Brightedge

MAY 20, 2021

Taken in aggregate, those insights can point to trends and changing tastes, which can inform content creation both on your websites and in other online channels. What can we Learn from YouTube Search Trends? Can you use YouTube Search Trends to Optimize Videos? That’s where YouTube search trend data can help you.

High Quality Lead 59

High Quality Lead Youtube Trends Content 59

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

TrustRadius Marketing

MARCH 2, 2022

It’s an inevitable part of operating a business: eventually, you’ll have to start posting on social media. Maintaining a social media presence is more than a simple checkbox step in establishing your business’s credibility. 54% of social media browsers use social media to research products.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Martech

OCTOBER 13, 2023

DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. Marketers are using programmatic DOOH in combination with video, mobile retargeting and other digital channels to drive awareness and product consideration. All these digital features have now come to out-of-home.”

Advertising Agencies 118

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 118

Martech

FEBRUARY 2, 2022

Multi-channel strategy extends brand reach and exposure for athletes. Some of her highlights have tens of thousands of views on YouTube. The Super Slam campaign is running nationally on broadcast TV and radio, on Denny’s digital and social channels, as well as the athlete’s social media. Image: Denny’s.

Social Media 97

Social Media Paid Search Agency Social Marketing Advertising Agencies 97

SmartBug Media

FEBRUARY 23, 2024

Using a multi-touch attribution model can help to confirm your findings by listing, prioritizing, and assigning value to each touchpoint in the customer journey. EXAMPLE—LONG-TERM PLAY : A SaaS company runs its regular marketing report and finds that YouTube content featuring direct contact links consistently converts the most viewers.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Martech

JANUARY 4, 2024

New channels, new platforms, new customer expectations, how do you keep on top of them all? By leveraging social media and influencer partnerships, Kaleigh grew the business to generate five-figure profits while she was attending college and working full-time. It’s so important and also constantly changing.

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

Webbiquity

FEBRUARY 17, 2022

Use Social Media to Its Full Extent. It should go without saying that social media is important for every type of business. The number of people on social media makes it an essential part of all marketing , regardless of industry. If you’re producing any kind of video content, you’ll need a YouTube channel.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. The new multi-channel, multi-device approach to attribution that accurately tracks consumer behavior through the entire buyer’s journey. 93% of marketers have landed a new client from a video on social media.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

QuanticMind

SEPTEMBER 29, 2023

What’s new in the realms of paid search and social media? This month, Amy Rumpler, SVP of Search & Social Media Services, compiled all the latest news, trends, and resources for easy access. Millennials spent even more, averaging a little over $1,000 in purchases. eMarketer has projected that influencer marketing will grow 3.5

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Convince & Convert

FEBRUARY 22, 2017

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. In those years, nearly all social media content was written (with a side order of UGC photography). Today, social media is manifestly visual. But now, it’s all different.

Paid Social Agency 163

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 163

Oktopost

AUGUST 26, 2021

Listen to the podcast: For more thought leadership on growth marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally.

Contingency Planning 118

Contingency Planning B2B Thought Leadership Account Based Marketing Transparency 118

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. Social channels are some of the most important spaces to be because that’s where consumers spend most of their free time. We’re going to explore some of the most asked questions about social media marketing and its costs.

Paid Content 52

Paid Content Social Media Pricing Price 52

The Marketing Blender

MARCH 22, 2024

#3 Choosing the Right Digital Marketing Channels Not all digital marketing channels yield the same results. They often listen to podcasts or YouTube videos. Every touch point matters, so put the same attention into writing great ad copy as you would into a blog or a social media post. Maybe you are targeting busy CEOs.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Valasys

SEPTEMBER 26, 2019

Having omnipresence in an era of multi-channel marketing is essential for marketers to target the right set of audiences with the right pieces of information to streamline the sales’ conversion cycles. When it comes to social media marketing, marketers need to define social media KPIs to quantify their marketing endeavors.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Only B2B

FEBRUARY 23, 2022

Furthermore, social media is still very much in play in any industry, depending on your target demographic. Since the invention of the mobile phone, lead generating channels such as websites (through search engines) and social media networks have exploded. A Multi-Faceted Influencer Marketing Strategy.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

FMG Suite

SEPTEMBER 13, 2022

FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, today announced that it has been selected as the winner of the Technology Providers Marketing Automation and Social Media Leadership awards in the 2022 WealthManagement Industry Awards.

Marketing Automation Services 40

Marketing Automation Services Social Media Marketing Automation Marketing Management 40

Webbiquity

APRIL 30, 2020

Social media marketing. More than 70% of marketers say social media marketing has significantly helped them. Many people use social media to search for their favorite products/services/brands. Today’s lockdowns have made people more active on social media, creating an opportunity for marketers to build brand awareness.

Tools 232

Tools Social Media Social Networks Work Management 232

Webbiquity

JULY 19, 2022

As an example, an enterprise software company with a yearly subscription fee might have these three examples as top marketing performance indicators: Number of users who renew their annual subscription at or before mid-term alerts; Percentage of customers who sign up for multi-year plans; and. Social Media Posts Shared.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Matchcraft

MARCH 28, 2023

Meanwhile, spending on retail media networks is rapidly increasing with expected outlays of €25 billion by 2026. This shift towards retail media is reflected in the increasing number of advertisers and agencies already using retailer media platforms. It is also the fastest-growing segment of social media.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Marketing Insider Group

NOVEMBER 23, 2023

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. He explains it’s not really about the content – or even about storytelling – but rather about conveying value via the appropriate media.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Convince & Convert

AUGUST 22, 2012

Ever feel the pressure to prove social media’s value beyond subscriptions counts (Likes and Followers)? Recent updates to the platform have made life a little easier on social media marketers. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact.

Marketing Analytics Tools 147

Marketing Analytics Tools Social Media Marketing Report Analytics 147

NuSpark Consulting

AUGUST 9, 2012

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Remember, no one went to college to master in social media.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

B2B Digital Marketer

FEBRUARY 15, 2024

In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field. While it varies, aiming for 60-70% of your marketing budget for digital channels is a good starting point for most B2B companies.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Biznology

OCTOBER 17, 2017

As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat. An Earned Media Micro-Influencer Marketing Primer.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Convince & Convert

NOVEMBER 6, 2017

A study by quintly found native Facebook videos (including Live) drove an average of a 1055 percent higher share rate than YouTube. He shares how they shifted their mindset from looking at social as a lead generation channel to more of an advocacy channel. Ask-the-Expert: Scott Sneddon on Multi-cloud.

Facebook 225

Facebook Paid Search Agency Companies B2B 225

Martech Advisor

MARCH 9, 2020

Multichannel marketing is defined as a marketing strategy used by brands to connect with customers or prospects across multiple channels. The goal of omnichannel marketing is to not only ensure brand presence and channel utilization, but to also deliver a ‘good experience’ to customers and potential buyers.

Multi-Touch Attribution 88

Multi-Touch Attribution Multi-Channel Enterprise Management Work Management 88

Oktopost

JUNE 30, 2021

Listen to the podcast: For more thought leadership on how to tap into behavioral data and B2B buyer brains, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Watch the recording: Want to hear more from marketing leaders? Catch all episodes here. Meet Kenda Macdonald. Episode Summary.

Top of Funnel 62

Top of Funnel B2B Thought Leadership Transparency B2B 62

Oktopost

APRIL 22, 2019

digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. The YouTube ad would get 100% of the credit for that conversion.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Sprout Social

OCTOBER 6, 2021

One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. The first step in growing your following on any social channel is to make sure you know who to target with your content and that you’re creating content that your target audience will enjoy. ” 11.

Multi-Channel 133

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 133

Valasys

OCTOBER 10, 2019

Social media channels are among the primary marketing channels as they are used by billions of people worldwide for entertainment, socialization & consumption of pieces of information including brands’ news & product launches. According to HubSpot, over 40% of the world’s population is on social media.

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

SmartBug Media

DECEMBER 14, 2022

At SmartBug Media, our team of email marketers and Klaviyo experts have helped businesses in the health and nutrition industry increase their revenue in as few as 30 days. The brand already had a strong presence on YouTube and their blog, but this content was not being properly used via email. Grow e-commerce sales. percent open rate.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

ClickZ

AUGUST 14, 2019

Cross-channel marketing measurement has been through a tremendous evolution over the last 10-plus years. Today more than ever, cross-channel measurement is evolving and adapting to modern data collection realities. The first ones to figure out how to capture and measure media assumed a significant competitive advantage for a while.

Marketing Attribution 102

Marketing Attribution Multi-Touch Attribution Paid Search Agency Enterprise Management 102

Biznology

FEBRUARY 11, 2016

And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media. It occurred to me that both 9Round and all their franchisees are 100% percent responsible for all their social, including creating their social media profiles. It was frustrating.

Social Media 80

Social Media Work Management Marketing Management Media 80

Oktopost

OCTOBER 23, 2019

In that case, it’s best to determine what you’re getting from the platform and develop a plan to rely on your other channels. YouTube announces date for the end of support for third-party pixels. Back in January of 2017, Google announced that they were eliminating third party pixels on YouTube in favor of the “Ads Data Hub”.

Acquisitions 110

Acquisitions Planning Paid Search Agency Mobile Advertising 110

Martech

OCTOBER 19, 2022

Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. Traditional media ad buying is a time- and labor-intensive process. What is a retail media network? What is a retail media network? Where it ran?

Advertising Agencies 107

Advertising Agencies Paid Content Cost Per Thousand Advertisements 107