Cintell

APRIL 30, 2019

The social media landscape offers a virtual goldmine of customer intelligence. Whereas account-based marketing generally begins with a targeted account list, you can cast a wider net by establishing data centers using your personas and precise filtering to track online buying behaviors to incorporate predictive signals into your approach.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Friends, family, peers, analysts, online sources industry experts or others.” Shocker – it is not always Google.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

JULY 15, 2020

Although there are outliers within every group, your persona’s background, demographics, and online behavior can help shape your understanding of which communication channels they are most likely to gravitate toward (and therefore, which ones you should prioritize in your communications strategy).

Optimization 100

Optimization Paid Search Agency Ad Frequency Buyer Personas 100