Data Management Platforms (DMPs) provide a valuable service to online firms, especially online media organizations that generate most of their revenue through online advertising.  DMPs integrate online data sources, into one environment, in order to better empower online publishers and marketers’ media buying and online customer targeting decisions. DMPs seamlessly consolidate online data sources:  Online behaviors, ads, registration, personalization and eCommerce. DMPs track online behavior (tracking your online movements). MORE >>

Forrester warned that rapid innovation is creating radical shifts in the methods and media that people use to engage with your company, brand, and products, and promised to demonstrate how emerging tools can combine the targeting, customization, and measurement of online platforms with the rich, emotional brand experiences often associated with traditional ‘offline’ media. As an interesting twist, Colony solicited input for his session through Forrester's online community prior to the event. Quaero recently sponsored Forrester's Marketing Forum 2011. Be sly." MORE >>

As a multi-media company with roots in television, ESPN sought a core engagement metric that could translate across platforms but still answer the foundational questions of a TV rating: “how many” and “how much.”  What we landed on was the notion of “average minute audience,” a measure of the total number of fans online in the average minute (Total Minutes Consumed/Total Possible Minutes). 'Engagement.  It’s a concept that we in industry love to debate.  I hope you won’t judge me if I side-step the arguments.  Average minute audience is an important metric for my team.  MORE >>

That is no longer the case, thanks in large part to social media. The Weather Company (formerly Channel) which is the go-to, cross-platform source for all things weather, saw record bending stats online and via mobile as people gobbled up real-time updates and watched live feeds of the massive weather event via YouTube. Extreme storms like Hurricane Sandy have always been news-worthy, but until recently, they were localized, the focus of regional news outlets and weather junkies. So why the widespread interest? Simple: weather is content and people have a voracious appetite. MORE >>

For more than a decade now, direct and interactive media have offered much more sophisticated targeting capabilities to marketers, albeit without the broad reach of television audiences which, however, have become increasingly fragmented. Of course, mobile and online channels offer ever richer targeting options given the richness of locational targeting and the true personalization that is possible in these channels. Earlier this month,  The Wall Street Journal featured an article on addressable TV advertising. MORE >>