B2B Memes

SEPTEMBER 22, 2010

As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The Future of news: Insider Dave Morgan touts new media. No longer is the media world one of a publishers-top editor-section editor-subeditor-journalist hierarchy.

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B2B Memes

JUNE 30, 2011

If you need any confirmation that legacy publishers just don’t get social media, give the new social media policy from E.W. Now go out there and kick some social media ass.”. Yes, the online world has toppled the barriers between personal and professional. Scripps a glance. Be very, very afraid.

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B2B Memes

SEPTEMBER 9, 2010

It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game. Logically, then, the most exciting and successful advances in B2B media should come from those with an understanding of B2B markets but without the old-media burdens.

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B2B Memes

OCTOBER 4, 2012

Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. Lichfield adds that online, “when there are no pages and sections to constrain you, you are free to reframe your description of reality.” Gideon Lichfield.

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B2B Memes

OCTOBER 4, 2012

Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. Lichfield adds that online, “when there are no pages and sections to constrain you, you are free to reframe your description of reality.” Gideon Lichfield.

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Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

MARCH 2, 2011

In an article on Min Online this week, Judy Franks of The Marketing Democracy suggests that traditional media companies are faltering because they don’t value content. As she explains, pure content businesses like magazines are just one of three types of media options for advertisers.

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B2B Memes

FEBRUARY 23, 2011

In a post earlier this month, I raised the sensitive question of whether legacy print journalists might be unduly worried about the workload involved in social media. He argues that the criticisms being slung at The Guardian ’s liveblog coverage of the Christchurch earthquake are based in a confusion of print and digital media.

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B2B Memes

JULY 3, 2012

Most of what you earn you only earn because your copy appeared online. Others come to you not just for help using WordPress or sizing an image, but also for advice on their new-media careers. You generate your work on your own, with little need for assistance, using a variety of digital tools.

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B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. That’s never more true than when he writes about content marketing, as he did last Monday. FORBES certainly has a voice.

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B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. That’s never more true than when he writes about content marketing, as he did last Monday. FORBES certainly has a voice.

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Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

JULY 5, 2012

Although there is plenty of online debate and discussion of journalistic issues, the mass of it concerns the daily press. Understanding the proper relationship between professional and personal use of social media. Social Media and Ethics: An Interview with B2B Editor Maureen Alley. Related posts: Do B2B Editors Get Twitter?

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B2B Memes

OCTOBER 28, 2011

The findings are from Readex Research , and are based on a series of media usage surveys conducted over the last year or so. The results show that when asked what forms of media these professionals use in their work, 74% chose print publications, just three percentage points below the top choice, search engines, and tied with e-newsletters.

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B2B Memes

APRIL 12, 2011

In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. In an online event this morning, webcast service provider On24 showed off a new webcasting platform that provides the kind of multimedia and social-media integration that the technology needs to thrive.

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B2B Memes

APRIL 26, 2012

What are the new-media lessons, if any, to be drawn from the resignation earlier this month of Washington Post blogger Elizabeth Flock? I think it’s true that younger journalists tend to rely too much on online tools and not enough on old ones like the telephone. All of these tools are useful. But they all fail at times as well.

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Tools Ethics Aggregators Blogger 100

B2B Memes

SEPTEMBER 29, 2011

I suspect this will be an ever-larger issue for trade publishers trying transition into the new-media era. To some extent, their complaints are based on distrust of digital media. The future of online trade journalism may not lie with large independent publishers.

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B2B Memes

JANUARY 29, 2011

Are content farms just convenient whipping boys for bloggers and mainstream media alike? When the likes of Demand Media and Associated Content aren’t being flayed for underpaying writers, they are criticized for producing lousy content. They’re throwing any crap they can online to get those treasured pageviews.”.

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B2B Memes

OCTOBER 29, 2010

But I was heartened this week to read an article on The Media Briefing that suggests a much stronger corrective is on the horizon. As Belam says, cutting back on “the bells and whistles that make up so much online furniture” encourages “deeper and more engaged reading.” It was, admittedly, a faint hope.

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B2B Memes

FEBRUARY 3, 2011

Doctorow is just one of a relatively new breed of writers and reporters who, as digital natives working predominantly online, produce as much in one day as many print writers used to come up with in a month. From the print perspective, digital media and excessive workloads go hand in hand.

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Product Blogger Press Advertising Mediums 100

B2B Memes

JUNE 21, 2010

What interested me most in Gordon’s premise was a point he didn’t follow up—the potential convergence, whether in print or online, of traditional publishing and content marketing. The comment that keyed Gordon’s column came from Kerry Smith, CEO of Red 7 Media (publisher of Folio: , by the way).

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Content Marketing Content Blogger Lead Ranking 100

B2B Memes

NOVEMBER 16, 2011

But online, that context is much weaker. Social Media and the Clash of Brands. When an article was contained within a print magazine, the context was enough to brand the content. To me, at least, infusing your brand directly into your content seems like a smart response. Hire Your Future Competitor.

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RSS Content Brand Identity Branding 100

B2B Memes

SEPTEMBER 19, 2011

Over the weekend, I read a couple of blog posts that highlighted for me the shifting battlefront in the digital-media wars. The next new-media challenge for journalists, I suspect, will be a diametrically different area, covered by Carla King on MediaShift last Friday: E-books and self-publishing. The resistance will not be so fierce.

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B2B Memes

AUGUST 31, 2010

Copyblogger and popular music: “ The Eminem Guide to Becoming a Writing and Marketing Machine ” or “ 5 Things Depeche Mode Can Teach You About Effective Online Marketing.”. On his We Grow Media blog , Dan Blank puts it this way: I find that my best work comes from observing the world outside of the topic I write about. Probably not.

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B2B Memes

JUNE 24, 2011

In today’s online media, of course, it’s easy to repair such mistakes (as I’ve done in my archived version of that fateful book review). The only comfort I could take was in the knowledge that few people would read the review, fewer would notice the mistake, and all would throw the paper out a few days later.

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B2B Memes

MAY 31, 2012

I sometimes fear that search-engine optimization (SEO) is the only aspect of new media that people have really cottoned to. The Fix-It Alert: Eight Keys to Better Online News Writing. Do you write for the Penguin, or the human? Not that they’ve understood it, necessarily, but that they feel it is both justified and essential.

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B2B Memes

APRIL 1, 2010

Two valuable reference works I’ve used for years are the Associated Press Stylebook , which includes a 40-page “Briefing on Media Law,&# and The Copyright Permission and Libel Handbook: A Step-by-Step Guide for Writers, Editors, and Publishers by Lloyd Jassin and Steve Schecter.

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B2B Memes

OCTOBER 19, 2011

But in the new-media era, to be a good journalist, to master your craft, you must at the very least learn enough about programming to understand it. As my former colleague implied, even for veteran journalists there’s a benefit to understanding code like HTML and CSS if they do any work online.

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B2B Memes

OCTOBER 4, 2010

In a blog post today, Ian Burrell, the media editor for The Independent offered fresh evidence that, at least in the UK, the growth of brand journalism (i.e., As evidence, he cites three hirings in the last month, all in the fashion sector: Jeremy Langmead, editor of Esquire UK to online fashion retailer Net-A-Porter.

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B2B Memes

AUGUST 9, 2012

In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? Even in the intimate environs of social media, writing remains a sometimes thrilling, sometimes frightening, and essentially lonely activity. Joel’s take on this is that “content creation can be a humiliating process.”

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B2B Memes

AUGUST 9, 2012

In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? Even in the intimate environs of social media, writing remains a sometimes thrilling, sometimes frightening, and essentially lonely activity. Joel’s take on this is that “content creation can be a humiliating process.”

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Validation Content Blogger Social Media 100

B2B Memes

APRIL 2, 2010

He argues that you can’t build and maintain an online business community unless you produce lots of your own content to support it. Tags: Social Media content process journalism. There’s some truth to that, as I’ll suggest. But he omits the bigger point.

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B2B Memes

APRIL 13, 2011

You only need to review the online outrage over the swiping of a blog post by Cooks Source last fall to see that. When people talk approvingly of online aggregation and curation, they are referring not to copying, but citation, quotation, and commentary. But in this respect, few would argue that the Web is any different.

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B2B Memes

DECEMBER 8, 2011

For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. Though he frequently attends and covers new-media events like Le Web, which he’s liveblogging about this week , Tinworth is no armchair pundit. Business models is, sadly, the obvious one.

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CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

FEBRUARY 3, 2012

For Lazarus, there are “serious consequences” to the fact that if you Google someone’s name, “you can see things they’ve posted online.” Better yet, post something online. Fear and Social Media Don’t Mix. ” As he concludes with a sardonic flourish, No worries. Get over it.

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Privacy Facebook Social Media Twitter 100

B2B Memes

NOVEMBER 4, 2011

It’s an age-old issue for trade journalists that has only intensified in the online era. ” In theory, attribution is easier and more useful online because you can link readers to the source. As Buttry argues, Linking is an essential part of attribution in online journalism. They should do better.

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Transparency Ethics Press Guidelines 100

B2B Memes

DECEMBER 10, 2010

In an article published earlier this week on the Knight Digital Media Center, Amy Gahran looks at how the writers and editors for Dow Jones’s All Things Digital Web site answered this question. What makes an exception possible is the high visibility of her disclosure enabled by the nature of online media.

Ethics 100

Ethics Personalization Transparency Blogger 100

B2B Memes

APRIL 5, 2011

First, in the order I encountered them, was Robert Niles’s post in the Online Journalism Review , followed by Mary Hamilton’s response on her blog, Metamedia. To illustrate, he quotes from an academic paper by media culture professor C. Three writers in particular stand out.

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B2B Memes

MAY 31, 2013

If you’re wondering why it’s been deathly silent on this blog for the last six months, there’s a good reason: Last fall, I crossed over into the penumbral land of print, on a mission to lead lost souls into the light of new media. Or to put it more plainly, I took a job with a legacy publisher to help it go digital-first.

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