multi-touch Media Related Topics 
ViewPoint
NOVEMBER 13, 2017
touches to engage with a prospect. The result of these touches is what we call a disposition: PointClear's term for completing contact with a decision maker or company (some programs lend themselves to dispositioning by contact and some by company). We invest about 10,000 touches to generate 50 leads. What Is Multi-Touch?
ViewPoint
JULY 20, 2016
I field a lot of questions about what I call our multi-touch, multi-media, and multi-cycle strategy. Many of the questions I field have to do with number of touches and the types of touches we recommend to effectively nurture a prospect. touches to engage with a prospect.
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ViewPoint
NOVEMBER 8, 2017
The contact’s LinkedIn profile (do you share mutual connections, have we worked with a previous employer of the prospect, does the prospect write, tweet or otherwise use social media for any common areas of interest?). The alternative to defining optimal cadence is under-touching, over-touching or not touching important prospects.
ViewPoint
JULY 24, 2017
To demonstrate, take a look at the touch summary for the “uncloseable” that our competitor identified: Date Stamp. Notice we used a multi-touch (18 touchpoints over approximately one month) cadence and utilized multi-media (calls, voicemails, emails) to get this prospect converted to a sales-qualified lead for our client.
ViewPoint
JANUARY 26, 2018
For more than 20 years we’ve talked about multi-touch, multi-media, multi-cycle processes that multiply results. At least one software company literally took PointClear’s playbook, which includes details about the multi, multi, multi approach, and turned it into a red-hot piece of software.
ViewPoint
JANUARY 18, 2017
When we explained the number and type of touches this lead required, the president of that company said: “our AE’s would never have been persistent enough to get this opportunity.”. It took thirty-two total touches from start to finish. The touches resulted in six conversations… and one giant opportunity.
ViewPoint
FEBRUARY 14, 2017
Multi-touch, multi-media and multi-cycle processes multiply results. Have you ever scheduled a meal for you, your significant other and close friends? Did it take more than one or two phone calls, emails and texts to settle on a date, time and venue?
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