DiscoverOrg

JULY 3, 2018

Luckily for a savvy salesperson, all that self-directed buyer research activity is done online, leaving a trail of buyer intent. That’s Intent data: The cloud of information generated by online searches, downloads, and clicks online. Use social media to get on your prospect’s radar now. Create Awareness Now.

Top of Funnel 196

Top of Funnel Ad Building B2B Thought Leadership Buyer Intent 196

DiscoverOrg

AUGUST 10, 2016

While it is tempting to just write off cold calling as the result of a statistic read online, remember that just because a report said so, these are not hard and fast rules. Reach out to us below in the comments or on social media to keep the conversation going. Carefully consider the value of this tactic (i.e.

Cold Calling 120

Cold Calling Tips Gartner Stats 120

DiscoverOrg

AUGUST 23, 2018

The average American will spend up to 50 minutes browsing through social media today. Social media isn’t for everyone. Instead of numbers, Madden gives the rotary phone, a symbol of old-school selling, icons of all the different ways we connect online. two years ago to 6.8 See the 6 degrees of separation theory.).

Social Media 197

Social Media Social Networks B2B Sales Linkedin 197

DiscoverOrg

AUGUST 23, 2018

Reading Time: 10 minutes The average American will spend up to 50 minutes browsing through social media today. Social media isn’t for everyone. Instead of numbers, Madden gives the rotary phone, a symbol of old-school selling, icons of all the different ways we connect online. two years ago to 6.8

Social Media 120

Social Media Social Networks B2B Sales Linkedin 120

DiscoverOrg

AUGUST 7, 2018

They’re searching online, consuming content, learning about options to relieve their pain, and forming opinions about solutions. Your website is likely one of your biggest lead sources … but it goes without saying that it’s not the only source of content online. Online subscriptions to newsletters and updates.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

DiscoverOrg

MAY 8, 2018

This kind of information can theoretically be found online, so it isn’t necessarily creepy. Social media metrics. Kalmbach also suggests looking at the company’s website and social media accounts, or do a quick Google search for related news. Intent data. Intent data includes: Web search history. Content subject or topics.

Cold Calling 241

Cold Calling Work Management Marketing Management Marketing Automation Services 241

DiscoverOrg

MAY 23, 2018

They don’t need a salesperson for whitepapers or tech specs – all that information is easily available online (and if it’s not – forget it). SiriusDecisions points out that first 67% of a buyer’s decision-making process is completed online – in Marketing territory. Even if they deliver tons of leads.

Lead Ranking 257

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 257