Remove multivariate social-network
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Marketing operations and technology shouldn’t ignore the web

Martech

Orchestration ensures that the online ads, the emails, paid social media posts, and the imagery and messaging they encounter during website visits and return visits, can all focus on what they expressed interest while surfing (get it?) through the site. More control than other settings.

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8 tips to boost your video conversion rate

Sprout Social

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Take full advantage of each network’s specific functionality.

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4 areas of martech with ethical concerns

Martech

I recently completed Max Fisher’s book, “The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World.” Fisher’s book focuses on how social media companies — inadvertently or not — have had a profound effect on global society. How are we contributing to such problems?

Ethics 93
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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. I use it to buy display, video, social ads, and mobile ads, amny times on a CPA basis.

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Why RebelMouse Is the Best Content Marketing Platform

RebelMouse

The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms. Brands Need to Act Like New Media Companies You can't build a new world on an old paradigm.

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Why RebelMouse Is the Best Content Marketing Platform

RebelMouse

The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms. Clients see massive growth on social traffic. RebelMouse is a unique platform and company.

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3 Types of Marketing Attribution Software to Try in 2020

Hubspot

Google, Amazon, and Facebook — the three largest ad networks — have placed limitations on cross-platform tagging. Marketing (or media) mix modeling takes a very difficult approach than MTA. Marketing (or media) mix modeling takes a very difficult approach than MTA. Marketing Mix Modeling.