a single purchase, but did not notice the pre-checked box during the online checkout process. At a time when privacy and security are top of mind for everyone online, and viral social media rants are way too common, lack of a clear and explicit opt-in is a big gamble for any brand.

Social Media is Even More Important in our Modern Marketing Future

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For many marketers social media has become something that they don't talk about anymore, but they know they have to use it for their success. We are way beyond the point of vanity metrics, and social media goals and metrics need to align with those of the business. This is not news. Time and Traffic. This in turn requires measurable proof. Social Marketing

New Gartner Report: Build Your Digital Marketing Hub

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In some cases, you might be leveraging technology from a vendor like Oracle for the foundational components of your digital marketing hub, but marketers can also pull in other data, application and media sources as needed to provide more consistent customer experiences. Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. Connected Data. Actionable Audience Profile.

How B2B Marketers Can Get Better Targeting and Deeper Insights

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However, B2B marketers are faced with the uphill task of making sense out of data from several systems, both online and offline, internal and external. Knowledge about your customers’ preferences at specific moments is critical to unlock the marketing potential of contextual intelligence today’s digital marketplace provides. Data Management

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Mobile Marketing Trends for 2016

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In 2015, mobile use finally exceeded PC use and mobile optimization became crucial for online advertising. Read the full story on Social Media Today. ###. Welcome back to another installment of The Friday Five, your weekly curated content roundup of five articles related to one specific topic. This week's topic: Mobile Marketing. Top 10 mobile marketing trends for 2016.

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Save the Data: How to Marry Your Figures With Your Customer Profile

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From email to social media, from real-life sales transactions to clicking of a programmatic ad – this plethora of touch points spells the end of the simple linear customer journey. Profiles must extend far beyond these simple descriptors to incorporate a much wider online digital footprint. The data revolution is both a blessing and a challenge for the Modern Marketer.

9 Experts Answer “What Makes an Online Video Worth Sharing?”

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The result is solid advice you can use when thinking about getting maximum reach for your online video.  Steve Garfield , Author of “Get Seen: Online Video Secrets to Building Your Business.”. I’d say it has a lot to do with whether or not it’s been shared in your trusted network of peers. Marketers and creative types are constantly on the hunt for video marketing tips. Whimsy.”

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Why is Mobile at the Heart of the Customer Journey?

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Today we don’t “go online” anymore because we live online. We are making phone calls, thumbing text messages, snapping pictures, marking calendars, checking social media and the list goes on and on … and on. Mobile not only facilitates personalized marketing online, it’s also is driving a massive increase in one-on-one conversation via the phone.

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4 Examples of Content Curation Done Right

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Verne Global began by taking advantage of free buzz generated through social media. More than 50% of Verne Global’s inbound requests for media and PR now come from Green Data Center News, and it usually only takes an hour a day to update — often from a mobile phone. In fact in 2014, CNBC listed at as the #1 most overused word of the year. Verne Global data center.

Seven Ugly Truths About Content Marketing

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Rachel has developed successful content marketing programs for B2B companies including The Princeton Review and Fannie Mae.You can read her musings on PR, social media, and content marketing on her blog, Metscher’s Musings. The plethora of online content is astounding on the topic; more than 1 billion search results appear. Has the media picked up the report?

9 Reasons Marketers Need a Data Management Platform

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Data contained in systems that a company already manages, like a website, social media, CRM, retail point of sale, call center, and mail. You want to manage multiple online campaigns across different devices. You need to connect all of your data—known or anonymous, online or offline, deterministic or probabilistic, user level or household—to a single individual.

Oracle Selected as Strong Leader Among Digital Marketing Platforms

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Built on an open platform, the Oracle Marketing Cloud helps marketers immediately leverage hundreds of digital innovations from application, paid media, and audience data providers. Additional highlights of this report showcase Oracle’s vision to connect online and offline interactions to one customer, bridge anonymous and known marketing, and adapt with behavior-based orchestration.

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Should the CMO Oversee the Whole Customer Experience?

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says it all: " The shift to digital marketing, electronic commerce, and social media and mobile interactions continues to bring a massive transformation to how brands and organizations engage prospects and customers." The opening of the Executive Summary from the aptly-titled research report Should the Chief Marketing Officer Oversee the Whole Customer Experience? CMO Corner

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A Look at the Future of Social Marketing Automation

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His job is to raise the voices and share the stories of grassroots marketers, community managers, and social media managers, including those who use Oracle products and technologies. Gathering real-time stats that tell you what your most valuable customers are doing online. Follow Nikki on Twitter  @nikkiserapio. The case for using marketing automation technology is clear. Enjoy!”.

Predictive Customer Service is the Future of Shock and Awe

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Company to Model: KLM Royal Dutch Airlines “People lose stuff on planes,” says Karlijn Vogel-Meijer, Global Director of Social Media at KLM. They used to take found items to the KLM transfer desk with a note that said “this was found in seat 2D” and hopefully the airline could match it up with the online forms a few days later. Have you found it?’”

Marketing in the Express Lane: 14 Tips From 14 Experts

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Richard Hill of Quarry on 3 email must dos for 2014. • Jay Baer , Author and content expert, on how to offer true “Youtility”. • Lee Odden of TopRank Online on optimizing social content. The trouble with such a high quantity of information coming from so many viable resources often can be a lack of time or opportunity to sift through the mass of insight. But this is 2014!