Biznology

NOVEMBER 3, 2011

Image via Wikipedia. If you’re like me, you probably remember a period not too long ago when you couldn’t open your e-mail without getting another invitation to join a new social network. More recently, those invitations stopped coming as everyone decided that there’s no more room for new social networks.

Social Networks 80

Social Networks Wikipedia Profiling Linkedin 80

Hubspot

SEPTEMBER 18, 2018

By the early-to-mid-2000s , internet technology vastly improved, allowing more people to access the web at faster speeds and letting them connect on social media and collaborative websites like Wikipedia. But it was actually the evolution of its network. But first, let’s go over what a network effect exactly is.

Lead Ranking 66

Lead Ranking Lead Scoring Effectiveness Service 66

Biznology

AUGUST 20, 2012

Photo credit: Wikipedia. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. of Internet users’ time is captured by Facebook compared to a combined 2% for all other social networking sites. The Skittles website attracted 23,000 U.S.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Crimson Marketing

JULY 9, 2014

Therefore, the key question CMOs should ask themselves about their social media strategy is “how can I build a trusted online community of brand advocates?”. Katy names them and explains how CMOs can incorporate these motivators into their company’s social media strategy to build communities and increase engagement with buyers.

CMO 100

CMO Social Media Skype Brand Identity 100

Writing on the Web

MAY 4, 2011

Now you can learn all about social media and the sociology of the Internet through video lectures. What I find fascinating is the sociology of social media : we’re still operating with the same primitive brains. Now, however, we’re doing it online, on the Internet, using social media tools. Blog this on Blogger.

Social Media 100

Social Media Media Wikipedia Digg 100

Biznology

DECEMBER 31, 2013

Photo credit: Wikipedia. Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative, story, experiences, expertise, and insight. What are you about outside of social media marketing and digital PR? Unless you are.

Social Media 80

Social Media Media Work Management Marketing Management 80

Exo B2B

JUNE 29, 2023

According to Wikipedia, branding is “a kind of brand power. In B2B, major purchasing decisions are made using a variety of marketing communication channels and media. These include your website and blog, your newsletter and your social networks. You have to stop working in silos as if brands were separate entities.

Brand Identity 59

Brand Identity Branding B2B Differentiation 59

chiefmartech

JANUARY 16, 2017

I’ve added several links to Wikipedia pages, if you want to geek out on this like I have. The field of network science , which is rooted in statistical physics and graph theory , has emerged in recent years to help us understand how complex networks such as the internet form and evolve over time.

Marketing AI 40

Marketing AI Network Marketing Allocation Lead Ranking 40

Biznology

JANUARY 16, 2014

(Photo credit: Wikipedia). One recent development within the SEO industry that could certainly impact link building efficacy is the increasing importance of social media. Another reason that the importance of social media (in regards to link building) is increasing is because it can help extend the reach of the links you acquire.

Link Building 80

Link Building Social Media Ad Building Media 80

Biznology

JUNE 27, 2011

Image via Wikipedia. Social media is like that. You might use social media, but that doesn't mean that you know how to manage your organization's use of social media. They might not know the four steps every organization should take to succeed in social media. But it's seductive to think that you would know.

Social Media 80

Social Media Media Wikipedia Youtube 80

Biznology

APRIL 20, 2011

Image via Wikipedia. I'm starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR.

Social Media 80

Social Media ROI Media Wikipedia 80

Biznology

JUNE 26, 2018

Our universe of influencers spanned tier 1 A-list influencers all the way down to the most casual blogger, advocate, and social media dabbler. As I have shared endlessly, being pretty isn’t enough for social media marketing. ” — Wikipedia. Being pretty isn’t enough for social media marketing .

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Hubspot

MARCH 14, 2018

Each year, SXSW polls attendees for the Trust Barometer: a measure of how much faith the crowd has in things like media, institutions, business, and technology. In the realm of social media, for instance, some predict that the trend is moving toward a greater emphasis on communities. A conversation on #health [link] — jack (@jack).

Wikipedia 70

Wikipedia Social Networks Network Marketing Twitter 70

Chris Koch

MAY 6, 2011

Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys.

Social Media 100

Social Media Social Marketing Work Management Media 100

Biznology

NOVEMBER 8, 2010

Image via Wikipedia. I am a member of the Marketing Executives Networking Group (MENG) and I usually do a free speech there once a year--my way of giving back some of the value that organization has to me. you can see a few examples of companies doing so, and you can also get an overview of how companies can listen in social media.

Social Media 80

Social Media Media Wikipedia Forrester 80

Biznology

OCTOBER 23, 2012

So, next time you think Twitter, Facebook, Pinterest, Google+, reddit, StumbleUpon, Instagram, and Wikipedia are stupid wastes of your time, consider again: they may well be the most profound. Not only that, but fully harvested, they can physically allow you to be smarter than you are on your own.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Biznology

SEPTEMBER 11, 2013

Photo credit: Wikipedia. The dirty little secret of media relations is that the commenter is basically right. There are millions of businesses worthy of media coverage, yet only a select few receive it every day. Here’s another little secret: Media owners understand this dynamic and tacitly support it.

Media 80

Media PR Public Relations Press 80

Biznology

MARCH 29, 2012

(Photo credit: Wikipedia). Social media marketing should be integrated within cross-country markets. From country to country , the popular social networks differ, as do languages and cultures. Now when advertisements are in social media, they can be accessed across borders. In offline marketing it was a lesser issue.

Social Media 80

Social Media Product Media Cross-Selling 80

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks.

Social Media 100

Social Media Social Marketing Media Planning 100

Biznology

JANUARY 17, 2012

Image via Wikipedia. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Be the catalyst of your natural social media success. Mind you, there are exceptions.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Chris Koch

JUNE 25, 2010

Image via Wikipedia. expresses shock that he turned out to be an extrovert on the Myers-Briggs personality test and wonders if you need to be an extrovert to be in social media. Reading these got me thinking that we probably need to rethink the concepts of introversion and extroversion in social media marketing. Hell yeah! (I

Social Media 100

Social Media Peer-to-peer Media Wikipedia 100

Biznology

MARCH 30, 2012

Christopher Wilder (Photo credit: Wikipedia). This post is coming into existence purely based on my own personal feelings and positions regarding social media. This is not a treatise on the nature of the social media space. It’s not a predictor of the future of social media. What it is is actually quite simple.

Social Media 80

Social Media Media Wikipedia Social Marketing 80

Biznology

MAY 24, 2011

Image via Wikipedia. Today I spoke for 30 minutes on social media listening--how your company can find out what people are saying about you online. Luckily, we record it for you, so if you missed it, check out today's recorded Webinar, " Listening to Your Customers in Social Media.".

Social Media 80

Social Media Media Wikipedia Webinar Metrics 80

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). How will brands, social media marketers, and PR professionals find their way back to the fold? Every once in a while magic happens. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

NOVEMBER 7, 2012

Photo credit: Wikipedia. As companies go through their social business journey, there are several “truths” about their use of social media that are not necessarily observed in real life, but still get treated as dogma, as if social technologies were so special and enigmatic that deserve a quasi-religious status.

Wikipedia 80

Wikipedia Business Social Media Distribution 80

Biznology

JANUARY 31, 2012

Image via Wikipedia. While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist. Science is about testing.

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

OCTOBER 27, 2015

So, outside of spending big money for a hyper-fast solid state server with gigs of memory and a direct onramp to the Internet backbone , you can take advantage of the efficiencies of networks offered by content delivery networks (CDNs). So, I popped open a browser window and I was basically done within a half-hour, soup to nuts.

Lock-In 80

Lock-In Domain Wikipedia Distribution 80

Biznology

NOVEMBER 10, 2015

When I started, what I did was called viral marketing , buzz marketing , and new media. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. It looks like social media strategy is evolving into social marketing strategy. Even Your Clients’ Names Change.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

DECEMBER 15, 2011

Image via Wikipedia. The business case for social media in the workplace and the inevitable ROI conversation have polarized innovation advocates and doubters for years. Paraphrasing Doctor Moskowitz, there is no perfect social media ROI model, there are only perfect social media ROI model s.

Lead Ranking 80

Lead Ranking Social Media ROI Media 80

Biznology

SEPTEMBER 27, 2013

Photo credit: Wikipedia. Organizations used to lock access to the Internet, then to social media and any other kind of possible distraction. Norms not designed to serve an information thirsty workforce, fully digitalized and addicted to social networks. The Internet police state was patrolling in full force.

Generation 80

Generation Social Networks Wikipedia Lock-In 80

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. What really impresses me is that Techrigy is a serious social media monitoring solution.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan.

Social Media 100

Social Media Social Marketing Planning Media 100

Webbiquity

FEBRUARY 14, 2010

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company’s name. Consider writing a Wikipedia page about yourself. This Time, It’s Personal.

Work Management 100

Work Management Jigsaw Digg Wikipedia 100

Biznology

JULY 5, 2013

Photo credit: Wikipedia. Business leaders might perceive a need to be up-to-date on the latest technology and applications or as social beings, might seek to be included in the networks that everyone is talking about. Often the justification is simply an example of a competitor that is implementing something new.

Social Networks 80

Social Networks Wikipedia Lock-In Network Marketing 80

Biznology

APRIL 2, 2014

Photo credit: Wikipedia. Someone recently told me that this is what her boss says every time she tries to get him to do something–anything–in social media: “I don’t spend on social because I don’t understand it.” So don’t pay attention when people say they don’t believe in social media.

Spending 80

Spending Cable Wikipedia Social Media 80

Brightedge

APRIL 27, 2022

Navigational - Keywords like “Wikipedia” and “Bing” from users that want to visit a specific website have navigational intent. Add rich media to text - Rich media like videos and graphics help break up text. Unlike off-page factors (links, brand mentions, social network shares, etc.),

SEO 64

SEO Effectiveness Allocation Keywords 64

KoMarketing Associates

OCTOBER 18, 2007

Heading from NYC last night, I started thinking about what I would tell the rest of my colleagues as it relates to how and what was learned from SMX Social Media. Well here are some things that didn’t happen : I still don’t feel comfortable adding Danny Sullivan or Neil Patel to my Facebook network.

Social Media 120

Social Media Digg Media Ideal Customer Profiles 120