Webbiquity

OCTOBER 10, 2017

Google recently announced that over 50% of searches globally happen on mobile. B2B decision makers are using a mobile device for their research 42% of the time! So clearly, mobile search is not just a B2C phenomena. But organic search is not the only reason you should invest in mobile. Reports argue that in the U.S

Mobile Marketing 241

Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 241

Navigate the Channel

SEPTEMBER 6, 2023

In this digital age, where smartphones have become an integral part of our lives, having a Google mobile-friendly website is no longer an option but a necessity. In this article, we will explore the importance of having a Google mobile-friendly website and how it can benefit your online presence.

Google 65

Google Marketing Websites Mobile Marketing Lead Scoring 65

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. But what’s the fuss all about?

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Zoominfo

FEBRUARY 5, 2020

It’s tough to name a marketing tool more powerful than the mobile phone. They don’t just surf the web and refresh their social media feeds. They’re also using their mobile phones to interact with businesses […].

Mobile Marketing 164

Mobile Marketing Statistics B2B Marketing B2B 164

Thinkers360

JANUARY 19, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Mobility for 2024. Congratulations to all our Mobility influencers who participated! Join Enterprise Lite to work with all of these Mobility influencers! Abilene Christian University / Burtons Media Group Contact Brian Burton, Ed.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

Webbiquity

MAY 8, 2018

Two months ago, Webbiquity posted an article regarding mobile-first indexing. Since then, Google has officially started their mobile-first changeover, though it is still in the trial phase and only a select few websites are the testing grounds. Mobile Friendly Practices. Plenty of mobile users are restricted by data caps.

Mobile Advertising 208

Mobile Advertising Mobile Marketing Aggregators Google 208

KoMarketing Associates

MARCH 10, 2020

As marketers look ahead to the coming months, digital video and mobile appear to be leading the way in terms of areas of investment, according to new research. on mobile, which is a 20.2% Interestingly, mobile surpasses digital video in terms of industry priorities for 2020. About 70% said they were focused on social media.

Mobile Marketing 157

Mobile Marketing Marketing Report Video Marketing Planning 157

Martech

APRIL 13, 2023

Dig deeper: You smiled, so we think you like this product Cue the face Realeyes built its facial recognition app for mobile on previous work. The potential for Realeyes to work on the mobile platform intersects with the explosion of social media, and in this realm the app is agnostic. The Realeyes app is gauging their reaction.

Marketing AI 97

Marketing AI Lead Ranking Terms and Conditions Lead Scoring 97

Unbounce

DECEMBER 1, 2021

Imagine yourself browsing social media or the internet in your spare time. So, if your advertising strategy doesn’t involve mobile platforms, you’re missing out on millions of opportunities to raise awareness of your brand and boost your revenue. Why not give advertising on a mobile ad platform a shot?

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print). billion people.

Mobile Marketing 117

Mobile Marketing Work Management Marketing Automation Services Marketing Management 117

Martech

MARCH 29, 2022

CRM marketing platform Optimove has announced that it has acquired Scotland-based mobile messaging provider Kumulos in an expansion of its messaging capabilities, enabling brands to orchestrate multichannel marketing journeys across web, email, and mobile channels. New capabilities. Customized in-app messages with branding.

Deep Linking 81

Deep Linking Mobile Marketing Acquisitions Trigger Marketing 81

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. But RMNs need to mature.

Media 98

Media Advertising Agencies Forrester Paid Search Agency 98

KoMarketing Associates

MAY 13, 2021

As marketers look for new ways to reach out to their target audience, many of them are turning to social media marketing. Nielsen recently published its “Annual Marketing Report,” and statistics showed that over the next 12 months, the majority of marketers (more than 70%) said that they intend to increase their budget for social media.

Social Media 215

Social Media Social Marketing Media Mobile Advertising 215

Sprout Social

FEBRUARY 24, 2022

Mobile commerce has long been touted as the future of ecommerce itself. Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. The concept of mobile shopping is pretty universal, right? What is mobile commerce? What are some examples of mobile commerce?

Sales Management 106

Sales Management eCommerce Mobile Marketing Social Media 106

Zoominfo

FEBRUARY 5, 2020

It’s tough to name a marketing tool more powerful than the mobile phone. They don’t just surf the web and refresh their social media feeds. They’re also using their mobile phones to interact with businesses and make purchases. This means that mobile marketing has become more important than ever. There are 3.5

Mobile Marketing 100

Mobile Marketing Statistics B2B Marketing Planning 100

Sprout Social

DECEMBER 3, 2020

There are few professions that require people to always be on the way social media marketing does. Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. You can also add new assets to the library on the mobile app.

Marketing Management 138

Marketing Management Ideal Customer Profiles Custom Publishing Mobile Marketing 138

Biznology

APRIL 6, 2022

There are thousands of agencies that claim they “do social media.” The truth is that there are tons of agencies that offer social media services, but it is exceedingly difficult to find an agency that really does social media well. MySpace was founded in 2003, so social media is still not quite yet 20 years old as a discipline.

Paid Social Agency 197

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 197

Martech

JANUARY 10, 2022

Today, T-Mobile announced the acquisition of Octopus Interactive, an adtech platform that manages a network of interactive screens in Uber and Lyft ridesharing cars. The move expands the T-Mobile Marketing Solutions business, while opening it up to a younger audience and tech-forward media partners. Why we care.

Advertising Agencies 96

Advertising Agencies Mobile Advertising Marketing Management Curation 96

Biznology

MARCH 29, 2018

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. Take a look at these 6 tips that are key components to successful mobile marketing. Experts consider these apps to be the next big thing for mobile.

Mobile Marketing 189

Mobile Marketing Doubleclick Trends Marketing & Strategy 189

Martech

NOVEMBER 12, 2021

Good morning, Marketers, what is a mobile-first experience anyway? But mobile-first consumers aren’t necessarily shut-ins. They just prefer to do this with phones in hand so they can take photos and videos and post them on social media. Even mobile-first users will notice if your in-store experience is lacking.

Mobile Marketing 90

Mobile Marketing Internet Marketing Consulting Social Media 90

Martech

AUGUST 18, 2023

Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. 59% say they have now made purchases on social media, almost four times as many as in 2021. These include social media, messaging apps and live streams or live chats.

Media 87

Media Mobile Advertising Loyalty Social Media 87

Marketing Insider Group

MAY 11, 2016

Today, Pew Research Center has reported that more than half of all American adults (65 percent) are on social media. With so many people on social media, the various platforms have greatly influenced marketing today. Mobile marketing has been […].

Mobile Marketing 100

Mobile Marketing Social Media Social Marketing Media 100

Izea

NOVEMBER 24, 2022

Mobile gaming is booming, driving developers, gamers and advertisers to keep their eyes peeled for the next big thing — and it may be coming from TikTok. Currently, users of the short-form video-sharing app with at least 1,000 followers can share live gameplay through mobile streaming. What we know. New leadership.

Mobile Advertising 52

Mobile Advertising Mobile Marketing Social Media Planning 52

Oktopost

JANUARY 8, 2022

Social media cover photos are the first thing your social media visitor sees and the first impression they will form about your brand. That’s why we created this B2B social media photo size guide. Facebook’s profile photo will display at 170 x 170px and 128 x 128px on mobile. Take into Account Mobile Dimensions.

Social Media 145

Social Media Media Ideal Customer Profiles Guidelines 145

Bannerflow

SEPTEMBER 21, 2020

Optimising display advertising for mobile is one of the cornerstones of of increasing advertising performance. With that in mind, this article is designed to help marketers such as yourselves create brilliant mobile display ads that convert and provide return-on-investment (ROI). Create your display advertising mobile-first.

Mobile Advertising 98

Mobile Advertising Display Advertisements Advertising 98

Salesforce Marketing Cloud

FEBRUARY 22, 2022

With Mobile Publisher , Experience Cloud can also build beautiful, CRM-powered mobile experiences. Mobile apps are one of the most effective means for brands to stay connected to their customers and partners. More than half of us spend five hours or more daily on our mobile device. What is Mobile Publisher?

Multi-Channel 98

Multi-Channel Custom Publishing Mobile Marketing Outreach 98

33Across

DECEMBER 7, 2023

The post Programmatic Ad Spend Has Gotten More Diverse and Mobile-Dominated appeared first on 33Across. eMarketer features data from the 33Across Q3 Cookie Alternative Trends Report in their Chart of the Day. Even though third-party cookies will.

Spending 62

Spending Ads Emarketing Trends 62

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Martech

AUGUST 31, 2022

Today, native advertising and discovery platform Taboola announced a new product feature aimed at fighting misinformation shared on TikTok and other social media. Read next: TikTok is setting the ground rules for social media. The post New Taboola feature fights fake news on social media appeared first on MarTech. What it does.

Social Media 93

Social Media Features Mobile Advertising Media 93

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Overseeing these campaigns is Paras Shah, the company’s director of digital media. Being proactive is key because the rapidly growing RMN landscape lacks standardization — media buyers beware.

Advertising Agencies 103

Advertising Agencies Media eCommerce Cost Per Click 103

Litmus

MAY 23, 2023

Read on for her tips on: Common Outlook issues Coding for mobile Getting started with Dark Mode Common Outlook issues Email marketers are well aware: working with Outlook can be quite… complicated. Coding for mobile Another common topic is coding for mobile—specifically making things stack.

Tips 72

Tips Tagging Mobile Marketing Display 72

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics For context, as of April 2018, total worldwide population is 7.6

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Oktopost

MAY 26, 2020

A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now. Why Fintech needs social media. Social media is a critical channel for fintech and finserv companies, but it can be an ongoing challenge as well. How to get fintech social media marketing right.

Social Media 142

Social Media Social Marketing Media Planning 142

Contently

APRIL 24, 2017

The fact that 71 percent of 13-17 year-old smartphone users spend more than three hours a day watching mobile video is mind-boggling. A poll by Defy Media found that consumers aged 13-24 watch 12.1 A poll by Defy Media found that consumers aged 13-24 watch 12.1 hours on paid-subscription platforms like Netflix.

Video Marketing 125

Video Marketing Cable Television marketing Youtube 125

ClearVoice

MARCH 31, 2021

Some things never change, but social media is not one of them. We’re here to help you stay current with all of the latest social media news updates from new features, product releases, and occasional platform glitches. Need to get connected with all the latest updates in social media? Social media updates for Clubhouse.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

SmartBug Media

SEPTEMBER 1, 2021

Mobile use is on the rise. As a marketer, if you want your content to grab a lead’s attention on any device, you need to fine-tune it for mobile. Now, HubSpot’s mobile drag-and-drop editing feature gives you the tools to boost the mobile experience without having to rely on a dev or advanced user. The advantage?

Hubspot 98

Hubspot CMS Development Mobile Marketing Webinar Metrics 98

Martech

DECEMBER 29, 2022

Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. Below are our predictions for digital media and other adtech trends. Get MarTech! In your inbox.

Advertising Agencies 113

Advertising Agencies Advertisements Advertising Paid Search Agency 113