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The 25 Best American Mayors on Twitter

Convince & Convert

Twitter bring people closer to their peers. Twitter brings people closer to brands. Twitter brings people closer to celebrities. But Twitter also brings citizens closer to their government. Of that group, 186 mayors were on Twitter. 74% of big city mayors are on Twitter. mid-atlantic Twitter battle!).

Twitter 88
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10 Social Media Copy Tips To Spark Conversation

Anyword

With social media, it’s all about kick starting the conversation. Engagement is the name of the game — whether you post on Facebook, Instagram, Twitter, or Pinterest. Now more than ever, marketers need to nail down their social media copy best practices in order to see optimal success. And the key to success on social media?

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Burt’s Bees Turns To Social Media Community To Host Global Beeday Celebration

Convince & Convert

To celebrate its 30th birthday, Burt’s Bees took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community. The Beeday celebration was launched on September 8 th with a dedicated microsite, plus promoted Facebook posts and tweets. Read the whole entry. »

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Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

Throughout the games in Rio, Origami Logic tracks marketing activities by both Olympic sponsors and non-sponsors, and highlights results on a campaign microsite developed by Spear. Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016.

Microsite 100
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February’s Top Digital Marketing Trends That’ll Inspire Your Own Campaign

ClearVoice

The company also hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat. Social media marketing trends: TikTok’s ‘Instant Pages’ enhance quick, simple shopping experiences.

Trends 131
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Transforming Field Marketing into a Must-Have Partner to Sales

xiQ

In addition to sending targeted news digests, field marketers can then publish these thought-leadership articles directly to social media channels like Twitter, LinkedIn, and Facebook to further engage audiences. Instasites (microsites designed for individualized experiences). SmartSourced Content TM curation.

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BMW Takes a Page from Snapchat in New Snowchat Campaign

Convince & Convert

The campaign is hosted on a dedicated microsite , where consumers are invited to write, draw, or insert different holiday themed designs and messages on a festive red BMW X4 SUV with a snow-covered windshield. Once finished, designs can be shared across Facebook, Twitter, and email.

Microsite 138