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Redefining the Role of the CMO

Buzz Marketing for Technology

Highlights of a Panel at the Media Convergence Forum featuring: Jeff Hayzlett – Chief Business Development Officer, Eastman Kodak Russ Klein – President Global Marketing Strategy, Burger King Nicholas Utton – CMO, E-Trade Financial Role of the CMO faces evolution and reinvention unlike any of the peers of the CMO.

CMO 100
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So you wanna make a viral video?

Vidyard

Whether it be the Gangnam Style music video, Charlie visits the dentist or a super bowl commercial, the media and those of us at home love getting behind these videos to watch, discuss and share awesome content. Most of the time, I advise my clients to forgo the word viral and just focus on delivering an awesome campaign.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

It’s Google’s latest attempt at social media, and they finally got it right. So what do organizations need to know about Google’s latest foray into social media? Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”).

Google 100
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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Here are the top reasons why organizations are adopting AI in their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. Imagine that you’ve recorded a video for your YouTube channel.